Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. Each lead generation avenue comes with its own means of tracking data and ROI. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success. There are 5.59

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

US Data Corporation

MARCH 29, 2024

A case study showing how the Bladder & Bowel Institute (BBI), utilized GEO-Lift to get a remarkable 76% increase in RSVPs and enjoyed an impressive average ROI of 146% over a 15-month period. The post [Case Study] GEO-Lift: Highly-Effective KPI Maximizer appeared first on US Data Corporation.

Case Study 52

Case Study Case Studies Studies Effectiveness 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. It’s easy to understand.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Porch Group Media

JANUARY 30, 2023

Our Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI. The post Case Study: Email Marketing first appeared on V12. Stay up to date with the latest news and resources: Thank you!

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. Check out more ROI guides below: How to Measure the ROI of Video.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

SmartBug Media

MAY 9, 2023

When this happens, it leads to more engagement and ultimately increases your ROI. Engaged subscribers with targeted messaging are more likely to make purchases, resulting in increased ROI for your brand. When increasing ROI through segmentation is your goal, don’t be afraid to get experimental with A/B testing.

Segmentation 97

Segmentation ROI SMS Demographics 97

SendX

DECEMBER 11, 2023

In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent. Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date.

Email Campaigns 337

Email Campaigns Campaigns Practices Best Practices 337

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. million will go toward original content. “These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down. Employee satisfaction keeps employees on the job longer.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

Martech

NOVEMBER 4, 2021

She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience. How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level.

ROI 143

ROI Content Marketing Planning Gartner 143

Bannersnack

MAY 12, 2020

In this case study, I want […]. Some of them are most likely targeting the same audience as you are. When you have competition, you may think that increasing your Facebook and Instagram ad spend can bring better results. But that’s not necessarily true.

Case Study 116

Case Study Case Studies Spending Studies 116

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. Therefore, mobile optimization is critical to maximizing your email marketing ROI. The post 5 Ways to Revamp Your Email Marketing Strategy and Increase ROI appeared first on Stevens & Tate Marketing.

ROI 101

ROI Email Marketing Marketing & Strategy Marketing Strategy 101

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Do they pay you back many times over in revenue growth? But more on that in a bit.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Marketing Insider Group

MAY 16, 2019

And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms grow revenue 37 percent faster and generate 30 percent higher profits […]. The post How to Prove Agile Marketing ROI Using the Power of Compound Interest appeared first on Marketing Insider Group.

ROI 204

ROI Studies Spending Marketing 204

Allocadia

MAY 23, 2023

The CMO reached out to the marketing operations team to ask which campaigns had the best ROI. “We They didn’t have a fair way to measure pipeline contribution, which led to a lack of confidence in ROI measurements. Spreadsheet Nightmares It wasn’t as if the marketing team wasn’t trying to evaluate the ROI of their programs.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Search Engine Journal

APRIL 25, 2022

Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways To Improve Inbound Marketing ROI appeared first on Search Engine Journal. Wish your leads were worth your team's time?

Inbound Marketing 109

Inbound Marketing ROI Case Study Case Studies 109

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. ” How to improve marketing ROI with clean data. Marketers know accurate data is tablestakes. Learn more here.

De-duplication 139

De-duplication Marketing Automation Services ROI Aggregators 139

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Your chance to influence deals has moved upstream which is why marketing is so important in B2B.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

KoMarketing Associates

JUNE 18, 2019

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. Focus on ROI, revenue growth, and other financial metrics to have the biggest impact.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI.

ROI 173

ROI Planning Class Work Management 173

Brandfolder

AUGUST 25, 2022

Getting started with a new software solution can be daunting – just the time it takes to conduct an RFP is a job in itself. But it’s a necessary evil.

RFP 98

RFP Studies ROI Software 98

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years.

Social Media 102

Social Media ROI Work Management Marketing Management 102