xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. ABM Requires Thought Leadership NOT Sales Content. The post ABM and the Art of Storytelling appeared first on xiQ inc.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

The Lead Agency

MAY 25, 2023

While any company can say they have a great offering, a well-written case study that showcases your past successes and clients’ real experiences in their own words shows that your claims aren’t just sales talk – they’re the reality. Write from your customer’s perspective Showing your client’s perspective is what case studies are all about.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Product marketing is where sales, marketing, and product development overlap. It’s where marketing, sales, and product development come together. Driving demand and sales for the product. Without it, your sales and other marketing efforts will fall short.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. ABM Requires Thought Leadership NOT Sales Content. The post ABM and the Art of Storytelling appeared first on xiQ inc.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

DotDigital

NOVEMBER 12, 2021

As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. What’s more, they’re memorable – and that’s why they’re the perfect inspiration for brand storytelling. What is brand storytelling? Why is brand storytelling important?

Storytelling 52

Storytelling Paid Search Agency Ads Brand Identity 52

Marketing Insider Group

DECEMBER 29, 2020

If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Marketers should capitalize on the opportunity to develop real relationships with customers. This creates an opportunity for thought leaders.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Contently

APRIL 20, 2021

” Nuccio and her team saw an opportunity to showcase what drew her away from the tech world to Bank of the West: the company’s commitment to sustainability and doing good in the world. The other place Means & Matters is making an impact is sales enablement. “It was a very bank-y blog,” she explained.

Storytelling 97

Storytelling Paid Social Agency Content Differentiation 97

Webbiquity

SEPTEMBER 8, 2020

While technology has certainly made our lives easier and (generally) more enjoyable, it has also made us more granular targets for advertisers—many of whom won’t hesitate to use invasive online tracking or other dodgy tactics to make a sale and get that all-important conversion. Storytelling is a powerful tool.

Ad Building 245

Ad Building Brand Identity Branding Tips 245

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables. Keyword ranking.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. Storytelling as a Cold Open Technique Storytelling is a tried-and-true method for engaging B2B audiences.

B2B 131

B2B Storytelling Impressions B2B Sales 131

Martech Advisor

NOVEMBER 5, 2019

STORYSOFT CEO Ryan Taft explains how personalized digital stories powered by marketing automation can capture attention, build loyalty, and drive sales in a cluttered marketplace. Technology leveled the playing field, allowing the solopreneur the opportunity to out-hustle the enterprise incumbent. The Power of Storytelling.

Marketing Automation Services 67

Marketing Automation Services Storytelling Marketing Automation Automation 67

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Marketing Insider Group

DECEMBER 15, 2020

This informational content is not published with the aim of making more sales, but rather to share knowledge and cement HubSpot’s position as an authority in the area of digital marketing. Every piece of content you publish gives you a new opportunity to expand your audience and reach more eyes. Increasing Brand Exposure and Mentions.

Ad Building 342

Ad Building Content Marketing Brand Identity Branding 342

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Biznology

JULY 27, 2016

As a result, businesses can use the game as an opportunity to promote their services and sell more. By investing $10 in “Lures,” a module of the game that attracts Pokémon creatures – and by extension, players – to the location for 30 minutes, L’Inizio’s Pizza Bar increased its sales by 30%.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Outreach

JANUARY 29, 2019

Why you need an army of storytellers. Beau Brooks, VP of Sales at Formstack has an interesting tale to share. Sales, Customer Success, and Marketing people learn the success stories by heart and also how to connect specific buyers to stories that most resonate with them most. Put your team through storytelling bootcamp.

Storytelling 69

Storytelling Curation Impressions Training 69

Webbiquity

DECEMBER 6, 2022

What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing. The Biggest Missed Opportunity for B2B Marketers. You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? The Most Useful Advice.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. We will begin to realize the opportunity of an AI-driven content marketing strategy. Content Marketing Institute annual survey on Content Marketing Trends.

