Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Sana Commerce

MAY 12, 2022

In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. B2B vs. B2C e-commerce: What are the biggest differences?

Lead Ranking 52

Lead Ranking Sales Qualified Leads Ideal Customer Profiles Marketing Qualified Leads 52

Martech

DECEMBER 7, 2022

Platform vs. marketplace Trends impacting ecommerce The rise of mobile and social commerce Resources for learning more about ecommerce. Every type of transaction (B2B, B2C, C2C, etc.) Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2 Platform vs. marketplace. jump over 2019.

eCommerce 103

eCommerce Trends Marketing AI Amazon 103

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria. However, what if these tactics aren’t bringing in enough new opportunities to fill your sales pipeline?

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Sana Commerce

MARCH 27, 2023

The launch of a new B2B e-commerce store can bring new opportunities to your sales teams. When B2B e-commerce is met with internal resistance , it becomes a challenge to leverage its benefits. Most sales leaders think that sales representatives are resistant to e-commerce, full stop. Press play!

B2B Sales 52

B2B Sales B2B Cross-Selling Case Studies 52

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Sana Commerce

AUGUST 10, 2023

For many B2B businesses and enterprises, embracing e-commerce solutions can open doors to new opportunities for revenue growth, sales enablement and business scaling. However, because B2B buyers have high expectations for B2B web stores today, these e-commerce projects require a lot of investment both in terms of time and resources.

Enterprise Management 52

Enterprise Management Marketing Management Budget Programs Lead Ranking 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Sana Commerce

MARCH 16, 2022

New technologies and the generational change have led to a blur between the expectations of B2C and B2B customers. This presents new challenges for many companies that have come to terms with the fact that B2B customers think differently from B2C customers. So, who are your B2B customers today?

B2B 52

B2B Work Management B2B Sales Act-On 52

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce vs e-commerce – what’s the difference? E-commerce primarily revolves around online transactions, including retail sales to consumers.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Zoominfo

AUGUST 9, 2018

increase in sales productivity and a 12.2% On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). increase in sales productivity and a 12.2% A massive part of B2B marketing is content creation. Marketing automation drives a 14.5%

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Sana Commerce

MARCH 17, 2023

For B2B sales teams being told their online channel should be transforming their strategy, online customer adoption can be a serious hurdle. Introducing B2B E-Commerce Accelerated : a new podcast hosted by Tim van Hattem, Executive Vice President, Enterprise, and Ruben Mink, CEO, EMEA & APAC, of Sana Commerce.

B2B Sales 52

B2B Sales B2B Allocation Lead Scoring 52

Sana Commerce

MARCH 17, 2023

For B2B sales teams being told their online channel should be transforming their strategy, online customer adoption can be a serious hurdle. Introducing B2B E-Commerce Accelerated : a new podcast hosted by Tim van Hattem, Executive Vice President, Enterprise, and Ruben Mink, CEO, EMEA & APAC, of Sana Commerce.

B2B Sales 52

B2B Sales B2B Allocation Lead Scoring 52

Sana Commerce

MARCH 7, 2023

B2B businesses are increasingly moving their business online as they recognize the opportunity to expand their sales digitally. One of the most effective ways to stand out from the competition is to take a page out of the B2C playbook to develop a full-featured e-commerce marketing plan.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Hubspot

JULY 10, 2019

That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. B2B vs B2C Marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sana Commerce

MAY 30, 2023

The ultimate guide to getting your customers to shop online Imagine you’re a customer that has been placing orders over the phone with a trusted sales rep for years and now you’re asked to switch to online ordering. What is customer onboarding in b2b e-commerce? Before we look at how to begin, let’s understand the  why? 

B2B 52

B2B Customer Satisfaction B2B Sales Training 52

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Sana Commerce

OCTOBER 9, 2022

It’s not uncommon to hear B2B e-commerce in ANZ is about 10 years behind the United States (U.S.) The combined forces of the pandemic, supply chain issues, and a looming recession have made it all too clear how necessary it is for businesses to lean on proactive sales channels such as B2B e-commerce. and Europe.

