Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. Re-using your content = improved ROI! But don’t despair!

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

Porch Group Media

JANUARY 30, 2023

So, an email click-through rate of 3.65%, that’s on delivered. We saw CRM-level open rates in this program and you see here the return on investment was huge. The post Case Study: Email Marketing first appeared on V12. Kym: Correct. Stay up to date with the latest news and resources: Thank you!

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. We’re here warn you: Trying to measure Marketing ROI is a trap! Getting Out of the ROI Trap.

ROI 173

ROI Planning Class Work Management 173

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. At Sprout, we’re dedicated to shaping solutions that amplify sophisticated social strategies, creating a direct link from social insights to return on investment.

Social Media 101

Social Media ROI Work Management Marketing Management 101

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. By tailoring marketing efforts to individual accounts, businesses can enhance engagement, nurture relationships, and achieve higher conversion rates.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Webbiquity

APRIL 5, 2023

Read reviews and case studies from similar businesses to see how the system has worked for them. Determine Digital Asset Management ROI After narrowing your search for the best DAM system, evaluate the potential return on investment (ROI).

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Biznology

JULY 15, 2013

However, return on investment (ROI) in healthcare is accountable to multiple standards – profits and patient health outcomes. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. It had a 6-to-1 ROI. The American Heart Association case studies in one of ours.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. The % of content ROI is always an estimate (not an absolute value). Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? In “ What CEOs want from marketing ,” Brenner cited a study done by the Fournaise Group , that shows that poor starting point. The post Getting back to basics: Marketing ROI appeared first on MarTech. Are you looking in the wrong place?

ROI 120

ROI Paid Search Agency Advertising Agencies Planning 120

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. About the Study. The current study investigates 220 VEs and 275 clients that retained the services of high-visibility subject matter experts.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In this article, we’ll share how Visionaries use data to track sales enablement ROI and, more importantly, why it matters. . Revenue is the best marker of ROI.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

QuanticMind

SEPTEMBER 21, 2018

By using the same language as your targeted audience, while focusing on their specific wants and needs, your PPC ads can more effective, which in turn, means a better ROI. For example, if you drop a sale price by $2 per unit, but double your conversions as a result, in the end, you will get a far better ROI. Include a strong CTA.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How How do I measure social media return on investment (ROI)?” The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI.

Case Study 80

Case Study Case Studies Social Media Studies 80

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Content marketing wins ROI. Quick Takeaways.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. A firm may concentrate on one of these areas or a combination.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Before you quantify, you should understand more about content marketing ROI. This average could be a baseline or your goal, but it gives you some context around ROI.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

PureB2B

MAY 2, 2022

Only 28% of marketing professionals know how to leverage intent data in a measurable way, according to a recent study from Ascend2. How to Measure ROI from Intent Data. The post How B2B Marketers Can Solve the Intent Data ROI Conundrum appeared first on DemandScience. A/B Test Your Intent Data-Enriched Campaigns.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). 42% report an ability to prove ROI. 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Binary Demand

APRIL 24, 2023

Email is said to generate the most leads and, eventually, the highest ROI of any marketing channel. As you’ll see from the statistics we’ll share below, when done correctly, it can give you the best return on investment for your marketing efforts. Are you ready to take your email game a notch? Binary Demand is just a click away.

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Marketing Insider Group

JUNE 13, 2023

For that reason, your cost for different leads has differing returns on investment. Simply divide your advertising and marketing expenses by the number of leads and you have your figure. You’ll want to compare your cost per lead for all of your marketing against that of particular campaigns to determine ROI.

Cost per Lead 240

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 240

Inbox Insight

OCTOBER 9, 2023

According to a study by SiriusDecisions , 92% of B2B marketers worldwide consider Account-Based Marketing ‘extremely’ or ‘very’ important to their overall marketing efforts. This growth in popularity is testament to the effectiveness of ABM and its ability to deliver significant returns on investment (ROI).

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

B2B Marketing Directions

NOVEMBER 17, 2019

and many marketing leaders will use return on investment (ROI) as the primary tool for conducting this assessment. Over the past two-plus decades, ROI has become the "gold standard" for measuring marketing performance and for communicating the performance and value of marketing to senior company leaders.

ROI 49

ROI Work Management Marketing Management Sales Cycle 49

KEO Marketing

NOVEMBER 6, 2015

According to one recent study, the digital advertising industry loses $10 billion each year to unseen or improperly viewed ads. By applying some basic changes to your digital advertising approach, your organization can optimize ad viewability and enjoy better ROI from your ad spend. Optimize ads for mobile. Go vertical.

Advertising Agencies 48

Advertising Agencies Advertising ROI Paid Search Agency Advertisements 48

Lattice

OCTOBER 29, 2015

An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. Predictive marketing efforts have quickly delivered results for the investments made, delivering more targeted and smarter marketing campaigns.

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. Tactic Claim Rate Show Rate Lift ROI Demo Show Rate 24.8% The results?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Vision6

APRIL 4, 2023

Cost-effective: Compared to traditional advertising methods, email marketing is a cost-effective way to reach potential customers. With the right strategy, you can achieve a high return on investment (ROI). B2B audiences tend to respond well to case studies, whitepapers, and other informative content.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

SalesIntel

SEPTEMBER 7, 2022

Whether it’s to increase productivity or decrease costs, auto-dialers have plenty of use cases that make them a reliable tool to boost your return on investment (ROI). According to a Brevet study , 80% of sales require an average of five follow-up calls in order to close the deal. How SalesIntel Increases ROI.

ROI 52

ROI Cold Calling B2B Sales High Quality Lead 52

Marketing Insider Group

AUGUST 20, 2020

Create KPIs that align with your content goal to understand its true ROI. This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. The brand is winning, accomplishing great returns for its investment in content marketing. Quick Takeaways.

Paid Search Agency 273

Paid Search Agency Traffic Content Marketing Companies 273

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Mereo

JUNE 24, 2021

A 2019 research study found that identifying data-driven firms were on the decline: from 37.1% Companies need to institute a strong governance practice and culture to ensure a return on investment and to facilitate proactive and reactive response to market and technology changes. in 2017 to 32.4% in 2018 to 31% in 2019.

ROI 93

ROI Product Marketing Management Allocation 93

Marketing Insider Group

NOVEMBER 29, 2022

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Redesigning your website to boost conversions can positively impact your ROI. Your bounce rate is increasing.

Marketing Websites 285

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 285