KoMarketing Associates

OCTOBER 5, 2021

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. However, new research suggests that there is still room for improvement in this area. Only 20% of respondents said that they were doing so, while 26% claimed that they weren’t sure.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

Marketing AI 128

Marketing AI Tools Generation Lead Ranking 128

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 114

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 114

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Seismic

APRIL 30, 2024

According to our latest research , sales executives (CSO, CRO, and VP of Sales respondents) were 34% more likely than average to report an increase in enablement investment. In our previous post, we shared highlights from Seismic’s latest report, Generation Enablement Report: The Rise of Enablement’s Influence.

Tools 40

Tools Marketing Analytics Tools Top of Funnel User-Generated Content 40

Martech

OCTOBER 5, 2023

A new, free tool from independent analyst firm Real Story Group is designed to show them just that. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. Get MarTech! In your inbox.

Peer-to-peer 112

Peer-to-peer Tools Comparison Advertising Benchmark 112

Martech

MAY 26, 2023

Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. AddThis was a popular tool for upwards of 15 million publishers. Why we care.

Tools 104

Tools Custom Publishing Paid Search Agency Marketing Management 104

Vision Edge Marketing

MARCH 26, 2024

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Mine sure is!

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 105

Social Media Advertisements Advertising Tools 105

Top Rank Marketing

NOVEMBER 24, 2023

consumers in the baby boomer demographic who say their primary use of social media is to follow influencers has increased by 22 percent, while a scant 10 percent in this demographic see themselves represented in advertising — two of numerous statistics of interest to digital marketers contained in newly-published report data.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

SalesIntel

APRIL 24, 2024

But like any journey, success depends on having the right tools. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. That’s where the right GTM tools come in.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Martech

APRIL 25, 2024

A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. This is based on a survey of more than 1,300 SMB owners and operators in North America, the U.K. ” The full report is available here. and Australia.

Resources 110

Resources SMB Sample Marketing Management 110

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Litmus

SEPTEMBER 22, 2023

If the answer is yes, read on to learn about: The stages of AI The four types of AI The various fields of AI Top AI tools used by email marketers How AI will impact email marketers What are the stages of AI? This includes: Generative AI tools (e.g. It powers some of the most popular tools used by marketers today.

Marketing AI 81

Marketing AI Email Marketing Tools Planning 81

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed. This report looks at the current tools used by GTM teams. This report looks at the current tools used by GTM teams.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

SmartBug Media

JULY 13, 2023

Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation requests. The ideal tools will cater to your unique business needs, enhance your marketing efforts, and strengthen your lead capture strategy.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Optinmonster

FEBRUARY 7, 2022

These conversion rate optimization tools can help you get the job done, simply and painlessly. OptinMonster is hands down the best tool to have if you need help in boosting your conversion rate. But how do we know that OptinMonster is the best conversion tool for your site? Need to boost your conversion rates ? OptinMonster.

Conversion Rate 91

Conversion Rate A/B testing Optimization Conversion 91

Valasys

APRIL 20, 2023

Based on this data, experts make changes to the website or landing page using different conversion rate optimization tools, such as testing different headlines, changing the placement of CTAs, simplifying the checkout process, and improving website speed and mobile responsiveness. What to look for in a CRO tool?

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

chiefmartech

APRIL 12, 2021

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker , recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. There were a couple of stats in their published report that stood out to me.

Tools 124

Tools Stats Case Studies Custom Publishing 124

Sprout Social

APRIL 29, 2024

Improves the credibility and trust of your brand According to a 2024 BrightLocal survey , 77% of consumers check at least two review sites or platforms before making a purchasing decision, and 71% of consumers would not consider using a business with an average rating below three stars. This will deepen your connection.

Work Management 87

Work Management Marketing Management Service Brand Identity 87

Martech

MAY 17, 2023

During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Maybe other tools in your stack might have added functionality, making a tool redundant.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Hubspot

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? But, we promise that none of our survey respondents were persuaded by us to say this.

Enterprise Management 66

Enterprise Management Marketing Management Tools Forecasting 66

Navigate the Channel

AUGUST 3, 2023

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. Survey after survey finds that roughly 75% of the population fears public speaking. YOU are the presentation, not your slides or props. It’s presenting that people fear.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Oktopost

JUNE 17, 2020

What part of sales do sales automation tools actually automate? According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Sales automation tools can take over the following CRM-related tasks: Logging emails and phone calls.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Enterprise Management Work Management 98

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Martech

JANUARY 23, 2024

Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Click here to take the survey Data solutions. over the coming years.

Marketing Management 101

Marketing Management Marketing Budget Budget Programs Forrester 101

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. If your end-users are not embracing a tool, it will be impossible to take full advantage of its capabilities. Get the daily newsletter digital marketers rely on.

Budget Programs 103

Budget Programs Peer-to-peer Work Management Marketing Management 103

Martech

OCTOBER 14, 2021

Great customer experiences are easier to imagine than to actually understand and deliver, however, which is why tools that help marketers analyze the customer journey — customer journey analytics (CJA) software — are finding a spot in businesses’ technology stacks. What customer journey analytics tools do. Data gathering.

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

chiefmartech

AUGUST 6, 2020

I’ve been on the trail of “no code” martech these past couple of weeks, covering event-triggered marketing automation as a no code programming paradigm and mapping a partial taxonomy of over 75 no code tools. I also ran an impromptu survey of no code usage with readers, the results of which I’m sharing here.

Marketing Automation Services 86

Marketing Automation Services Tools Long Tail Marketing Paid Search Agency 86

Hubspot

MARCH 12, 2019

This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. This will include both paid and free tools. The 13 Best Lead Generation Tools in 2019. The 13 Best Lead Generation Tools in 2019. Survey Anyplace. Popup Forms.

Lead Generation 100

Lead Generation Tools Generation Leads 100

chiefmartech

SEPTEMBER 2, 2021

My friends over at MarTech just released their 2021 Martech Replacement Survey , revealing insights into what and why companies switch from one martech application to another. 67% of the 374 marketers they surveyed, from SMBs to large enterprises, reported replacing a marketing technology application in the past year.

Aggregators 112

Aggregators Marketing Automation Services Enterprise Management Marketing Management 112

Valasys

JUNE 28, 2023

According to the company, GitHub Copilot has produced over three billion accepted lines of code, making it the most widely used AI developer tool in the world. According to its report, users accept nearly 30% of Code Copilot suggestions within the first year of use, and later discover that productivity has increased.

Tools 52

Tools Case Studies Press User-Generated Content 52

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. Ever thought of conversion rate optimization tools? Study shows that using correct targeting and testing methods and tools can boost conversion rates up to 300%. 9 Tools To Increase Your Website Conversion Rate. 9 Tools To Increase Your Website Conversion Rate.

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105