Industrial Marketing Today

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing industrial email marketing Social mediaIndustrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary.

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Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

I’ve read articles where people have claimed that email marketing is dead thanks to social media. Industrial email marketing doesn’t get as much respect as it deserves. That is simply not true when it comes to industrial marketing.

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Trending Sources

Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

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Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Industrial Email Marketing is NOT Dead

Industrial Marketing Today

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. It is strictly about using blogs and social media marketing in the E&P sector.

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Manufacturing Infographics for Content Marketing

Industrial Marketing Today

Can it be posted on various social sharing sites? B2B Lead Generation Content Marketing Inbound Marketing Social Media Marketing Industrial Marketing Infographics Sales funnelInfographics, short for information graphics are hot right now.

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Content Marketing for Engineers

Industrial Marketing Today

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. I’ll go out on a limb and state that content marketing for engineers is different.

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Industrial Content Marketing with Purpose

Industrial Marketing Today

Social media is great as conversation starters but all your efforts will go to waste unless you have a clear plan of action for converting those likes, fans and followers into contacts. B2B Lead Generation Content Marketing Inbound Marketing Industrial Marketing Strategies Social Media Marketing Industrial Marketing Social media marketingIn my last post, I talked about using content to convert website traffic into leads and customers.

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The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. See my post, “Industrial Companies shouldn’t Replace Email Marketing with Social Media” ).

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E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

Nikki Groom ( @IndustMarketer ) and Courtney Toomey ( @courtney_toomey ) are two people over there that deserve a lot of credit for their online and social media marketing. My social media friend Tom Lee, Jr., I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast.

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Over the years, marketers have interpreted thought leadership in a variety of ways including brand awareness and now with the advent of social media, buzz building. Convert articles into short informative slides and post them on social sharing networks like SlideShare to reach a wider audience. Are you an in-house marketer or a consultant tasked with promoting engineering services?

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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Only 22% of companies surveyed still follow the traditional RFP path, 78% are narrowing the field long before the RFP process, by conducting anonymous web research and relying on information from peers and others via social media venues ( Source: SiriusDecisions ). Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales.

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Creating Digital Content for Industrial Marketing

Industrial Marketing Today

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media.

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Industrial Content Marketing is Not Just for SEO

Industrial Marketing Today

A good content marketer must play many roles – he/she must know SEO, be an investigative reporter who asks the right questions for extracting the meat of the matter from SMEs, be a copywriter, an editor, a marketer and be savvy about social media. Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the good news.

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Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels.

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The Real Value of Content Marketing for Industrial Companies

Industrial Marketing Today

However, these decision makers are probably not going to read your blog posts, follow you on social media or visit your Website. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set.

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Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I needed to find some real-world examples of manufacturers using social media effectively.

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Happy Holidays

Industrial Marketing Today

I’m also grateful for the support I’ve received throughout the year from our partners, you the readers of this blog and my extended family of social media friends and […] The post Happy Holidays by Achinta Mitra appeared first on Industrial Marketing Today.

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Create a Content Series for Industrial Marketing

Industrial Marketing Today

Use social media to announce each new post. Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. There are many advantages to this content marketing strategy.

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Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeIndustrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass.

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10 New Google Algorithm Changes Announced

Industrial Marketing Today

Social media will play a bigger role in uncovering trending topics that people are searching for. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly.

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Innovative Uses of QR Codes by the AEC Industry

Industrial Marketing Today

Content Marketing Inbound Marketing Social Media Marketing Architectural Engineering and Construction (AEC) Industrial Marketing QR codes SmartphonesArchitectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge.

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Yes, a company blog does enhance their reputation and social media does increase their reach. Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior.

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Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options. Website marketing and promotion (Social media, blog, mobile friendly etc.). Many manufacturers and industrial companies consider a website redesign during Q1.

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How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

Acquiring new readers (traffic) by using social media to announce your posts. Business Blogs Inbound Marketing Industrial Blogs Social Media Marketing B2B Lead Generation Industrial blogs Industrial Marketing Manufacturing marketing Social mediaThe current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days.

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3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

What Kirsten Watson , Director, Corporate Marketing and her team at Kinaxis have achieved is the quintessential success story of blogging and social marketing by an industrial company. A business blog is an important and integral component of inbound marketing.

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Cool Stuff Manufactured in America

Industrial Marketing Today

B2B Marketing Videos Social Media Marketing Industrial Marketing Made in America Manufacturing marketing Manufacturing videos Video marketingIn the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. Manufacturing has been a bright spot for a while now in our economic recovery despite the anemic growth and sporadic hiring.

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Don’t Let Lack of Content Stop You from Blogging

Industrial Marketing Today

These people find your blog while searching for answers to their current problem or visit via social media. The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. I agree.

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Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

Post them to social sharing sites like SlideShare and YouTube. Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Websites Social Media Marketing b2b blogs Blogging Business blogs content creation content curation Industrial blogs Industrial MarketingI am seeing more manufacturers and industrial companies willing to try inbound marketing with content.

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Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. Small Manufacturers Use Social Media Effectively. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008.

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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Build a larger base of loyal customers and spread the word via social media channels. They use the entire spectrum of content and social media marketing. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers.

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Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

It is up to marketing to create relevant content, optimize it for search engines, promote it online via social media and other outlets, score prospects, nurture leads until they are “sales ready” before handing them off to sales. In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect.

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Don’t Take “Selling” Out of Content Marketing

Industrial Marketing Today

I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. Go ahead let’s be social here! Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. These are all great at soft selling without irritating the customer. No complaints there. However, have we gone too soft with content marketing when it comes to selling industrial products and services?

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How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Traffic to your landing page can come from other sources such as clicks from search engines (SEO), pay-per-click (PPC) campaigns and social media sharing. Your landing page may be the culprit if your lead generation campaign is performing poorly.

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Content is the Foundation of Good Relationship Marketing

Industrial Marketing Today

It is a combination of search optimization (SEO), development of relevant and engaging content, social media, PR and other outbound tactics that drive traffic back to the company’s Website. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers.

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Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies

Industrial Marketing Today

Integrating social media into industrial marketing. My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.”.

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Industrial Blog Sites Revisited

Industrial Marketing Today

39% of the engineering, technical, manufacturing and industrial companies plan to implement a company blog as part of their 2011 social media initiatives and 50% expect to invest more (compared to 2010) in company blogs according to GlobalSpec’s 2011 Trends in Industrial Marketing. The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers.

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