Marketing AI 360

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 360

Marketing Insider Group

OCTOBER 28, 2020

Joy’s ability to sell 18,000 Miracle Mops while wearing typical clothes, using minimal makeup, and possessing no sales experience shows us that authenticity is key. He never gave up and saw every day as a new opportunity to persevere. He plays an essential role as a storyteller in the face of history.

Planning 363

Planning Forrester Work Management Storytelling 363

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. We’ve also gotten some uptake from educators, which is great since they are on the front lines in convincing students—and maybe more importantly, parents—that welding can open up big opportunities for them. How do you see ARC benefiting the sales team?

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Aberdeen

JUNE 10, 2019

Storytelling is the universal human language. And that’s why the rapid rise of storytelling as a marketing buzzword should come as no surprise. For content marketers, storytelling is meant as a primary tool to help cut through the noise. Just because you’re creating content doesn’t mean you’re making the most of storytelling.

Intent Data 40

Intent Data Storytelling Intent Purchase Intent 40

Content Standard

APRIL 22, 2024

09:38] Micro Storytelling — The Key to a Connected Brand Narrative – Tricia shares her approach to “micro storytelling,” which she developed during her time with Estée Lauder. Micro storytelling allows marketers to break down their brand’s value proposition into smaller stories that resonate with different customers.

CMO 77

CMO Brand Identity Branding Storytelling 77

The ROI Guy

MARCH 16, 2017

Storytelling in sales and marketing has long been touted as effective, and we now have the science to prove why. According to a new study, when presented with a story, the storyteller and listeners brains actually synchronize – termed brain coupling. Your value needs to go beyond ROI, TCO, NPV and payback.

Storytelling 55

Storytelling Pricing Price Studies 55

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. hours per day, making room for many opportunities to engage with your audience via high quality content ! It’s no secret that video has taken over the world of digital marketing.

Statistics 313

Statistics Video Marketing High Quality Lead Stats 313

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. From there, I held several other Head of Sales roles. How do we develop our storytelling?

Storytelling 63

Storytelling CMO Advertising Agencies Custom Publishing 63

Top Rank Marketing

AUGUST 17, 2023

.” — Casey Borrero @CaseygBorrero Click To Tweet 3 — Tell Compelling Stories The ‘Barbie’ movie captivates viewers with engaging storytelling. Sales influencer Morgan Ingram always does a great job with his storytelling. The ‘Barbie’ movie captivates viewers with engaging storytelling. Marketing influencer Scott D.

B2B Marketing 98

B2B Marketing B2B Storytelling Marketing & Strategy 98

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Bannerflow

APRIL 1, 2019

In this blog, we explain what digital storytelling is, why it should be part of your digital display strategy, and how it offers a potential solution to a crisis in creativity. One solution is combining data, design, and scheduled messaging through dynamic creative optimisation: known as digital storytelling. But how does it work?

Storytelling 40

Storytelling Display Advertising Agencies Advertisements 40

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. Content marketing is less about the sale of a product/service than that of an idea and the brand behind the idea.

Content Marketing 218

Content Marketing Work Management Paid Search Agency Marketing Management 218

DiscoverOrg

NOVEMBER 9, 2016

This is second installment detailing DiscoverOrg’s TiLT Sales Development Challenge and it’s 10 core learning modules. Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Modern sales teams are now more data-driven than ever before. You Say “Tomatoes”.

Top of Funnel 229

Top of Funnel Conversion Cold Calling Storytelling 229

Content Standard

DECEMBER 14, 2023

In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

Storytelling 49

Storytelling Mobile Advertising Advertising Agencies Startups 49

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Content Standard

APRIL 23, 2024

By promoting collaboration and information sharing across all customer-facing teams — marketing, sales, product, and even customer service — the CMO ensures that a unified brand message resonates throughout the customer experience, tailored and personalized to fit where and how it’s needed.

CMO 86

CMO Enterprise Management Planning Work Management 86

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. The Art of Storytelling: Authenticity Reigns Supreme The essence of storytelling and its impact on brand resonance was another focal point.

CMO 62

CMO Marketing AI Ethics Storytelling 62