Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

SnapApp

OCTOBER 31, 2017

Here’s a deep dive into a recent campaign the SnapApp team executed – conducting research into the B2B buying committee and promoting our results – from ideation all the way through tracking results, to give you an idea of how you can layer interactive into your own marketing in a meaningful way. . . Executing the Idea: Doing Research. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

SendX

MARCH 5, 2021

Statistics show that such messages are opened in 45% of cases of cart abandonment. According to a 2019 study, every dollar spent on email marketing generates $42 in revenue. For such cases, you may need vpn for roku. A study was conducted on this issue. Interactive content Research shows it gets twice as much attention.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. 82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. And even if they did, it wouldn’t mean that they’d be crowned an influencer.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

SEPTEMBER 27, 2018

The social network is still recovering from its data scandal , after which it lost the trust of many of its users. A recent Pew Research study found that 54 percent of all Facebook users over 18 have increased their privacy settings, while 42 percent have taken a break from the platform for several weeks or longer.

Facebook 167

Facebook Brand Identity Branding Social Networks 167

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 103

Merchandising Marketing Analytics Tools Conversion Lead Ranking 103

The Point

NOVEMBER 27, 2018

Why aren’t more B2B companies making the same investment in organic social media? . (DK) DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Hubspot

JANUARY 15, 2015

You''ll also probably do some online research to see what others are saying about said product or service. Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. Okay, so you know case studies work. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Exo B2B

JUNE 26, 2023

You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

KoMarketing Associates

NOVEMBER 29, 2018

This was followed by social media (85 percent) and company websites (75 percent). To learn more about why this was the case, we spoke to Grayson Kemper , Senior Content Developer at Clutch. 85% of respondents say they are now finding business-related content via social media. He specializes in SEO research.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Exo B2B

MARCH 6, 2024

” And it’s proven by a recent study by Neil Patel’s team that human-generated posts were, in addition to being satisfying, more effective. Relay your articles on social networks and in your newsletters. Use in-depth research to identify topics and issues of interest to your B2B audience.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

ClearVoice

NOVEMBER 25, 2022

That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. Hubspot reports that short-form videos have the highest ROI of all social media content. Research reports and short articles come in second.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Excelsior Research

OCTOBER 5, 2022

Meta one of the most used social networking platforms, has many useful features which lets users a satisfied experience while using this social networking app. What are social media case studies? appeared first on Top B2B Market Research company in India : Excelsior Research.

Newsletter 52

Newsletter Social Networks Case Study Case Studies 52

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. In fact, it was a good debut to the study because he introduced the subject with his first two “slides”: The same thing… or almost.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

EveryoneSocial

JANUARY 4, 2021

Social selling is growing more useful than ever, especially for remote sales teams. According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Download the case study. EveryoneSocial .

Tools 120

Tools Peer-to-peer Outreach Social Networks 120

Zoominfo

OCTOBER 20, 2021

Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters.” ( source ) While there is some truth to this claim, others argue that sourcing has not died – rather, it has changed. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Sprout Social

MARCH 19, 2020

The answers should inform your messaging and the content you share on social. . Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Social Media Ad Agencies 103

Zoominfo

APRIL 21, 2019

Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters.” ( source ). Research shows that 31% of all hires are proactively sourced, and that sourced candidates are more than 2 times as efficient to hire ( source ).

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Biznology

APRIL 16, 2012

Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. The study found that the average number of links from one arbitrarily selected person to another was 4.74. STEPS : In a study of 5.2 FACEBOOK PROVES IT’S 4.74 TWITTER SHOWS IT’S 4.67

Social Media 80

Social Media Studies Media Case Studies 80

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. In many cases, adopting a journalistic approach to researching the customer could pay off well for marketers. And that means doing some homework. Dig Deeper into Customer Data.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Monitor online review sites.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. So, we do all take it upon ourselves in our team to do research the conversations our audience are having: ‘Scroll and search’ as we call it.”. “We We have a team about five or so people.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Webbiquity

AUGUST 22, 2017

B2B prospects do a significant amount of research before they decide upon a solution. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Porch Group Media

MAY 27, 2021

billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Hinge Marketing

MARCH 30, 2022

You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Our recent research on referrals concluded that over 80% of firms received referrals from someone who wasn’t a client. After Implementing a B2B Content Marketing Strategy. Congratulations! They absolutely are.

Contact Marketing 85

Contact Marketing Contacts Top of Funnel B2B Marketing 85

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Business2Community ). Business2Community ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. In many cases, adopting a journalistic approach to researching the customer could pay off well for marketers. And that means doing some homework. Dig Deeper into Customer Data.

Case Studies 59

Case Studies Social Networks Blast Campaigns Network Marketing 59

EveryoneSocial

DECEMBER 8, 2020

When a potential customer is thinking about buying your product, they are going to do their research. They will ask for referrals or search online or reach out for recommendations on social networks. . And social selling is a strategy that has really proven success. Grab your case study. EveryoneSocial ).

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Porch Group Media

APRIL 22, 2021

We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. As with all marketing channels, social media is continually evolving. Social Media for Lead Generation.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Zoominfo

AUGUST 8, 2019

You likely spent days, weeks, or even months thoroughly researching the prospect in question and crafting a pitch that perfectly suits their needs. 2. Tap into your social networks. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Oktopost

FEBRUARY 21, 2022

In this piece, we’ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program. The Best Networks for Employee Advocacy. Statistics on Social Selling and Thought Leadership. Hinge Research Institute ). 2022 Employee Advocacy Benchmark Report ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. This article shows what model to apply in which case. In this case study, I show what this can look like.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

ClearVoice

JANUARY 26, 2021

The integration of social media into our lives has injected philosopher Jean Baudrillard’s notion of simulation — that consumer choices are, in actuality, illusory constructs — with bovine-strength growth hormones. The choices we seemingly make on our journey through our social network are, to put it simply, not our own.

Social Media 116

Social Media Paid Content Training Media 116