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What Is a Customer Satisfaction Survey? Importance, Types, and Tips

Salesforce Marketing Cloud

Ask them in a customer satisfaction survey. You can’t measure customer satisfaction without it. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Team alignment is a consistent priority across all GTM departments surveyed.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Image credit: Hootsuite Is it really a full-time job though?

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. The other side of the coin is customer satisfaction. This ultimately enhances customer satisfaction and loyalty in the highly competitive B2B landscape.

B2B 242
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Why Is Market Research Important for Any Product or Service Launch?

SmartBug Media

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

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2021 State of Sales Forecasting Research Finds 68 Percent of Companies Miss Their Forecast by More Than 10 Percent

InsightSquared

Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy. Automation boosts forecast satisfaction. By removing human bias and manual efforts, as well as the errors that come with, satisfaction grows to 76%.

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9 Employee Satisfaction Survey Questions That Will Reveal a Lot

Hubspot

Employee satisfaction is critical for more than just glowing Glassdoor reviews -- it can also mean all the difference for your company's long-term growth. But, while you might think you have a pulse on your employee's satisfaction, you could be wrong. In comparison, companies not on the list reported a 6% increase. Coincidence?