Webbiquity

AUGUST 30, 2023

Image credit: vectorjuice on Freepik Customer lifecycle management plays a large role in establishing and maintaining a powerful brand. This post outlines the stages of the customer lifecycle and the best strategies for how to manage each stage. What is the customer lifecycle?

Ideal Customer Profiles 257

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 257

Marketing Insider Group

OCTOBER 28, 2020

And we’re starting with Master Data Management – one of those technologies that is deeply technical, somewhat hard to explain to the average person, but critically important to the efficient running of various kinds of businesses. Identified top companies based on Forrester’s research and other studies. Methodology.

Enterprise Management 343

Enterprise Management Digital Asset Management Work Management Marketing Management 343

Marketing Insider Group

JULY 10, 2023

Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. Simply put, decision intelligence is a system that processes your available data and gives you recommendations for a course of action. Another example is inventory management software.

Budget Programs 300

Budget Programs Marketing Automation Services CMS Development Marketing Budget 300

Contently

MARCH 30, 2022

Sales teams face intense pressure to appeal to today’s info-hungry buyers. Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers. Sales battlecards provide that essential information efficiently, helping sales reps close more deals.

Top of Funnel 192

Top of Funnel Content Marketing Funnels Marketing Prospects 192

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. This is due to the nonsensical misconception that content marketing is just a top-funnel marketing activity. As the stats above show, content plays a huge role in the sales process.

Top of Funnel 198

Top of Funnel ROI Content Marketing Case Study 198

KoMarketing Associates

DECEMBER 10, 2019

According to a recent study , only 46% of B2B content marketers used Instagram in the last 12 months. I’ve been talking to quite a few social media managers lately, and the word on the street is engagement with photo posts is falling off. Everybody’s just going to the Stories,” one freelance social media manager told me.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. There are many free lead generation tactics out there, but few will help you maximize your ROI. According to a study by Hubspot, companies that publish 16 or more blog posts per month generate 4.5

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. Marketing flies the plane and sales serves the coffee, perhaps? They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Who knows digital best?

B2B Marketing 133

B2B Marketing Trends Top of Funnel B2B 133

Marketing Insider Group

SEPTEMBER 7, 2021

Groove, which sells customer service software for small businesses, manages to cover not-so-exciting topics in an engaging way. But he’s also not afraid to crack a joke and manages to keep his blog relatable. As long as you’re genuine and able to support your opinion, it will be a winning tactic. Knowledge bases? Kinda boring.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Webbiquity

JANUARY 5, 2017

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. ” That’s what you’re aiming for.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

KoMarketing Associates

APRIL 29, 2020

Per a survey from PathFactor , “92% of marketing leaders report that content plays an important part in their decision-making process.”. So we’ve reviewed several recent studies in order to show you what B2B buyers say they want from content, and what they’re currently getting from it. Fortunately, this isn’t all that hard to do.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

Marketing Insider Group

JUNE 30, 2020

Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing.

Social Media 242

Social Media Top of Funnel Media Marketing Automation Services 242

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. You need high engagement to retain an audience, and that’s where middle-of-the-funnel (MOFU) content comes in.

Top of Funnel 161

Top of Funnel Video Marketing Generation Marketing Qualified Leads 161

Single Grain

JANUARY 27, 2020

Studies have shown that 70% of customers who see retargeted ads are more likely to convert and that retargeting can help increase ad engagement by up to 400%. With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your site to complete what they started.”

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Stats Campaigns Tips Advertising Funnels 140

Contently

JULY 15, 2019

In theory, any piece of content can work as sales enablement. If a top-funnel blog post can assist some prospect, then a seller should pass it along. However, when it’s time to make a sale, certain content types hold more weight. As you progress down the funnel, that content becomes technical and highly specific.

Top of Funnel 141

Top of Funnel Case Studies Effectiveness Case Study 141

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. What is their place in the sales journey? According to studies, personalized email messages have a much higher click-through rate (14%) and an increased conversion rate (10%).

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Is it when you make a certain number of sales? If you’ve been in business for over ten years, you may want to focus on metrics like revenue and sales-qualified leads (SQLs). Engagement?

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Studies show that 72% of consumers who do a local search follow it up with a visit to the store within five miles. Guest post by Josh Wardini. Social Media.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. Readers want to hear about your own experiences or case studies in your blog posts. Affiliate sales support independent publishing. Be sure to check any and all stats associated with any content you may use from these tools.

Marketing AI 326

Marketing AI Curation Content SERP 326

Hubspot

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Stats 90

Stats Enterprise Management Work Management Marketing Management 90

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Remember, B2B buyers may have to communicate with up to 20 other stakeholders, which means this can be a long process. One of the most effective ways to do that?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: TrustRadius).

Stats 107

Stats Work Management B2B Marketing Marketing Management 107

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. This enables more targeted nurturing with email and faster handover to the sales team. Tools – Suitable for case studies and how-to articles.

Email Marketing 222

Email Marketing Sales Qualified Leads Lead Ranking Lead Scoring 222

Zoominfo

MARCH 21, 2018

In fact, customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers ( source ). But, with a few tweaks to your content, case studies can offer significant value to your blog. Instead, experiment with different formats.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

KoMarketing Associates

APRIL 7, 2021

Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. While the two tactics share a lot of similarities, they are not the same thing. Is packed with shareable stats and quick-hitting insights (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmartBug Media

AUGUST 14, 2020

Here are five account-based tactics for generating more cross-selling opportunities. Build Out Sales Enablement Assets. Sales reps are short on time. Email signature marketing is another hot tactic. Every ABM campaign doesn’t have to include only your marketing and sales departments. Start with Segmentation.

Cross-Selling 104

Cross-Selling Sales Management Account Based Marketing ABM 104

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SendX

JUNE 4, 2020

At a time when Business Continuity is threatened, remote working brings a whole new set of challenges, especially when it comes to delivering quality and managing productivity. It would be naïve to presume that remote working can be managed well enough through just emails, manually maintained trackers, and ad hoc phone calls.

Work Management 195

Work Management Enterprise Management Tools Paid Content 195

The Point

APRIL 19, 2017

Is it aligned with where your audience is in the purchase process? Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ClickDimensions

MARCH 2, 2021

Studies have shown that an estimated 65 percent of the population are visual learners. Stats like that help us to understand why visual communications have soared in popularity in recent years, as marketers look to effectively educate customers about their brands. One of the biggest beneficiaries is sales.

Tactics 106

Tactics Deliverability Marketing Automation Services Marketing Management 106

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 99

Ideal Customer Profiles Top of Funnel Product Lead Ranking 99

Marketing Insider Group

SEPTEMBER 16, 2019

At the recent Content Marketing World 2019 conference in Cleveland , research became the primary focus of a panel discussion moderated by Morgan Molnar, Senior Manager of Product Marketing at SurveyMonkey. And no, companies don’t necessarily need to have years of academic study and scientific research skills behind their survey efforts.

Relevance 241

Relevance Research Opinions Content 241

LeanData

FEBRUARY 4, 2022

Studies repeatedly show the majority of buyers are now deep into the Consideration phase of their buying journeys before they ever engage with a seller. It’s your time to first contact, and it’s helpful to think of speed to lead in terms of the following equation: Lead Response Time = Lead Processing Time + Representative Response Time.

Stats 98

Stats Sales Qualified Leads Marketing Analytics Tools Marketing Qualified Leads 98