Liveintent

NOVEMBER 16, 2022

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. Of course, this Gartner report is available to Gartner subscribers behind their paywall, but the report aligns with industry trends.

Gartner 62

Gartner Vendors Sample Opinions 62

Bionic

JANUARY 7, 2024

The most notable is ChatGPT , which by many reports is the fastest adopted technology of all time. If you don’t yet have access to Bionic but want to play with some data, use this Media Plan Data Sample file for the next step. Download Media Plan Data Sample 2. Please summarize the information above for a report to my client.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Martech

JULY 15, 2021

Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Early in my career as an industry analyst, I noticed that some of the best web content and experience management (WCM) solutions came from lesser-known vendors. The myth of large-vendor stability. Yet, IBM was not alone.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Vendors 133

DiscoverOrg

MARCH 8, 2017

Vendors vow you’ll have direct access to hundreds of buyers (if not thousands) for cheap. If you’re being sold 1,000 contacts, you might be given a 50 contact sample list of potential contacts to get a taste of product. High Spam Reports – Spam is an altogether different challenge. Are they considering other vendors?

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

Zoominfo

MAY 20, 2018

If you don’t have the resources to hire an outside vendor, you can, of course, conduct the interviews in-house. If you use a third-party vendor to conduct your win/loss analysis interviews, they will likely prepare their own list of generic questions. Step 2: Develop your win/loss analysis questions. Was it a good fit from the start?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Martech

DECEMBER 4, 2023

You need to press your CDP vendor for a better solution. Very soon afterward, customers reported the phone would lose its network connection when held in the left hand. When you’re dealing with numbers and averages, you’re likely to assume the 3% you’re losing is a representative sample of the whole. Here are two examples.

Work Management 123

Work Management Marketing Management Marketing & Strategy Marketing Strategy 123

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Martech

MARCH 7, 2022

Does the vendor seem to understand our business and our marketing needs? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Can I pick up the phone to report problems? Click here to download! Integrations.

Digital Asset Management 97

Digital Asset Management Work Management Marketing Automation Services Marketing Management 97

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Vidyard

FEBRUARY 23, 2022

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? And 40% of respondents report that most of their customers have transitioned to a remote work model. for the overall sample?is The first part of the study was released in January 2022. to conduct an online survey of?503

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Zoominfo

JUNE 19, 2020

In a small sampling that tracked job title growth over several years, the number of new privacy executives from 2016 to 2018 rose 57% before plateauing and dropping 4% from 2018 to 2019. Figure 3 : New privacy executive job titles rose 57% from 2016 to 2018, according to a sampling. That rise mirrors the build-up for GDPR’s rollout.

Privacy 162

Privacy Zoominfo Press Sample 162

Hinge Marketing

NOVEMBER 30, 2021

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. .

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Zoominfo

JUNE 19, 2020

In a small sampling that tracked job title growth over several years, the number of new privacy executives from 2016 to 2018 rose 57% before plateauing and dropping 4% from 2018 to 2019. Figure 3 : New privacy executive job titles rose 57% from 2016 to 2018, according to sampling. That rise mirrors the build-up for GDPR’s rollout.

Privacy 147

Privacy Zoominfo Press Sample 147

Biznology

APRIL 6, 2016

Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. vendors today. . Overall accuracy by vendor ranged from 92.9% It’s pretty bad,” they’ll say. It’s a mess.”

