Remove report satisfaction survey
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Team alignment is a consistent priority across all GTM departments surveyed.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. The other side of the coin is customer satisfaction. This ultimately enhances customer satisfaction and loyalty in the highly competitive B2B landscape.

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Customer-Centric Growth: Unlock 7 Success Factors

Vision Edge Marketing

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.” Use the feedback to ensure customer-centric decision-making.

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2021 State of Sales Forecasting Research Finds 68 Percent of Companies Miss Their Forecast by More Than 10 Percent

InsightSquared

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared. Automation boosts forecast satisfaction.

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60% of Marketers Only ‘Somewhat Successful’ at Data Unification and Management

KoMarketing Associates

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives. Finding Satisfaction with Marketing Data.

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Google lets advertisers opt out of Search Partner Network amid Adalytics claims

Martech

This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. Adalytics claims.

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