SmartBug Media

MAY 10, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. This feature is integrated with platforms like Shopify and BigCommerce, and it allows businesses to set inventory alerts either by product or variant, such as a specific color of a T-shirt.

Product 59

Product Urgency Marketing Ideal Customer Profiles Marketing Management 59

InsightSquared

APRIL 12, 2018

However marketers are largely dissatisfied with the reporting their MAPs offer. Most recently I was head of product management at a MAP startup in Boston. Like my competitors, I too struggled with building effective reporting for marketers. Reporting is not a core competence. Shiny features sell.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

KoMarketing Associates

NOVEMBER 8, 2017

Executive marketers are already seeing the benefits of utilizing analytics, and new research shows that CMOs intend to invest more in data in the coming years. At the moment, marketing leaders appear to be struggling with the analytics tools they have at their disposal. More than two-thirds (68.4 More than two-thirds (68.4

Marketing Report 120

Marketing Report Analytics CMO Custom Publishing 120

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. This article shares some recommendations to consider when launching a new product feature, according to psychology.

Features 156

Features Product Tips Work Management 156

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs.

Digital Transformation 274

Digital Transformation Work Management Terms and Conditions Marketing Management 274

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Customer Experience Matrix

AUGUST 5, 2014

The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. That gives an interesting view of where vendors are improving their products. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. . Channel Analytics.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Navigate the Channel

AUGUST 3, 2023

In previous posts, we’ve talked about basic email analytics , as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution. Do you know how many phone calls your marketing is really driving?

Marketing Analytics Tools 65

Marketing Analytics Tools Product Ad Building Paid Search Agency 65

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. According to the report, “6sense shines in uncovering in-market signals.

Analytics 48

Analytics Forrester Marketing Management B2B 48

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. Like UGA, it provides an incredible range of reports.

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Navigate the Channel

JULY 18, 2023

A recent DMA report found that people are increasingly selective about which brands they choose to connect with, even though they are happy to engage with brands they trust. The report revealed several interesting findings: Subscription Preferences 61% of respondents subscribe to e-mails from 10 or fewer brands.

Product 65

Product Ad Building CTR Allocation 65

InsightSquared

SEPTEMBER 21, 2020

I’m James Davison, Chief Product Officer here at InsightSquared taking you behind the scenes of our Revenue Intelligence Platform launch. . Product launches are HARD. As a product lead, it’s a double whammy. And traditional reporting and analytics solutions can’t either. . Reporting isn’t enough.

Product 156

Product Marketing Automation Services Work Management Top of Funnel 156

Litmus

OCTOBER 15, 2019

Introducing: Aggregated Reporting in Litmus Email Analytics. Identify top-performing email campaigns with our new aggregated reporting view. Aggregated reporting in Litmus Email Analytics makes it easier than ever to get insights to help optimize future email campaigns. Get started with aggregated reporting today.

Aggregators 45

Aggregators Analytics Email Campaigns Trigger Marketing 45

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Method and Metric

SEPTEMBER 17, 2021

When you set up an ecommerce website, you’ll want to manage and monitor your site and product activity.

eCommerce 52

eCommerce Analytics Google Conversion Rate 52

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media 102

Social Media Work Management Marketing Management Organization 102

SmartBug Media

SEPTEMBER 15, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

SmartBug Media

MARCH 2, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog explores the latest product updates and how they can benefit your business. With smarter reporting tools, you can see a real return from your marketing efforts!

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Where: At the top of the Standard Reporting interface, you’ll find a button for “Advanced Segments.”

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

Vision Edge Marketing

MAY 7, 2024

The report mentioned that while many companies have been reengineering, supply chain disruptions will persist and the costs for raw materials will remain inflated throughout the year; and that many businesses will continue to find themselves hard-pressed for human capital. As we produce this episode of What’s Your Edge?,

Work Management 176

Work Management Marketing Management Customer Satisfaction Planning 176

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process.

Intent Data 326

Intent Data Marketing AI Intent Lead Ranking 326

Conductor

JANUARY 6, 2022

And, 57% of B2B marketers reported SEO generates more leads than any other marketing initiative. For a majority of marketing leaders, the top SEO priorities for 2022 are building more effective collaboration between SEOs and other team members and driving team productivity with faster time to implementation.

Product 98

Product Enterprise Management Template Keywords 98

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. What are Product Listing Ads?

Ads 115

Ads Optimization Product Mobile Advertising 115

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Delivra

AUGUST 30, 2021

Product News September 2021. Saving time with Analytics . Recreating your filter criteria to generate that perfect report can be time consuming – let’s face it, there are better ways to use your time. You can even choose a default report to display when you access the page. . August 2021 Product News .

Product 52

Product SMS API Privacy 52

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. . Let’s check out.

Outgrow 52

Outgrow Features Product Lead Ranking 52

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 132

Social Media Product Media Work Management 132

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.”

Merchandising 113

Merchandising Marketing Analytics Tools Conversion Lead Ranking 113

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. AI makes an impact.

Marketing Analytics Tools 144

Marketing Analytics Tools Marketing AI Lead Ranking Research 144

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. First, that CPG companies create some truly strange products, and they hit the shelves month after month.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129