Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. Yet, over 90% of salespeople surveyed had “medium to high scores of modesty and humility.” With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. In a 2018 study based in the U.K.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Unbounce

DECEMBER 10, 2018

To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. Your visitors don’t like waiting—and their frustration has only grown since the 2015 survey linked above—so always consider load time (regardless of device) just as much as traditional design elements. during a 30-day span.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Hubspot

SEPTEMBER 23, 2020

20 Co-Marketing Stats to Know in 2020. Virtually all companies surveyed in 2018 were already active in internet marketing partnerships and affiliate programs. More than half of respondents in a 2018 partnership survey said partnerships were driving more customers and sales in that year than in 2017. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. Bad interviews get you nowhere.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

KoMarketing Associates

NOVEMBER 6, 2014

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ).

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. Click here to learn more.

Stats 71

Stats Email Marketing Trends Planning 71

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Hubspot

APRIL 1, 2020

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. In 2019, a survey found that three in five U.S.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Content4Demand

APRIL 25, 2023

New stats show pass-alongs as key to success Most marketing teams we work with at Content4Demand (C4D) are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. According to its recent 2023 Content Preferences Study , B2B buyers are starting to tune out boring and non-specific content.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is packed with shareable stats and quick-hitting insights (40%). This was another common theme for all three of the demand generation surveys cited here.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

DECEMBER 17, 2021

Two-thirds of marketers surveyed had activated a new DOOH campaign in the previous 18 months. The association shared some initial stats from the study ahead of the DPAA Summit in October. It would be one thing if this was a study of longtime billboard advertisers. What they found. Why we care. Click here to download!

Advertisements 117

Advertisements Advertising Marketing Attribution Digital Transformation 117

BenchmarkONE

OCTOBER 22, 2018

Take these stats and print them out – or turn them into a PowerPoint – or back them up with extra research – or transform them into models for a hypothetically triumphant version of your future company. percent , according to a Nucleus Research study from 2012. That’s where we come in. Why is it worth the cost?

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Outgrow

APRIL 18, 2024

According to user surveys , nearly half (45.90%) of emails are opened based on the sender’s name. In fact, as per a study, the plain text style version delivers a conversion rate of 60% among customers via email. It might feel a bit sad to see your subscriber count drop, but holding on to inactive folks can mess with your stats.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Convince & Convert

OCTOBER 29, 2015

Leads are so important to B2B marketing that research firms study them all the time. And this battle between quality and quantity unwittingly shows up in these studies. According to a recent study by Ascend2 , 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy.

Lead Ranking 167

Lead Ranking Lead Scoring B2B Marketing Planning 167

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Our survey definitions for ‘sophisticated’ and ‘mature’ set a high bar.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. You have to present new information, which could include: Examples and case studies specific to your company that support your angle. See my 199 digital marketing stats as an example.).

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Contently

AUGUST 16, 2016

According to a new survey of 140 magazine media executives in 39 countries, publishers are increasingly investing in native advertising—and they’re increasingly creating it themselves. If we take these stats as representative of the entire media landscape, this means that a majority of journalists are part-time copywriters.

Studies 60

Studies Paid Search Agency Ads Copywriting 60

chiefmartech

APRIL 12, 2021

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker , recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. There were a couple of stats in their published report that stood out to me.

Tools 124

Tools Stats Case Studies Custom Publishing 124

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . from the same month last year, according to a recent Challenger Job Cuts Report. Tech company cuts are up a whopping 86% from last year).

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

Adobe Experience Cloud Blog

OCTOBER 9, 2018

According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. As marketers, we all have our go-to reports—those that help us gain an understanding of campaign performance, answer fundamental questions, and guide our next steps. Corresponding Reports.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. Top AI Statistics 2024 1. From a $207.9 trillion by 2030.

Statistics 52

Statistics Outgrow Resource Management Stats 52

ClickZ

APRIL 18, 2020

Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Here’s what the survey discovered: 45% are closely seeing ads. Addressing the new normal.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Inbox Insight

AUGUST 30, 2020

Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Survey sample. All survey participants play a part in technology purchasing decisions for their company. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

EveryoneSocial

SEPTEMBER 28, 2021

Now, let’s get into the word-of-mouth stats you need to know. Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel. Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel. on the 5 point scale.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. Here’s a closer look into these valuable industry reports and highlights of their key takeaways.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. Tools – Suitable for case studies and how-to articles. For the second post, one of the trends can be examined in detail, with the findings of the study released as a report. Guest post by Rahul Varshneya.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Do you see this shifting?

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events. found that their post-event follow-up is lagging.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumption of long-form video content grew by 50 percent year over year, according to a 2015 report from FreeWheel.

Stats 61

Stats Video Marketing Verticals Emarketing 61

ClickZ

MAY 2, 2020

DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand. Mobile remains the best way to engage people with push notifications.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115