ViewPoint

AUGUST 28, 2013

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Twitter: @stein_nick. Turnover of Account Executives Can Cripple Companies.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

markempa

MAY 30, 2017

From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Mathew Sweezey: So I am @msweezey on Twitter. Horrible metric.

Linkedin 297

Linkedin Research Studies B2B 297

LeadSloth

MARCH 8, 2010

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot. is all about. Be Creative With Alerts.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Then, apply “Survivor” rules.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Webbiquity

MARCH 12, 2019

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. Engage, Inc.

Burn Rate 200

Burn Rate eCommerce Salesforce.com Click Rate 200

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. Clients can have Vocus add new topics, a process that takes a couple of weeks to allow testing and fine-tuning of the selection mechanism.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

xiQ

SEPTEMBER 19, 2016

GE-spinoff Genpact ( NYSE : G ), a global leader in digitally powered business process management and services and architect of the Lean Digital enterprise, uses xiQ’s Marketing Intelligence Platform, with IBM Watson. Follow xiQ on Linkedin and Twitter. The xiQ app can be downloaded free for iOS devices.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Customer Experience Matrix

NOVEMBER 4, 2010

These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. This makes it roughly equivalent to other products.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). Another new product is Eloqua Discover for Salesforce.com. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

markempa

APRIL 13, 2015

What can you to do optimize your lead distribution process for higher conversion? The logistics for the lead distribution process are established with each sales representative and, in general, completed by email within 24 hours of the generation of the lead. Develop a centralized process to track lead follow-up by Sales.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

xiQ

SEPTEMBER 19, 2016

GE-spinoff Genpact ( NYSE : G ), a global leader in digitally powered business process management and services and architect of the Lean Digital enterprise, uses xiQ’s Marketing Intelligence Platform, with IBM Watson. Follow xiQ on Linkedin and Twitter. The xiQ app can be downloaded free for iOS devices.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Customer Experience Matrix

NOVEMBER 4, 2014

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Digital B2B Marketing

APRIL 2, 2013

The buying process may take 12 to 18 months. In most B2B organizations, Salesforce.com or a similar solution is the system of record. No one makes a million dollar decision based on one white paper, one email or one Google search. 20 different people may be involved in the decision. Maybe (hopefully) I’m wrong.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. These rules can insert a predefined subflow, such as the review and revision process, which itself is shared across multiple projects. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 30, 2009

So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Smashmouth Marketing

MARCH 19, 2009

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. combines customer focused processes with Web 2.0 combines customer focused processes with Web 2.0 sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 damphoux : Tom Barrieau of IDC admitted he has twitter envy.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 6, 2009

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. combines customer focused processes with Web 2.0 combines customer focused processes with Web 2.0 karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet. annekeseley : " sales 2.0 is not the answer.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

ViewPoint

MAY 30, 2012

Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. Look for Greater Process Integration and Alignment in 2012. DemandGen Report on Twitter: @DG_Report. Stay Tuned.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Capstone Insights

MARCH 13, 2018

And before you read this post, if you haven’t read “ Don’t Use Leads (Only Use Contacts) in Your CRM ” and “ Challenges in Not Using Leads in Your CRM: Data and Process ,” read them first. This review process will be enabled by a new account creation report which outlines the new accounts recently created (e.g. That’s a mistake.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Marketing Insider Group

MARCH 3, 2011

With our longer sales cycles and larger buying teams, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process. And much of our content is developed specifically for sales teams to use in the customer buying process. Centralizing Content.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Twitter creates Twitter Lists. Salesforce.com announces Chatter, social computing for enterprise companies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. I would go one step further than the speakers suggested: I would add a field in Salesforce capturing the Twitter ID of each of your sales reps.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Adobe Experience Cloud Blog

APRIL 7, 2011

Their company shows clients how to improve their sales efficiency and customer experience processes. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system. This book emphasizes the need to focus on the needs of the customer.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

Adobe Experience Cloud Blog

AUGUST 30, 2011

On Twitter, 25 percent of users will follow a specific brand, and 67 percent of those followers will purchase from that brand (Source: DigitalSurgeons). Probably not surprisingly, this year’s Dreamforce is built on the theme of the “social enterprise,” a term coined by salesforce.com to reflect this growing trend. 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Adobe Experience Cloud Blog

MARCH 8, 2010

They both brought great insight, sharing how people, process and technology all need to work together to achieve success. Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration".

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

LeadSloth

JULY 12, 2010

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles. Conclusion.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

MAY 23, 2012

Lori defines L2RM as a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales close. Process rigor: Balance process rigor with flexible creativity. Advice: crawl, walk, run, identify the sub process, define set metrics. Inspiring words!

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Content Standard

MAY 14, 2015

At Skyword, we started with a standard version of the demand waterfall and, after much debate, adapted it to fit our process. For example, a lead might be sourced from a form on your main website, a Twitter lead card, or a dedicated landing page for a webinar. Track lead source.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

NuSpark Consulting

JULY 17, 2010

Most systems integrate well with SalesForce.com, but also others. When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. Those leads may also be routed to specific salespeople.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100