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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

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VWhat Is Conversational UI?

Conversica

VWhat Is Conversational UI? AI Assistants go beyond what you think of as an outdated chatbot, primarily because AI platforms integrate Natural Language Processing (NLU and NLG), decision and policy management, business process automation, and deep learning capabilities to intelligently automate customer engagement.

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Pros and Cons of Low-Code Technology Today

TrustRadius Marketing

What is a Low-Code Development Platform? Most offer a drag-and-drop user interface (UI) where citizen developers can build apps effortlessly. Software that provides this functionality is called a low-code development platform (LCDP) or low-code application development platform (LCAP). Low-code vs No-code Platforms.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

If you want to transform your platform and workflow all at once, you might consider digital experience software. Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform. What Is Digital Experience Software?

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Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive

Launch Marketing

An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution. There’s a stream of new technology emerging, new platforms to test and algorithm updates that impact best practices. A marketing leader must be willing to adapt.

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12 Key Questions and the Answers You Should Expect When Choosing the Right B2B Sales Data Partner in 2024

SalesIntel

Can you leverage and query the platform effectively to filter and find what you need? When comparing different data platforms, you want to focus on the data quality and how quickly you can access the data you need. Define your ICP in the platform. Can you manually trigger updates? Look at deliveirability.

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Amazing Web Accessibility Testing Toolkit for 2022

TrustRadius Marketing

If you’re completely new to this and have a small budget and a small team making your web platform accessible will look daunting. Those with disabilities will need modifications made to web platforms to remove barriers for them. Please do not use a tool or work with a platform simply because they advertise they are a member of the W3C.