Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Marketing Insider Group

APRIL 23, 2018

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. The post How to Create More Effective Content When Resources Are Thin appeared first on Marketing Insider Group.

Resources 271

Resources Effectiveness Startups Content 271

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Your marketing department will always spearhead your employee advocacy program. However, not all your initiatives revolve around marketing.

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 118

Social Media Training Course Resources 118

Marketing Insider Group

JUNE 24, 2019

No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […].

Content Marketing 263

Content Marketing Brand Identity Branding Content 263

Marketing Insider Group

APRIL 14, 2016

There’s a reason that content dominates the world of marketing: It allows businesses to leverage their knowledge and stand out from their competition. Besides being cost effective, content marketing provides value that quickly builds relationships with customers. It also […].

Resources 100

Resources Content Marketing Brand Identity Branding 100

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. That’s a lot even for experienced marketers to manage, and can be a hurdle for those just learning how to best use paid social media. In this resource, you’ll find all our essential guides to paid social advertising. Why is it so important?

Social Media 142

Social Media Resources Advertisements Advertising 142

ATAK Interactive

JULY 7, 2023

Marketing is crucial for any business to attract and retain customers. A well-executed marketing strategy can help a brand stand out and build a loyal customer base. However, creating a successful marketing strategy requires expertise, creativity, and resources. That's where a strategic marketing agency comes in.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 78

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. Hannah Shain, SmartBug Director of Marketing.

Resources 98

Resources Fulfillment Newsletter Communities 98

Content Marketing Institute

MAY 11, 2021

Visualizing data is a great way for brands to get attention and earn credibility. Continue reading → The post Transform Your Data Into Great Visuals With These Resources, Tips, and Tools appeared first on Content Marketing Institute.

Resources 144

Resources Tips Tools Stats 144

Content4Demand

OCTOBER 1, 2020

But did you know that TikTok’s digital marketing community is blossoming? But thanks to my super hip older sister (yeah, she still teaches me stuff), I’ve immersed myself in the platform and found that I can binge content all around marketing and branding, my two passions. Marketing with Sam. Honestly, it confused me.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

MAY 30, 2022

Are you worried about getting capital for your e-commerce brand? We’re interviewed Mark Samuel, the founder and CEO of IWON Organics , who believes that you can build an e-commerce brand with five key employees, as long as you know your “why.” How to Get Capital for Your E-Commerce Brand.

Resources 98

Resources Ad Building Brand Identity Branding 98

Content Standard

NOVEMBER 4, 2021

Establishing brand authority doesn’t happen overnight. If a customer knows they can trust your brand to be a voice of reason in the decision-making process, that’s invaluable for both them and your brand. But how exactly can your brand go about building authority? But that hard work will pay off in the end.

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Brandpoint

JUNE 4, 2020

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

FMG Suite

NOVEMBER 2, 2023

Nov 1, 2023 – FMG, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, announced an upgraded premium website design service enabling deeper personalization and flexibility for financial advisors. Copywriters then bring the brand message to life. SAN DIEGO, Calif.,

Resources 59

Resources Design Marketing Management Marketing Automation Services 59

ClearVoice

MAY 16, 2020

As many brands reexamine their budgets, their ability to hire outside vendors is being analyzed and questioned. And many resources to help fuel your business as we await the next steps. From applying for small business loans to filing for unemployment and more, consider this your COVID-19 resource guide. Learn more here.

Resources 122

Resources Budget Programs Act-On Television marketing 122

Contently

SEPTEMBER 17, 2021

But it’s honestly the feeling I get every time I pick up a bottle of Dr. Bronner’s—the largest organic soap company in North America, and the most batsh*t, inspirational, and actually meaningful example of marketing I’ve ever seen. They leaned in to the brand’s philosophy and took it to the next level.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

Stevens & Tate

APRIL 15, 2023

Establishing brand authority is invaluable when promoting your company, especially in the early stages. However, you need effective marketing strategies to pull this off. But when a customer trusts your brand, they become more receptive. Building brand authority requires resources, commitment, and planning.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105

Stevens & Tate

DECEMBER 21, 2020

If you are looking for packaging design resources, here are 7 to get you started. BXP (Brand Experience). It features design inspiration from the entire globe along with industry headlines and a fully stocked directory of packaging design resources. Seven Steps To Launching A Packaging Brand. Packaging World.

Resources 59

Resources Design Creativity Features 59

SmartBug Media

APRIL 28, 2021

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. Best Free Marketo Training Resources. The age old cliche of “you get what you pay for” isn’t as popular in terms of learning these days.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Make sure to post well-written, concise, clean copy.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Trade Press Services Newsletter

MARCH 7, 2024

Writing a book takes a monumental investment of time, energy, and resources. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business.

Paper 311

Paper Thought Leadership Planning Storytelling 311

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

SmartBug Media

MAY 19, 2021

After all, user experience (UX) is a key part of a successful inbound marketing strategy. With that principle in mind we’ve gathered a list of web strategy resources to help you be inclusive, get technical, and seek information for continual improvement. The above resources only scratch the surface of this topic.

Resources 84

Resources Marketing Websites Marketing & Strategy Guidelines 84

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Instances of when the ERG meaningfully impacted your company’s employer brand.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. Stories enthrall people. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52