Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Now sit back and watch your site visitors convert into subscribers.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Dive deeper into video engagement performance with Sprout Social. Average view duration.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. This, in turn, drives organic traffic to your website. One example is the now-classic “ Puppyhood ,” a YouTube video created by Buzzfeed in partnership with Purina.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel.

Education 40

Education Youtube Paid Search Agency Organization 40

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On The significance of video in digital marketing, especially on social media, cannot be overstated.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. This means investing in search engine optimization (SEO) so relevant people can find your website online. You can also create viral articles or epic guides. But why stop there? 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Read this blog to know more about what social media stories are and some of the best ways you can use its features.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

AUGUST 9, 2021

Businesses should encourage customers to embrace their brand, especially across a full range of channels, including not just social media but video and podcasts. So, in some scenarios, a user could share a viral video that they discovered within the CTV platform, and post it in a widget in the comments of a controversial or offensive site.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Hubspot

JUNE 11, 2020

By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms. YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. Learn More: Facebook’s Watch Enters In An Era Of Social Viewing.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. It’s powerful and useful in marketing emails, vlogs, websites, social media posts, or even customer onboarding. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Contently

JUNE 9, 2016

In the past, Facebook posts rarely went viral. As Facebook continues to transition away from a social network and becomes a content network in order to attract advertiser money, as I’ve argued previously , creating the conditions to foster viral hits like Chewbacca Mom is a top priority.

Viral Marketing 60

Viral Marketing Youtube Advertising Agencies Facebook 60

Content Standard

JUNE 9, 2015

But the pace at which social media keeps evolving is sometimes unbelievable. A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. Since Facebook and YouTube are the main competitors in the social video sharing arena, here’s a brief overview of where each network currently stands.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. And that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential. One is shares. Another factor is SEO.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Sprout Social

DECEMBER 14, 2022

The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord. In October, they brought the viral #GothTarget to the metaverse via Meta Horizon Worlds to celebrate spooky season. MFC founded and hosted the first Metaverse Fashion Week.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

JULY 24, 2020

For instance, some creative agencies you'll see are ones that offer marketing services, social media scheduling, advertising and branding, influencer marketing, and more. For instance, let's say I charge $125 for social media services for one campaign. That amount is split into two fees: One upfront, and one due after the project.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing. Content Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Video is a content goldmine.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. From the website: “Noah seeks to take a stand against many of the appalling practices of the fashion industry. So how can interested brands use content to engender trust, and what can they do not to lose it?

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Convince & Convert

AUGUST 14, 2012

So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for your business, here are 10 secrets to producing a video that sells. Try incorporating stock images and/or video from websites like istockphoto.

Video Marketing 146

Video Marketing Copyright Youtube Adwords 146

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. But B2B companies should leverage the power of video too, especially in combination with the distribution power of social outlets.

Social Media 78

Social Media ROI Video Marketing Tips 78

LeadSquared

APRIL 13, 2021

However, a look at the videos on the professional networking site will reveal that not all of them were shot or edited with high-end professional tools. For example, recording and editing the videos on platforms such as YouTube and Facebook give the videos an air of authenticity. Also, look at the viral video marketing ideas: 8.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hubspot

DECEMBER 2, 2011

If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. Clicking these tabs will reveal the most popular video content from the YouTube community.

Youtube 28

Youtube Facebook Google Viral Marketing 28