Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Automated welcome DMs on Twitter and the like are obnoxious.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Sprout Social

JULY 6, 2022

Tech social media resources. 5 stats for social media marketers in the software industry. 4 overlooked B2B market research methods for understanding your customers. How to find your own best times to post on social media. Building your social media marketing strategy for 2022.

Twitter 98

Twitter Best Practices A/B testing Social Media 98

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

RDW Group

APRIL 19, 2016

Our findings contradict the traditional belief that social media is a secondary influencer on purchasing decisions for B2B brands,” said Director of Research and Strategy Heather Wadlinger. Significantly for professionals ages 20-24, 19 percent identify social media as the most important when researching a new tool. .

Purchase 50

Purchase Work Management Marketing Management B2B 50

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? I came across two research studies that answer the last question with a big YES!

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Webbiquity

JULY 28, 2010

By not participating in social media, you embolden your critics while ignoring your fans. Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media. They will, because they will put you there.

Social Media 100

Social Media Social Marketing Planning Media 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Adobe Experience Cloud Blog

AUGUST 4, 2017

In this blog, I’ll outline three ways to help you choose the right social networks for your business. . As you’re jumping into the tactical details of your social media plan, it’s critical that you take the time to understand who your ideal audience is and what they care about. Pew Research Center.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

ScanmarQED

JANUARY 18, 2024

Now, at the start of the 21 st century, there have been multiple studies that identify media waste as a global issue and quantify it at a phenomenal scale. According to the researchers, these inaccuracies added up to $7 billion in wasted ad spend every year 2. MMM projects for example can benefit from regular cycles.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Paid Search Agency 59

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Hubspot

DECEMBER 9, 2011

Source: Social Media Examiner ) Bonus tip: need ideas for all that content? A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Source: Social Media B2B ). Is it for market research? Of course you do. Source: Clickz ).

Social Media 28

Social Media Social Marketing Tips Media 28

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. If anything, social media is MORE important for B2B companies than it is for B2C companies. No stack of case studies or conference road trips will do it, either. It has to come from you.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 29, 2010

His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future. But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Hubspot

APRIL 12, 2012

In fact, according to a study done by SiriusDecisions, 80% of companies don't even follow up with leads after a trade show. Conference sessions, especially those that present case studies , offer fantastic, actionable ideas about how to improve your business. 1) Plan for PR coverage. 3) Prepare for social sharing at the event.

Conference 28

Conference Work Management Network Marketing Trade Show 28

The ABM Agency

FEBRUARY 14, 2023

Identifying Target Accounts: The first step in selecting target accounts is researching potential customers to determine which ones are a good fit for your business. Developing a paid media plan that is tailored to ABM objectives is essential for reaching target accounts. to find companies that meet your criteria.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Sprout Social

JULY 6, 2022

Social platforms are incredibly effective for staying in touch with current customers, allowing brands to create a community around their products and offer meaningful customer care using tools like Facebook Groups. Tech social media resources. 5 stats for social media marketers in the software industry.

Facebook 107

Facebook Best Practices A/B testing Social Media 107

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Sprout Social

APRIL 13, 2022

Tech social media resources. 5 stats for social media marketers in the software industry. 4 overlooked B2B market research methods for understanding your customers. How to find your own best times to post on social media. Building your social media marketing strategy for 2022.

Best Practices 118

Best Practices A/B testing Work Management Social Media 118

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

APRIL 14, 2015

Read the full case study of how Raven Tools creates consistent content. I’ve used this method to outline my posts like this in 10 minutes, researched the big points for about an hour, and wrote 2,000-word posts all in one day. Research shows that most blog readers only read the first 100 words. You can do it, too!

Efficiency 161

Efficiency Planning Process Work Management 161

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. A driving force behind the company’s SUBSCRIBERS RULE! Why is this? Why is this? Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. The table below shows results from the study that shows what sales reps do wrong to turn off B2B customers. Glad to hear that “sales experience&# was validated/reinforced in another study.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Sprout Social

AUGUST 22, 2019

While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated. According to a recent study from the National Association of Realtors , social has become integral to scoring clients and closing deals across the industry.

Social Media 108

Social Media Effectiveness Media Ideal Customer Profiles 108