Marketing Insider Group

OCTOBER 4, 2017

The post Benefits of Agile Marketing: 21 Stats You Need to Know appeared first on Marketing Insider Group. If you’re running a marketing team based on Agile principles, looking to get all of the benefits of Agile marketing, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy.

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Stats Marketing Spending Content Marketing 139

Marketing Insider Group

MAY 1, 2023

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Video Marketing Stats About Your Audience 10.

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Statistics Video Marketing High Quality Lead Stats 314

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

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Paid Content Stats Marketing Budget Webinar Metrics 217

Marketing Insider Group

DECEMBER 8, 2015

The post 17 Stats That Prove 2016 Is The Year Of Video appeared first on Marketing Insider Group. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers.

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Stats Video Marketing Amazon Loyalty 100

Marketing Insider Group

DECEMBER 18, 2013

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

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Stats Content Marketing Content Curation 100

Marketing Insider Group

APRIL 12, 2021

Paid Media Stats and ROI. Owned Media Stats and ROI. Earned Media Stats and ROI. Fast lead generation and traffic to owned media. You set the strategy. Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target. So, does paid media work? It certainly can with the right strategy.

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Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

APRIL 20, 2016

Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […]. The post 100+ Amazing Marketing Stats You Need To Know In 2016 appeared first on Marketing Insider Group.

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Stats Mobile Advertising Marketing & Strategy Mobile Marketing 50

Marketing Insider Group

MARCH 11, 2024

Here’s a stat to chew on: US marketers are now spending 41.9% Here’s a stat that’ll make you sit up: Video content is 1200% more effective than other types of content. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. That’s right, 1200%!

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Fulfillment Video Marketing Content CTR 232

Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. Why does organic SEO matter so much? Image: Brightedge Research. See video below for an SEO checklist).

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Marketing Insider Group

SEPTEMBER 24, 2018

While these stats illustrate the opportunity of email marketing, the reality is that inboxes are full. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media. So, […].

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Open Rate Email Marketing Tips Stats 259

Marketing Insider Group

DECEMBER 6, 2017

Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […]. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget.

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PR Marketing & Strategy Marketing Strategy Content Marketing 275

Marketing Insider Group

MAY 10, 2023

When your digital marketing agency knows how to play “Moneyball” with your stats, you can have consistent victories. Find an agency that has the tools to determine what other factors demonstrate success (such as conversions, clicks, and correct keywords). Image Source: McKinsey 7.

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 261

Marketing Insider Group

SEPTEMBER 16, 2019

Two-thirds is a “big, meaty stat” that any company would like to share if it supported their position on a topic. “By By combining answer options, you can get the big meaty stats around your proof points,” said SurveyMonkey’s Molnar.

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Relevance Research Opinions Content 192

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. See my 199 digital marketing stats as an example.). A decade ago, brands were still in traditional outbound models, using advertising to win over customers. Image: CMI.

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Lead Ranking Lead Scoring CMS Development Content Marketing 287

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Marketing Insider Group

JULY 10, 2023

Try Semrush, Open SEO Stats, SpyFu, or BuzzSumo to uncover how your competitors are doing. Use these to determine your market position and track trends. Then review the data to isolate new opportunities and ways to differentiate yourself in your product and messaging. These tools can tell you which keywords and subjects to focus on and when.

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Budget Programs Marketing Automation Services CMS Development Marketing Budget 234

Marketing Insider Group

JULY 6, 2021

A few quick stats to give you an idea of the CEO sentiment: Image Source. What CEOs are Saying about Social Media Marketing. A recent survey put a pin in what has seemed to be a consensus belief that social media is the key to digital marketing strategy for companies today.

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Social Media Media Business Custom Publishing 362

Marketing Insider Group

NOVEMBER 30, 2022

1 Do these stats place your brand behind the eight ball or ahead of the game? 80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.

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Trends Personalization Marketing AI SWOT 167

Marketing Insider Group

AUGUST 28, 2018

This stat alone should be enough to gain buy-in for an employee activation program. Companies with engaged employees outperform those without by up to 202 percent. Even though you and I know your engaged, activated employees are worth their weight in gold, your organization’s budget decision makers and managers may need some convincing.

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Budget Programs Activities Buy Stats 116

Marketing Insider Group

DECEMBER 8, 2021

Consider these stats: Twitter claims that 82% of its users view video content on the app. Adding one or both to your arsenal will surely help to cut down on delays and furnish customers with the peace of mind and convenience they crave. Prioritize Video Content. Video marketing is becoming more important, it seems, every day.

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Practices Tips Business Emarketing 291

Marketing Insider Group

AUGUST 13, 2020

Then I search for the keyword and assess the top 10 results, looking at their angle and any stats, research, and universal key points. I use Buzzsumo , a tool that provides you with the content that has the most organic shares on a topic. The correlation is that it must be interesting to the audience.