B2B 52

B2B Lead Ranking Lead Scoring Cross-Selling 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

MARCH 23, 2021

Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Contents 1.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Sana Commerce

MARCH 4, 2022

It is customer-centric: whether customers prefer digital self-serve options, remote communication with sales reps or in-person interactions, an omnichannel approach enables customers to choose how they receive service. Online vs. in-person sales. For B2B companies, e-commerce is now the most effective sales channel.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check my Twitter lists.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

ANNUITAS

JULY 21, 2016

Although, honestly I didn’t know how much value I could add given that my focus is nearly 100% on B2B marketing and certainly 100% on enterprise-level organizations. T he big and obvious differences in his B2C space are: Social media is a game changer. Blogging is critically important. Purchases are highly transactional.

Startups 100

Startups Web 2.0 B2B Sales Sales Cycle 100

Sana Commerce

OCTOBER 2, 2021

Before pursuing successful customer retention strategies, it is vital to understand the difference between business-to-business (B2B) and business-to-consumer (B2C) retail models. While B2B retailers sell products or services to other businesses, B2C retailers sell directly to consumers. See exactly what your buyers want.

Practices 52

Practices Churn Rate Webinar Metrics Marketing & Strategy 52

DotDigital

OCTOBER 20, 2021

We’ll run through 3 specific examples, including campaign structures and content ideas, this blog will give you everything you need to get moving with some behavioral insights – let’s rock and roll! Adding neuroscience spice to B2B: T he sales supporting nurture. How to structure your sales supporting nurture series.

Campaigns 59

Campaigns Top of Funnel eCommerce Paid Search Agency 59

Stevens & Tate

MARCH 11, 2021

Not only does marketing automation help free up resources, it makes your marketing efforts much more effective. In fact, B2B marketers have reported an average of 20 percent increase in their sales opportunities as a result of using marketing automation to nurture their leads. How effective? Increase revenue.

Marketing Automation Services 80

Marketing Automation Services Lead Nurturing Marketing Automation Lead Scoring 80

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Complex buying processes with multiple decision-makers, long sales cycles, and the limitations of native ad channels all play a part. But citing these factors as the reason why you’re not reaching the right B2B audience? That doesn’t cut it in my book.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Adobe Experience Cloud Blog

MARCH 19, 2018

Ads have no quantifiable value unless they deliver leads or sales you can measure. If you have don’t have a blog or resources section on your website, maybe you need to build the business case for content marketing to present to less fearless marketing executives. Is the content we are creating driving leads and sales ?

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Vidyard

MARCH 23, 2021

That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Average Number of User-Generated vs. Produced Videos 1.2

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

accelerate agency

FEBRUARY 14, 2023

There are countless resources online offering various calculations as well. For instance, B2C companies often spend more than B2Bs. A survey of B2B companies showed a 40% allocation from the most successful companies. The whole thing can be something of a minefield, so how do you start building yours? as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

There are countless resources online offering various calculations as well. For instance, B2C companies often spend more than B2Bs. A survey of B2B companies showed a 40% allocation from the most successful companies. The whole thing can be something of a minefield, so how do you start building yours? as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

SnapApp

OCTOBER 31, 2017

Here’s a deep dive into a recent campaign the SnapApp team executed – conducting research into the B2B buying committee and promoting our results – from ideation all the way through tracking results, to give you an idea of how you can layer interactive into your own marketing in a meaningful way. . . We came up with a theory.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Lake One

AUGUST 25, 2020

For B2B businesses, Adwords can be very challenging, but it can also be the catalyst to success in your overall campaign. . Google Adwords and Your B2B Strategy. To better understand the B2B Adwords strategy, one must first understand the role it plays in the overall B2B marketing strategy. B2B vs. B2C Adwords Strategy.

Adwords 52

Adwords Google Marketing & Strategy B2B 52

ATAK Interactive

OCTOBER 24, 2019

7 Questions to Use as a Guide When Building a Magento B2B eCommerce Store. With the right eCommerce software in place, delivering an omnichannel B2B eCommerce experience is quite straightforward. Magento vs. Shopify. Magento vs. WooCommerce. Magento eCommerce Platform Overview. How to Pick a Magento Development Agency.

Enterprise Management 78

Enterprise Management Work Management Marketing Automation Services CMS Development 78