Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. But what are What are social media case studies?

Case Studies 52

Case Studies Case Study Social Media Studies 52

Exo B2B

JUNE 22, 2021

I would like to discuss in this post, the importance of social networks in the B2B buying cycle. It’s not enough to be there, but it’s often the central element of a B2B social networking strategy. You must think broader and know why a B2B company should be on social networks and how to be effective there.

Buying Cycle 52

Buying Cycle Social Networks Network Marketing Buy 52

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! ” Only 29%?! ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. Keep reading! Reddit 101: A Primer. 2. Gather feedback.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 98

Buying Cycle B2B Marketing Demand Generation Agencies Studies 98

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. Keep reading! Find your audience. Gather feedback.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Our February Research Round-Up fits that description nicely. Eighty percent of the survey respondents were director-level or above.

Buy 52

Buy Research Personalization Work Management 52

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Hubspot

MARCH 2, 2018

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. Twitter needs help, admitted Dorsey -- who is now inviting experts to apply for funding to study its health metrics and potential solutions to these issues.

Twitter 75

Twitter Studies RFP Social Networks 75

Contently

MAY 5, 2016

According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Other studies have come to similar conclusions. If any emoji could represent Facebook right now, it would be. Chart via quintly.

Studies 60

Studies Facebook Social Networks Analytics 60

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Biznology

APRIL 9, 2018

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. SEO based on keyword research is the first step in responding to this need. Content is keyword.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. 82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. And even if they did, it wouldn’t mean that they’d be crowned an influencer.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Contently

SEPTEMBER 27, 2018

The social network is still recovering from its data scandal , after which it lost the trust of many of its users. A recent Pew Research study found that 54 percent of all Facebook users over 18 have increased their privacy settings, while 42 percent have taken a break from the platform for several weeks or longer.

Facebook 167

Facebook Brand Identity Branding Social Networks 167

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. The list is ordered by name of network. name of the network creator, where known are shown in brackets. iTOUCH LEARNING.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Martech

APRIL 18, 2024

Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.) Many SEOs use Search Console to measure organic search traffic. And who can blame them?

Merchandising 111

Merchandising Marketing Analytics Tools Conversion Lead Ranking 111

Top Rank Marketing

FEBRUARY 19, 2024

Keys to gaining reach on LinkedIn as a brand Based on studies, documentation and first-party updates, here are six key approaches and adjustments to help your content gain traction with the LinkedIn algorithm. A study by Hootsuite found that , on average, posts without links got 6x more reach than posts with links.

Linkedin 118

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 118

Exo B2B

JUNE 26, 2023

You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

The Point

NOVEMBER 27, 2018

Why aren’t more B2B companies making the same investment in organic social media? . (DK) DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. In fact, it was a good debut to the study because he introduced the subject with his first two “slides”: The same thing… or almost.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

Hinge Marketing

NOVEMBER 16, 2015

Firms know there’s an opportunity to turn their employees into brand ambassadors via their personal social networks. A firm must instill a culture of belief in the content they create and active engagement in discussions on social networks. But to be successful, it must go deeper. Employee advocacy is not new.

Research 48

Research Peer-to-peer Social Media Social Networks 48

Excelsior Research

OCTOBER 5, 2022

Meta one of the most used social networking platforms, has many useful features which lets users a satisfied experience while using this social networking app. What are social media case studies? appeared first on Top B2B Market Research company in India : Excelsior Research. Read More ».

Newsletter 52

Newsletter Social Networks Case Study Case Studies 52

B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion active social media users On average, people have 5.54 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Biznology

APRIL 16, 2012

Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. The study found that the average number of links from one arbitrarily selected person to another was 4.74. STEPS : In a study of 5.2 FACEBOOK PROVES IT’S 4.74 TWITTER SHOWS IT’S 4.67

Social Media 80

Social Media Studies Media Case Studies 80

ClearVoice

NOVEMBER 25, 2022

That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. Hubspot reports that short-form videos have the highest ROI of all social media content. Research reports and short articles come in second.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

EveryoneSocial

JANUARY 4, 2021

Social selling is growing more useful than ever, especially for remote sales teams. According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Download the case study. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Biznology

JULY 22, 2019

And, yet, we keep wasting our time on social networks. Now that social media has become such a vital part of our everyday lives, what else are we sacrificing for more time online? The correlation between social media and the steady increase in mental health issues is very concerning. Studies show that women suffer more.

Social Media 128

Social Media Media Correlation Social Networks 128

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80