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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day.

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Measuring What Matters in Your Collaborative Content Approach

ClearVoice

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success.

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Measuring What Matters in Your Collaborative Content Approach

ClearVoice

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success.

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Succeed as a One-Person Marketing Team with These 4 Expert Tips

Unbounce

“We just don’t have the time or the resources to do X, Y, and Z!”. For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.).

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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

Navigate the Channel

AI-powered personalization in marketing represents a sea change in how brands engage with their audiences, offering tailored experiences that not only captivate consumers, but also drive conversion rates and brand loyalty. We’re not immune to this, even when we know it’s happening. But what are the specifics?

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Revenue Radar™: Finding the Right Type of Companies with Fit Scores

Leadspace

Finding the right type of companies for your product by hand is a cumbersome process that’s error prone and heavily relies on guesswork. With competition at an all time high, B2B sales and marketing teams need a way to automate this process, and replace guesswork with data-driven insights to reach their customers before their competitors do.

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The Right Customer at the Right time

Cintell

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. The predictive and prescriptive insights gained can power a sustainable winning process and position your commercial teams for success.