Zoominfo

JULY 9, 2019

Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more! 8 Ways to Collect Better Customer Testimonials in 2019. Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. They might end up loving you for it.

Top of Funnel 321

Top of Funnel Work Management Marketing Management Content Marketing 321

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Some larger organizations will have a content resource embedded in non-marketing functions that use content. After all, word of mouth from a satisfied customer is the best form of promotion.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Trade Press Services

JANUARY 29, 2024

This is where written and video testimonials , third-party reviews and case studies come into play. Baker outlines how the internet makes customer reviews and word-of-mouth even more important than ever. Be sure to incorporate resources, expectations and even incentives. Identify the program’s criteria and guidelines.

Work Management 97

Work Management Brand Identity Branding Peer-to-peer 97

Influitive

OCTOBER 11, 2015

The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). Word of mouth, blogs, social media, user reviews and other online content are all heavy influencers at this stage.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

FunnelEnvy

OCTOBER 2, 2023

For those in the early stages, offer educational resources. Testimonials Sharing testimonials from satisfied customers can have a profound impact on form conversion. Testimonials are the equivalent of online word-of-mouth recommendations. Be strategic about testimonials.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Unbounce

NOVEMBER 18, 2021

“We just don’t have the time or the resources to do X, Y, and Z!”. Yup, you could say she’s been around the block making big things happen with limited resources. the customer doesn’t want to feel alone, so being able to support them with testimonials is a great way to provide a sense of community. Sounds familiar? Social media.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Scoop.it

MARCH 2, 2023

User reviews and testimonials Imagine a new cafe opening up in your town, but you’re not sure it’s worth the hype. That’s how reviews and testimonials work—they’re the word of mouth of digital media. The best testimonials serve as your greatest marketing assets. An example of this can be seen on their page.

Content Marketing 92

Content Marketing Lead Ranking Lead Scoring Brand Identity 92

Stevens & Tate

MARCH 22, 2021

Case studies are similar to testimonials in that they provide audiences with an account of previous customer experiences with the brand. However, testimonials are typically basic interviews that function as little more than positive reviews. Case studies are more in-depth and concern the entire process that the customer went through.

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Hubspot

JUNE 7, 2021

Investing in diversity and inclusion initiatives, such as employee resource groups (ERGs). Odds are, they're doing it already through word of mouth. If you're running a campaign and want to include testimonials, reach out to your top supporters and ask them to participate. Creating psychological safety.

Brand Identity 99

Brand Identity Branding Business Word of Mouth 99

The Marketing Blender

JULY 19, 2022

Resources. . This can be done through marketing campaigns, online ads, or word-of-mouth. This can be done by providing testimonials or case studies of your product or service. Looking for more marketing tips, guides, and resources? Our Services. . See Our Work. . Who We Are. . Contact Us. . Recent Posts.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Inbox Insight

APRIL 22, 2024

By allocating resources to nurture qualified leads, businesses can target individuals who are more likely to convert into paying customers. This not only boosts customer retention but also generates valuable testimonials and referrals, further expanding your customer base.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

PureB2B

MAY 30, 2022

Most will require a time and resource investment into a new channel, so you need to be ready to let go of your attachment to cold calling (at least for a short amount of time!). Word of mouth and referrals are compelling influences on purchase decisions. From there, you can show them what you do, and why they should trust you.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Madison Logic

MAY 15, 2024

Strong brand perception also helps with word-of-mouth marketing, whether customers refer leads your way or share their successes on social media. Customers pay attention to other customers’ successes, especially if they’re in the same marketplace or industry, and will want to learn about what they need to adopt to gain similar success.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Televerde

DECEMBER 15, 2020

Additionally, these happy and loyal customers are more likely to share positive testimonials and be powerful advocates for your business. This type of word-of-mouth marketing is notoriously valuable. As a company, there is an opportunity to save money on customer service, cutting down on your human resource needs.

Marketing AI 59

Marketing AI Service Word of Mouth Lead Scoring 59

Sprout Social

NOVEMBER 22, 2022

You might only be able to handle a team of two to three people at first because your hiring relies on your financial resources. Consider adding testimonials or case studies to strengthen your experience even more. You won’t have a full team starting out and that’s okay. A case for growing your social media marketing agency services.

Paid Search Agency 92

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 92

KoMarketing Associates

MAY 5, 2015

These types of resources can be a goldmine for blogging material that specifically addresses the questions buyers are asking. Offer Testimonials. That’s where client testimonials come into play. Word-of-mouth can be a powerful motivator and in no industry is this more apparent than marketing.

Education 120

Education Tactics B2B Marketing Practices 120

Outbound Engine

MAY 20, 2020

It’s more important than ever to use every resource you have to maintain and grow your book of business. Loyal customers are perhaps your most valuable resource — but only if you can activate them. This often results in quality referrals and positive word-of-mouth reviews. Loyalty goes beyond spending money.

Loyalty 61

Loyalty Word of Mouth Network Marketing Marketing Automation Services 61

BenchmarkONE

FEBRUARY 1, 2023

Consider hiring supporting freelancers or SMEs for client contracts, like an SEO audit or a media strategy, by using resources such as CloudPeeps , Upwork , or Torchlite. Sometimes, your contacts may have opportunities they’re too busy to manage or don’t have the right resources for.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

Metadata

JULY 20, 2021

Word of mouth has become the #1 channel in B2B marketing. Here’s how we rely on G2 at Metadata: We use G2 content in all of our marketing Social proof is the best kind of marketing, so we turn our best G2 reviews into quotes and testimonials. I couldn’t agree more with Manny. Innovation isn’t coming from analyst firms.