PointClear 80

PointClear Work Management Marketing Management List Brokers 80

Customer Experience Matrix

AUGUST 6, 2014

But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. And even the general comments they gather are somewhat useful as indicators of what a (highly biased) sample of users think.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Heinz Marketing

OCTOBER 28, 2022

Sample experiential strengths are: Onboarding. Barrier #3 – Prospect already has a vendor/supplier. e-news subscription, content library access, custom audit review, or report) before highlighting that they have done their due diligence when they got their current vendor/supplier/partner, but things have changed.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Vidyard

FEBRUARY 23, 2022

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? And 40% of respondents report that most of their customers have transitioned to a remote work model. for the overall sample?is The first part of the study was released in January 2022. to conduct an online survey of?503

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

DiscoverOrg

JANUARY 2, 2019

The IBM Marketing Trends Report calls it “the hottest new role” in marketing : Director of Marketing Data. See what DiscoverOrg’s Intent Data looks like – get a free sample today ! We think 2019 is the year Intent Data moves into the sales and marketing stack, and the skills will follow. Get up to speed on Intent data.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Webbiquity

MAY 31, 2016

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. 6) Wunderlist.

Tools 100

Tools Best Practices Enterprise Management PR 100

Convert

MARCH 10, 2022

Many A/B testing vendors are gearing up for when cookies will no longer be allowed and their customers, the marketers, have got questions. The sampling issue. They can save on those resources with sampling – reports will load faster and they’ll spend less on infrastructure. Jonny Longden, JourneyFurther.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. If I were an email vendor, I''d think about that one.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

TrustRadius Marketing

JANUARY 15, 2020

The software you use to power your email strategy makes all the difference— not only in what kinds of communication, personalization, and reporting you can set up, but also how easily you can do it. The templates in this post will give you a head start on formulating your requirements and your questions for vendors. How an RFI helps.

RFI 52

RFI Marketing Automation Services Template Work Management 52

Webbiquity

JULY 12, 2016

Pricing: contact vendor. Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. Showcase reviews: SnapApp. 2) HubSpot. ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JANUARY 5, 2016

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. I sampled leading marketing automation vendors for different sized companies. But they also differ in other ways.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Zoominfo

OCTOBER 15, 2020

After evaluating several alternatives and testing countless data samples, we met Clickagy and its visionary founder Harry Maugans. Additional risks and uncertainties are detailed under “Risk Factors” and elsewhere in the reports ZoomInfo files with the SEC, including its registration statements and Form 10-Q.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

MARCH 16, 2017

Making the most out of this feedback, by creating a report, is crucial to improving future sales processes. Steps To Conduct A Win/Loss Analysis Report When organizing win/loss analysis reports, it’s important to give flexibility to customers. The simplest way to find out how you won over or lost a customer is to ask them.

Analysis 100

Analysis Work Management Marketing Management Sample 100

Rev

JUNE 21, 2023

Sales prospecting can be particularly challenging, as it involves navigating complex buying processes and competing with other vendors for the attention of busy decision makers. According to a Crunchbase report , the best sales reps spend around 6 hours a week researching their prospects. However, it can also be time consuming.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Zoominfo

MAY 3, 2018

The vendor you choose will determine the quality of your database append. For an in-depth guide to selecting a data vendor, check out Try Before You Buy: Data Sampling Strategies. Wider marketing reach. It’s important to keep in mind—not all appends are created equal. Choose wisely. Database Cleanse.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

chiefmartech

SEPTEMBER 20, 2022

These are just a representative sample — and worth noting that many vendors in the space span multiple categories. P.S. Canalys, Partnership Leaders, and HubSpot are currently conducting a study of partner ops for a report we’ll publish later this year. Collectively, they had estimated combined revenues of $3.9

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. Of course, every vendor argues it does this better than anyone else. The company currently has more than 50 clients, mostly large B2B technology vendors.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

ViewPoint

DECEMBER 17, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Customer Experience Matrix

NOVEMBER 15, 2013

This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. Revenue can be used in campaign Return on Investment reports. according to Manta. This is barely scratching the surface.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Bionic

FEBRUARY 23, 2023

Some examples of media plan identifiers are: Placement ID Campaign ID Advertiser ID Vendor ID Program ID Product ID Channel ID Creative ID Identifiers are ideally integers or short codes (e.g., When reporting, you can always look up the name and other information using the identifier. It’s a bad idea to use text strings (e.g.,

Marketing AI 84

Marketing AI Media Plans Training Planning 84