Sprout Social

APRIL 19, 2019

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats. Facebook publishing stats. Facebook demographic stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. One study found that 8% of accounts are fake. The same study showed 29.9% Instagram history statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. It is especially important these days as social networks have become massive centers for connecting with prospects and customers. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

EveryoneSocial

FEBRUARY 18, 2019

Below are 17 social media recruiting statistics and stats on how employees outside your HR and recruiting teams can amplify results. The Social Recruiting Statistics That Matter. When it comes to social recruiting stats, there actually is not an overabundance of specific data like other areas of social media.

Statistics 103

Statistics Paid Search Agency Word of Mouth Stats 103

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. PEW Research ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

APRIL 4, 2023

Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. More and more people are turning to social media to research products and services. Studies show that the vast majority of people will trust recommendations from people they know. It increases trust.

Brand Identity 127

Brand Identity Branding Word of Mouth Social Media 127

Porch Group Media

NOVEMBER 10, 2021

In fact, email continues to increase in popularity as consumers flock to digital channels in response to the pandemic and younger generations favoring their smartphones to communicate with their peers, social networks, and favorite brands. Check out some of these great stats on the power of email. compared to 17.6% in revenue.

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Oktopost

FEBRUARY 21, 2022

Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry. Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. LinkedIn ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. Source: Pew Research Center. The internet has 4.2

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Research trends.

Campaigns 142

Campaigns Examples Design Planning 142

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 159

Social Media Media Stats Statistics 159

SnapApp

OCTOBER 31, 2017

Here’s a deep dive into a recent campaign the SnapApp team executed – conducting research into the B2B buying committee and promoting our results – from ideation all the way through tracking results, to give you an idea of how you can layer interactive into your own marketing in a meaningful way. . . Executing the Idea: Doing Research. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Sprout Social

MAY 15, 2020

Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Detailed competitive analysis can give you essential insight into your most similar competitors, but it can be hard to extend those research processes over your entire industry segment.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

KoMarketing Associates

MAY 19, 2015

As I was doing research for my SearchLove presentation , I came across an interesting study from Blue Nile Research that looked at how users search. The point of this isn’t really that people hate Comcast but that they are extremely vocal about their hate on social media. I’ll let you decide what the lesson is there.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

Exo B2B

JUNE 18, 2019

. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. – B2B companies managed profiles on more social media sites than B2C companies. Here is one of the graphs from the eMarketer study. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

EveryoneSocial

SEPTEMBER 17, 2018

Related : Wondering how social employee advocacy can benefit your company? Here are 27 eye-popping stats. But what does it take to get involved in social advocacy and become a high-quality social media advocate in the eyes of your employer? Here are the top 5 ways to become a valuable employee advocate on social media.

Social Media 79

Social Media Media Peer-to-peer Thought Leadership 79

EveryoneSocial

AUGUST 18, 2020

While it is possible to still do well as a brand without social media, you put your company at a huge disadvantage when it is not taken as seriously as it should. The data doesn’t lie, social media is here to stay and is growing in relevance to all business operations with no plateau in sight. billion social media users worldwide.

Social Media 98

Social Media Work Management Marketing Management Media 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sprout Social

AUGUST 16, 2016

But generating social media shares isn’t as easy as Tweeting something out and asking for Retweets. The tactic certainly has legs—asking returned 12 times more Retweets according to one study—but you can’t and shouldn’t rely on that strategy for consistent results. Here are five tips to help you get there: 1. Twitter Cards.

Social Media 108

Social Media Effectiveness Media Social Networks 108

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? Additionally, social selling should also influence the following sales metrics: sales revenue, appointments, social network metrics, and social influencer scores.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

Social Media 161

Social Media Media Viral Marketing Skype 161

Hubspot

DECEMBER 11, 2019

To find out, I dove deeper into the cold, hard facts that researchers have discovered about the generational similarities and differences. However, mounting research shows that Gen Z and millennials are more different than we think. According to a recent study , millennials watch online videos for 2.4

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Webbiquity

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. The fundamental barrier to embracing a social business strategy seems to come down to one word: fear.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. What to do now to be more competitive online.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Parse.ly

MARCH 7, 2019

It also makes up the largest volume of referrals from Facebook, a stat that didn’t change from 2017 to 2018. This matches studies from Pew Research that shows that roughly the same amount of people got news from social media, despite the algorithm change decreasing news organizations reach directly on the platform.

Product 107

Product Traffic Facebook Content 107

EveryoneSocial

FEBRUARY 4, 2019

The best way to prove it is a quick snippet of some social media stats: Close to half the world’s population (3.03 billion people) are on some type of social media. 88% of 18- to 29-year-olds indicated that they use any form of social media, 78% among those ages 30 to 49, to 64% among those ages 50 to 64 ( Pew Research Center ).

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

EveryoneSocial

APRIL 8, 2019

Yet, even though there are a lot of employee engagement activities out there from all the research, there are a lot of myths surrounding how to engage employees. And some recent stats, still prove that employee engagement is a challenge. According to a previous Gartner study, more informed employees outperform their peers by 77%.

Activities 75

Activities Peer-to-peer Statistics Stats 75

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. To keep your feed from growing stale, you should always have new social media ideas on the back burner to keep your feed fresh. Case studies.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

JULY 6, 2022

Healthcare social media resources. Social media and healthcare: how to prioritize what patients need. Why healthcare orgs should invest in social listening, stat. Supporting HIPAA Compliance on social: a cheat sheet. Tech social media resources. 5 stats for social media marketers in the software industry.

Twitter 105

Twitter Best Practices A/B testing Social Media 105

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 1) Research is a vital part of online shopping. 79% of online shoppers spend at least 50% of their shopping time researching products.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

EveryoneSocial

AUGUST 16, 2017

It’s more than just a buzz term, it is an essential process that can help boost employee engagement, increase social and marketing reach, help generate better quality leads, and much more. During our research for our employee advocacy guide , we found some interesting stats: Employees have an average of 1,090 social connections.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Social Media 89

Hubspot

JANUARY 15, 2015

You''ll also probably do some online research to see what others are saying about said product or service. Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. Okay, so you know case studies work. 1) Have a dedicated case studies page.

Case Studies 28

Case Studies Case Study Sales Management Studies 28