Traffic 284

Traffic Cost Per Click Organization Lead Scoring 284

Marketing Insider Group

MAY 3, 2023

Google says it won’t penalize AI content for things like stats, weather and sports scores. It’s recommended that content creators focus on creating quality content that provides the best answers for readers. But it states very clearly that AI-generated content created for the purpose of gaming search rankings will be penalized.

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Marketing AI Webinar Metrics Content Marketing Planning 266

Marketing Insider Group

OCTOBER 27, 2020

It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content. While the event page empowers prospects to attend an event, a post-event webpage shows the highlights of the experience.

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Lead Scoring Lead Ranking Tips Marketing Qualified Leads 304

Marketing Insider Group

MAY 12, 2021

These types of tools can help to shrink mountains of data into easy-to-read insights and stats. Content marketing measurement should not only be looked at through a qualitative lens. You need software tools that can analyze the data for you. The top tool needed for measuring content marketing strategies is analytics software.

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Work Management B2B Marketing Marketing Management Budget Programs 278

Marketing Insider Group

MARCH 30, 2017

What do the stats and analytics tell you? We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […].

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eCommerce Stats Marketing & Strategy Analytics 100

Marketing Insider Group

OCTOBER 15, 2019

The survey also had some telling stats about the maturity of these programs so far in the marketplace. Although it seems like it would be a snap to implement, advocacy programs do take a company’s resources and time to start, and it’s not top-of-mind for that many at this point. .

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Activities Marketing Agencies 2 Paid Search Agency Case Studies 215

Marketing Insider Group

JUNE 15, 2021

Some of your oldest content may be among the top-performing – if you continue optimizing and keeping stats up to date over time. Keep in mind that age alone doesn’t make content irrelevant or outdated. Here are several signs that your content needs pruning: It’s too thin (doesn’t have depth). It lacks value.

Marketing Websites 362

Marketing Websites Lead Scoring Lead Ranking SEO 362

Marketing Insider Group

MAY 13, 2020

Translate our digital marketing ROI stats into the kinds of words that your CEO and CFO uses, instead of marketing jargon. But to build your CEO’s trust and your team’s credibility, it’s well worth the effort. If we want the C-suite to take our team seriously, we need to think like a team. Learn about the science behind the numbers.

Trust Marketing 310

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 310

Marketing Insider Group

FEBRUARY 15, 2021

Define how it meets the criteria for 10x and look for gaps (outdated stats, broken links, lower readability, etc.) It’s impossible to create content that’s 10 times better than the current rank winners without dissecting it. that could lead to opportunity for your content. Understand Your Audience.

Lead Scoring 340

Lead Scoring Lead Ranking Content SMB 340

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. Hybrid events allow for the flexibility of a virtual event, but the connection and engagement of an in-person option. As time passes, hybrid events are being refined and it doesn’t look like they’re going away any time soon.

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Trends Marketing AI Co-Registration Conference 278

Marketing Insider Group

JULY 12, 2016

Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Marketing tools and techniques shift at dramatic speeds. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment.

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Stats Social Media Analytics Marketing 100

Marketing Insider Group

APRIL 28, 2020

Coupled with the realization that agility has significant influence over whether our employees are happy at work or not, this makes for one compelling series of stats. Compared with 2019, it’s an 8% jump. Data on Agility and Employee Happiness.

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Planning Customer Satisfaction Paid Search Agency Work Management 262

Marketing Insider Group

JANUARY 20, 2011

I will include the full list of stats here below courtesy of the great folks at Pingdom. Domain name stats from Verisign and Webhosting.info. Internet user numbers and distribution from Internet World Stats. Facebook stats from Facebook and Business Insider. Web browser stats from StatCounter.

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Activities Stats Domain Internet Marketing 100

Marketing Insider Group

NOVEMBER 15, 2021

With all of these tips, tricks and stats in mind, content marketers are moving into the new year with heads spinning full of trends and plans. Social media is a great tool for measuring content engagement. But it’s not the best way to grow most brands. So, Cheers to a New Year of Content Marketing. Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Marketing Insider Group

DECEMBER 17, 2019

Instead of touting stats about productivity and efficiency in the usual dull and boring way, Slack created a campaign that was both educational and memorable. To see how effective this approach can be, just take a look at the Euphoria campaign by Slack – rainbows and pink unicorns ­– not exactly your standard corporate imagery!

Tactics 270

Tactics B2B Marketing Work Management Planning 270

Marketing Insider Group

AUGUST 28, 2019

Combine those stats with research from the Economist that found 71% of buyers/readers say they were turned off by content that seems like a sales pitch, and marketers need to pay close attention to content. pieces of information before making a buying decision.”

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Allocation Content Curation Thought Leadership 100

Marketing Insider Group

JANUARY 2, 2020

Look for inspiration from others like the stories and stats I shared in this international marketing transformation keynote. Next, Transform Your Corporate Culture. Your marketing transformation won’t work if your company continues with a traditional corporate culture.

Work Management 206

Work Management Paid Search Agency Marketing Management Advertising Agencies 206