Marketing Insider Group

JULY 10, 2023

Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. Simply put, decision intelligence is a system that processes your available data and gives you recommendations for a course of action. Another example is inventory management software.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: TrustRadius).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing.

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

Seismic

NOVEMBER 21, 2023

Great sellers aren’t born; they’re made — and they’re made with the help of sales coaching. For more than 12 years, we’ve had a front-row seat to what great sales coaching can do for sellers, sales culture, and the bottom line. So, decide which outcomes you’re after, and work backward. Maybe stronger win rates?

Tips 59

Tips Peer-to-peer Work Management Training 59

LeanData

FEBRUARY 4, 2022

Studies repeatedly show the majority of buyers are now deep into the Consideration phase of their buying journeys before they ever engage with a seller. It’s your time to first contact, and it’s helpful to think of speed to lead in terms of the following equation: Lead Response Time = Lead Processing Time + Representative Response Time.

Stats 98

Stats Sales Qualified Leads Marketing Analytics Tools Leads 98

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Vision6

APRIL 30, 2024

Constant Contact partnered with Ascend2 to survey over 1,300 SMBs across ANZ, Canada, the UK and the US for the study, which examined sales and marketing insights of decision-makers at Director level and above at companies with under 250 employees. All stats are representative of their associated demographics.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

SmartBug Media

AUGUST 14, 2020

Here are five account-based tactics for generating more cross-selling opportunities. Build Out Sales Enablement Assets. Sales reps are short on time. Email signature marketing is another hot tactic. Every ABM campaign doesn’t have to include only your marketing and sales departments. Start with Segmentation.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. This is due to the nonsensical misconception that content marketing is just a top-funnel marketing activity. As the stats above show, content plays a huge role in the sales process.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Studies 181

Sword and the Script | B2B

MARCH 26, 2024

Finally, a whopping 90% of “decision-makers and C-suite executives say they are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership.” Comment: This finding has shown up in the study in prior years as well.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Smashmouth Marketing

JULY 24, 2019

We just don't have the time to waste managing anything but.". In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Seismic

SEPTEMBER 7, 2023

With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Picture your content chaos, solved At this point, we’ve established that sales enablement is an efficient, scalable way to control content chaos. There’s a better way with content management software.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged. The result?

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Smashmouth Marketing

JULY 24, 2019

We just don't have the time to waste managing anything but.". In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. You need high engagement to retain an audience, and that’s where middle-of-the-funnel (MOFU) content comes in.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Looks like you’re ready to make a sales call. The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.”

Top of Funnel 69

Top of Funnel Work Management Marketing Management Lead Scoring 69

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Powerful stats will jump off the page and support the story you’re telling.

Case Studies 100

Case Studies Case Study Studies Stats 100

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. On a high level, sales battlecards should: Be easy to skim on the fly during conversations with prospects. How to Make a Sales Battlecard.

Template 103

Template Case Studies Case Study Stats 103

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. A world where roles are clearly defined and prospects enjoy a smooth traversal through the funnel. How many times have you heard sales reps complain about a lack of quality leads?

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

Seismic

AUGUST 25, 2019

.” – Peter Drucker, father of modern management theory. ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. If you can improve sales productivity, then why wouldn’t you?

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

SnapApp

JANUARY 24, 2019

Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. So, how can your brand break through the noise and bring in those quality leads that sales wants? Let’s get started. source ].

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

KEO Marketing

JUNE 28, 2016

The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. This is known as sales funnel analysis. Traffic Sourcing & Engagement Statistics from Content.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

Hubspot

FEBRUARY 3, 2020

This will help you better scale your strategies to fit Gen Z, rather than completely reshaping your tactics in costly ways. To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

PathFactory

MARCH 21, 2024

This isn’t a new stat, but it reminds us that buyers are in control. In fact, 83% of the time, they’ll initiate contact rather than react to any sales outreach. Moving away from MQL-centric models is necessary to align marketing, sales and technology to all point in the right direction.

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Remember, B2B buyers may have to communicate with up to 20 other stakeholders, which means this can be a long process. One of the most effective ways to do that?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Outreach

JULY 15, 2021

A well-executed sales call can make or break your chance to close a lucrative deal. Sales calls can be challenging for new and veteran reps alike. Here at Outreach , we know how easy it is to get lost in the wealth of advice about the best sales techniques. Iterate and Improve Your Sales Techniques.

Tips 98

Tips Cold Calling Case Studies Outreach 98

EveryoneSocial

OCTOBER 29, 2018

Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. As you may know, a social selling strategy and process is key for sales teams and beyond.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. In a 2018 study based in the U.K.

Marketing AI 100

Marketing AI Stats Enterprise Management Emarketing 100

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. Readers want to hear about your own experiences or case studies in your blog posts. Affiliate sales support independent publishing. Be sure to check any and all stats associated with any content you may use from these tools.

Marketing AI 313

Marketing AI Curation Content SERP 313

Hubspot

SEPTEMBER 23, 2020

This tactic is known as co-marketing. Like any good marketer considering a new tactic, you’ll want to know that co-marketing can be effective before devoting resources to it. 20 Co-Marketing Stats to Know in 2020. Partnership and Co-Marketing Tactics. The State of Co-Marketing in 2020. PartnerPath, 2019 ). Aarki, 2020 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

LeanData

NOVEMBER 4, 2020

So, you want to improve how you manage your Marketing and Sales data. Maybe you’ve read some eye-opening stats about the harmful effects of poor data. Or, deep down, maybe you know that a strong data management strategy is the cornerstone of modern marketing and selling. . LeadJen Inc.

Work Management 72

Work Management Marketing Management B2B Marketing Tips 72

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Defining ‘business processes’.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

PureB2B

APRIL 4, 2022

As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. In an ever-changing B2B selling environment, it can often feel like there are never enough sales leads. In this article, we’ll cover five key tactics you can use to help improve the quality of the leads you produce. Use Intent Data.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game? Tactical Considerations for Trends Worth Adopting.

Trends 167

Trends Personalization Marketing AI SWOT 167

Belkins

AUGUST 17, 2020

“It’s the process of taking a call with a prospect and convincing them to book a meeting…is it not?” “Wait, isn’t that what sales reps do? ” B2B sales are quite complicated. The Appointment-Setting Process. What is a B2B appointment setting? ” Incorrect.

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Qualified Leads Cold Calling Top of Funnel 97