Work Management 52

Work Management Marketing Management Peer-to-peer Customer Satisfaction 52

Outgrow

AUGUST 6, 2021

So if you haven’t already, try out creating gated case studies as they act as a testimonial and are better than any other social proof. . And yes, while it takes some effort and resources to develop a free tool, rest assured that it is an investment that’s going to reap exponential benefits. . Talk Your Way Into More Leads .

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

TrustRadius Marketing

JANUARY 29, 2019

People become aware of products through word of mouth and online recommendations. Some practical example actions include: Traditional means (word of mouth, events, paid ads). Customer testimonials. Some examples include: Blog with helpful how-to resources. This is where customers are drawn to your brand.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

People become aware of products through word of mouth and online recommendations. Some practical example actions include: Traditional means (word of mouth, events, paid ads). Customer testimonials. Some examples include: Blog with helpful how-to resources. This is where customers are drawn to your brand.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Valasys

DECEMBER 16, 2019

Display your research, resources & testimonials: For coming up with highly effective Facebook Ad ideas for B2B SaaS businesses marketers need to leverage their creativity, understanding of sales funnel & willingness to test & experiment.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

OCTOBER 15, 2019

Post-Sales Customer Experience is a strategic B2B marketing approach wherein B2B brands strategically use their marketing budgets & resources to inspire their existing customers to advocate their brands. This can be in the form of video-based testimonials including word-of-mouth referrals.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

Sana Commerce

DECEMBER 6, 2021

While social proof used to solely rely on word of mouth and personal relationships, the online format offers more possibility, allowing you collect and share customer reviews, testimonials, and case studies on your web store, reaching far and wide. More interesting resources. View all resources. Get your guide.

B2B 52

B2B Marketing Management Case Studies Paper 52

Valasys

MAY 22, 2020

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Joyce Chou of Compose.ly

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Sprout Social

AUGUST 4, 2022

Employee advocacy is a supercharged version of the power of word-of-mouth. An employee advocacy recruitment initiative enlists the help of your current team members to spread the word about open positions at your company. The best ‘we’re hiring’ LinkedIn posts include: Quotes and testimonials from current team members.

Social Media 93

Social Media Creativity Examples Media 93

KoMarketing Associates

NOVEMBER 6, 2014

For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource. Last year, our B2B Website Usability Survey showed that buyers want to see case studies, whitepapers, pricing information, testimonials, and more when they visit a site. Why We Stopped Focusing on Direct Social Media ROI.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Valasys

FEBRUARY 16, 2023

By focusing on a select group of high-value accounts, ABM allows companies to allocate resources effectively. Inbound marketing provides a solid foundation for ABM, enabling targeted and efficient resource allocation to high-value accounts. Select a set of high-value target accounts to optimize your time and resources.

Account Based Marketing 40

Account Based Marketing Allocation B2B Marketing Planning 40

Hubspot

JULY 24, 2020

If you provide value for your target audience upfront, you won't have to waste time and resources cold calling and emailing. Essentially, this form of word-of-mouth marketing helps you generate leads. You can use their testimonials as part of a lead generation campaign. Additionally, your leads will be more valuable.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 96

EveryoneSocial

MAY 19, 2022

Probably the former since word-of-mouth is by far the most trusted source of brand information. It’s called the mere exposure effect , and it explains why we’re more likely to buy products from companies we’re familiar with. Would you eat at the restaurant your friend raved about or take a chance on the unknown? Ask Them to Contribute.

Brand Identity 52

Brand Identity Branding Peer-to-peer Content 52

SalesIntel

JULY 12, 2021

Not Leveraging Existing Customers: Existing customers constitute one of the most underutilized resources for many B2B organizations. So, you should incentivize their word of mouth through things like referral programs. Things like case studies, reviews, and video testimonials make the case for you in the customer’s own words.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Webbiquity

MARCH 17, 2023

Drive Inbound Leads with Reviews and Testimonials Online reviews and testimonials are the new “word of mouth.” The best ways to do that are either through a free trial or getting to know about a product from someone who has already tried it, and shared reviews and testimonials with pictures and videos.

Tactics 314

Tactics Sales Qualified Leads Generation Lead Scoring 314

Optinmonster

MAY 4, 2021

This lets you showcase your product, add social proof (like testimonials and reviews), offer product-specific discounts, and more. Promoting “word-of-mouth” marketing strategies. For more options, feel free to check out this resource: 7 of the Best Email Service Providers for Your Business. Boosting sales.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Mailmunch

APRIL 6, 2021

But if these resources aren’t enough, you should consult a graphic designer for a professional and appealing finish. Product referrals will help spread word-of-mouth publicity of your store for free. Display Real customer reviews and personal testimonials. Benefits of displaying real reviews and testimonials.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Outbound Engine

JUNE 3, 2019

Your resources are precious. Take control of your online presence by finding your digital advocates, streamlining review requests, and showing off your best testimonials. No list of small business marketing strategies would be complete without tapping into local resources. Does it seem to be working for them? Become a member.

Small Business Marketing 54

Small Business Marketing Tactics Marketing & Strategy Marketing Strategy 54