SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Video marketing is the fastest-growing type of marketing in digital advertising. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. 67% of all emails are opened on a mobile device (smartphones and tablets), and smartphones alone make up 50% of all opens.

Stats 79

Stats Email Marketing Trends Work Management 79

Webbiquity

JUNE 16, 2015

– Case studies (65%). The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: 1: Welcome to Marketing Stats Summer! #2: TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. High-performing websites got significantly more mobile traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

Navigate the Channel

JANUARY 4, 2023

A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. 413B is the projected global mobile marketing industry spend by 2024.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Schubert B2B

MAY 26, 2023

With more customers turning to online channels and mobile devices for purchase decisions, businesses must adopt an online presence if they want to succeed. So this could be paid advertising, content marketing, releasing videos, or even search engine optimization (SEO). What is Digital Marketing? This means more profit.

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

ClearVoice

MARCH 31, 2021

January 2021 — LinkedIn launches Marketing Labs for its advertisers. For marketing advertisers that work with B2B clients, the LinkedIn advertising platform is considered a bit of a mystery until now. March 2021 — Pinterest hosts its first global advertising summit virtually. Social media updates for Instagram.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. Studies show that. Screen Current stats suggest that on average, individuals spend. optimized for mobile can increase click rates. Life on a 6.5”

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 98

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. Seventy-three percent of B2B marketers surveyed said their video marketing is generating positive results, according to a study from ReelSEO. Mobile Becomes Video Driver.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 105

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

seo.co

FEBRUARY 3, 2022

Avoid Excessive Advertising. There’s nothing wrong with a little advertising on your site, whether that’s in the form of branded callouts or banner ads for affiliates, but there’s a point where it becomes a problem. When including advertising on your site, make sure it’s included tastefully. Optimize for Mobile.

Dwell 105

Dwell Marketing Websites Mobile Advertising Lead Scoring 105

ClickZ

APRIL 18, 2020

Mobile gaming: 21.1% One particular point of interest is that while mobile online browsing (especially with young people) has been increasing over the past several years, 39.4% One particular point of interest is that while mobile online browsing (especially with young people) has been increasing over the past several years, 39.4%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old? Some are convinced that our mobile-driven attention spans demand short, interactive content.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Unbounce

JANUARY 13, 2022

More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. For example, a jaw-dropping 2018 study showed that 29.5% Here’s how we’ll use ‘em in 2022. So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. Somewhat surprisingly, print media is twice as popular as pay-per-click (PPC) advertising. But what lies ahead?

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 60% of Google’s searches come from mobile devices. Source: Pew Research Center.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low. Learn more.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Outgrow

DECEMBER 17, 2020

According to a study , 94% of B2B content marketers changed their content marketing strategy to adapt to the changing dynamics of marketing in the post COVID world. Paid Advertisement Trends & Statistics Post COVID. Now let’s have a look at how online advertising has been affected by the Coronavirus pandemic: 8. to £2.84bn.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. The Best Employee Advocacy Statistics.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Porch Group Media

FEBRUARY 16, 2021

Disruptive Advertising ). In a 2019 study by marketers Convince & Convert , 67% of email marketers stated that their primary objective was to increase engagement, however this was also a top challenge for 50% of marketers. Design for Mobile – Always. Email Marketing Objectives. Email Marketing Tactics. Campaign Monitor ).

Email Marketing 72

Email Marketing Optimization Marketing & Strategy Marketing Strategy 72

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. Zero in on zero click mobile searches.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Hubspot

JULY 22, 2016

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.). 11 Ad Blocking Stats You Need to Know. Image Credit: PageFair.

Stats 28

Stats Paid Search Agency Ads Mobile Advertising 28

Marketing Insider Group

OCTOBER 30, 2014

The only reason spending on banner advertising is not dying faster is because marketers are shifting money from traditional marketing (print, radio, TV) to digital formats. Eye-tracking studies show that everyone ignores them so even for branding and awareness, this tactic is hard to justify. Comscore ). ComScore ). GoldSpot Media ).

Banner Ads 100

Banner Ads Banners Ads Mobile Advertising 100

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. That’s a pretty impressive stat!” Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years. “There’s no doubt that online video marketing is on the rise. ” How about this one?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

EveryoneSocial

OCTOBER 29, 2018

Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. But before we dive in, let’s first get some fascinating general social media stats. Almost 80% of time spent on social media platforms happens on mobile. Statista ). Statusbrew ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Sprout Social

APRIL 22, 2019

While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. A study by Locowise found that video content managed to reach 13.4% The study found that videos engaged 5.49% of the audience reached while the engagement rate for photos was 4.67%. Source: Locowise.

Facebook 104

Facebook Practices Video Marketing Ads 104

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Bannerflow

NOVEMBER 29, 2018

But with the right tools and an effective strategy, travel brands can reduce their own abandonment rates and gain a greater return on investment (ROI) for their advertising. The stats do not inspire confidence when compared to other industries either. What is it about their websites, advertising, and branding that fails to turn heads?

Brand Identity 56

Brand Identity Branding Mobile Advertising Display 56

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Advertisers Should Act More Like Newsrooms – Baba Shetty and Jerry Wind, HBR.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120