KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Conversica

DECEMBER 11, 2020

In many ways, 2020 is a year of hibernation as people delay travel plans, socially distance themselves to prevent the spread of COVID-19, and cancel big events. But for revenue-generating teams of Marketers, Salespeople, and Customer Success professionals, the year turned out to be extremely busy as they rapidly adjusted to new challenges.

Webinar Metrics 52

Webinar Metrics Tips Generation Customer Satisfaction 52

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

LeanData

DECEMBER 8, 2021

In a relatively short period of time, Revenue Operations, or RevOps for short, has grown to be mission-critical for many organizations. However, how Revenue Operations looks within a company is not too important. Driving Effectiveness & Efficiency. Revenue Operations is uniquely positioned in the organization.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? One blog post here. If you want to get out of this cycle and create content that generates revenue, your team needs to use a content pillar. If you want to get out of this cycle and create content that generates revenue, your team needs to use a content pillar.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Conversica

MAY 22, 2020

Across industries, businesses are augmenting their workforces with an innovative technology to help attract, acquire and grow customers at scale, known as an Intelligent Virtual Assistant (IVA). In this way, IVAs act as a virtual team member assisting revenue-generating teams such as Marketing, Sales or Customer Success.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Conversica

JANUARY 11, 2021

One of our customers shared with me that they were able to avoid shutting down their business in 2020 because they adopted Conversica’s Intelligent Virtual Assistants (IVAs) to discover revenue opportunities which helped them weather the COVID-19 storm. I had an opportunity to talk to a few clients about 2020 after the New Year.

Enterprise Management 52

Enterprise Management Conversion Sales Qualified Leads Lead Ranking 52

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Jifflenow

APRIL 13, 2020

The global economy has been affected in ways not seen before and the events industry is among the hardest hit. Customer engagements at events are one of the biggest drivers of the sales pipeline as meetings between prospects, customers, SMEs and the enterprise help close deals, foster connections, and accelerate business.

Enterprise Management 82

Enterprise Management Trade Show B2B Sales Sales Cycle 82

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Community marketing.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

New North

AUGUST 29, 2023

This blog post will guide you through the evolution of B2B lead generation, exploring the shift from traditional to more innovative strategies and highlighting the factors to consider when choosing among B2B lead generation companies as your lead generation provider. Creating content that is both enlightening and engaging can help companies.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Hubspot

APRIL 23, 2020

With many non-essential processes being paused, many companies are leveraging budgets to cover customer retainment strategies and tactics that they know will still generate revenue. Then, we prioritized sales and marketing because they drive demand for the rest of the business.". "It average monthly website traffic increasing by 13%.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. Blogs are powerful business tools.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Heinz Marketing

AUGUST 17, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. This week’s episode is entitled “ Successful Event Pivots: Best Practices and Lessons from Will Curran “ Will , is the Founder and Chief Event Einstein at Endless Events. Paul: Hey, welcome back everybody.

Top of Funnel 134

Top of Funnel Work Management Lead Ranking Trade Show 134

Heinz Marketing

APRIL 4, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about: The psychology and efficiencies of doing virtual events for both attendee and seller.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. It’s like having a digital billboard on the virtual highway of search results, always ready to capture the attention of those who need what you offer.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

SpotMe Blog

AUGUST 16, 2023

When done well, they provide a unique opportunity for all those involved to pool their expertise, share insights, and drive clinical trial success. That’s where an event platform comes into play. Different Types Of Investigator Meetings: In-Person, Virtual, Hybrid When planning an investigator meeting, determining the format is key.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

seo.co

MAY 19, 2023

These experiences are often live events. However, experiential marketing “content” doesn’t exclusively need to consist of live events. Virtual events can also qualify as experiential marketing. A large portion of your potential customer base was already growing increasingly interested in live events before the pandemic.

Planning 52

Planning Marketing & Strategy Advertising Agencies Paid Search Agency 52

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Kids Activities Blog. Drive West Communications. Kids Activities Blog.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

DemandBase

APRIL 2, 2020

We did this all while striking the right balance between being helpful and supportive, and generating revenue. What is unique about 2020 is the technology we have to help us effectively navigate these challenges with top efficiency—from virtual meeting providers like Zoom to distributed task management tools like Asana. Impressive!

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. Events and B2B Lead Generation: 4 Reasons Why It Works.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Directive Agency

FEBRUARY 28, 2022

As dedicated agents of marketing, we’ve seen the partnership world expand into a community of revenue generators. . According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. In 2022, we’re bringing perspective back. Agency partnership perspective that is.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

The ABM Agency

APRIL 21, 2023

Motivations/goals: What drives them professionally? We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Next, you’ll learn how to develop a target account list that aligns with your objectives. Identifying Key Decision-Makers & Influencers B. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Sana Commerce

JULY 25, 2023

From a technical standpoint, the e-commerce automation process involves several key components like: Integrated data system that allows the flow of data Specific triggers and conditioned events The predefined workflow executes a sequence of tasks, conditions, and decisions automatically. Automation processes can always be refined over time.

Automation 52

Automation Allocation Marketing Automation Services Work Management 52

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? It stems from the innate desire to participate in social activities, events, or opportunities others enjoy. FOMO marketing capitalizes on people’s fear of missing out to drive consumer engagement, urgency, and action. What is FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Porch Group Media

APRIL 13, 2021

Take a look at some of these additional statistics on email performance: Marketers who use segmented campaigns note as much as a 760% increase in revenue. Take a look at some of these additional statistics on email performance: Marketers who use segmented campaigns note as much as a 760% increase in revenue. Disruptive Advertising).

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Read on (or jump ahead!): There is a cost to getting BIMI set up. There’s still a supply and demand issue.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Metadata

JULY 22, 2020

In marketing, we’re always trying to drive demand for a product or service. Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Let’s explore. Examples below.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Lake One

JUNE 25, 2020

Because ABM starts by targeting and seeking to reach only your most qualified ideal customers first, it can be resource-intensive to get a pilot going but provides long term returns. Marketing automation can drive efficiencies and allow for real-time routing, task creation, and follow-up across functions and channels.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Madison Logic

NOVEMBER 30, 2023

Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. that real sellers use to achieve success with virtual selling.

Template 73

Template Video Marketing Work Management FAQ 73