Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? Lynette heads up the ClaimWizard digital marketing products and team.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social media was never free. Social is a powerful PR and marketing tool. Social metrics are available and accessible.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

ClearVoice

FEBRUARY 19, 2021

If you spend any time in marketing or PR groups, it’s been impossible to avoid curiosity and chatter about a new app called Clubhouse. Third, are you more of a believer in open or closed social networks? A lot of YouTube SME hosts are also experimenting with Clubhouse since collaboration happens fluidly and instantaneously.

SME 80

SME Social Media Cross-Selling Work Management 80

TrustRadius Marketing

APRIL 13, 2022

We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. 15 is a beginner pay rate.

Paid Content 52

Paid Content Social Media Pricing Price 52

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business.

Google 80

Google Youtube Blogger Domain 80

Convince & Convert

MARCH 6, 2015

You can pull numbers from not just your site, but also from social networks, designated landing pages, emails, and downloads. It shows rankings and keywords for local searches, YouTube videos, and the like. You need at least one other analytics tool for perspective. Track Your Keywords. This is where RankTrackr comes into play.

SEO 167

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 167

Hubspot

JUNE 2, 2013

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

OCTOBER 30, 2012

What online reputation management does is makes sure that the most accurate, positive, reflection of you, your brand, your products, and your services come up when your prospective clients search for you. Are you surrounded by all of your competitors? Are there negative reviews or complaints?

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Webbiquity

FEBRUARY 14, 2010

Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Use your name in the title of the video (e.g.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

SEPTEMBER 22, 2012

There is no such thing as a “boring product” or service only bored employees. The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. Be Passionate. Present Alternatives.

Work Management 100

Work Management Marketing Management Social Media PR 100

Webbiquity

SEPTEMBER 24, 2012

There is no such thing as a “boring product” or service only bored employees. The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. Be Passionate. Present Alternatives.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. That's what I mean when I say uni-directional social media. It’s no contest. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Biznology

FEBRUARY 26, 2013

That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” You’re insecure that your elaborate PR house of cards could be easily brought down by the smallest peep by someone who isn’t part of your approved-and-vetted communications team (i.e.,

Case Studies 80

Case Studies Case Study Studies Ethics 80

Webbiquity

OCTOBER 4, 2022

There could be so many possible answers to this question, within at least four broad areas: Product: lack of features, quality issues, competitive moves, difficulty of use, etc. Organic social media: Traffic to your site from links in your social media profiles and posts on LinkedIn, Twitter, Facebook, Pinterest, and other social networks.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Contify

NOVEMBER 18, 2018

I get most of the news from my social networks. Google Alerts didn’t include important updates from the companies’ own website and their social handles — missing updates such as new product features, awards received, sales deals, business expansion and more. To confirm, I decided to ask around. Let’s find out.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. It has been blowing up the charts since it’s debut and you [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

SEPTEMBER 28, 2012

million views on YouTube. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. Just as the movie came out and was gaining popularity and media attention, they launched this video that just happened to align perfectly with their product. Hunter PR Says Stuff PR People Say.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. By not participating in social media, you embolden your critics while ignoring your fans.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Salespeople rarely go door-to-door anymore, selling tangible products you can test out in the living room. . You must know your product inside out and present your prospect with a pitch that demonstrates clearly how your software can solve their business problem.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is hard False. It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

MARCH 28, 2011

Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. 50% of LinkedIn users are business decision makers. •

Social Media 100

Social Media Vendors Media B2B 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Let me end this post with a humorous video that I found on YouTube. The use of buzzwords or clichés in B2B marketing content is not a new trend.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02 through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Webbiquity

MAY 10, 2011

Publishing has historically relied on advertising, or sponsorships, to pay for content production. Social media is a great way to make more in-real-life contacts. Offer a free trial of your product (if practical). Link to product information from within your blog posts. Get more from your presentations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service? link] Jim Weldon 6 Required Competencies for Social Organizations: Now, marketing is the center of American business.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. A new product launch. A write up on a blog.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Contify

JANUARY 16, 2018

I get most of the news from my social networks. Google Alerts didn’t include important updates from the companies’ own website and their social handles?—?missing missing updates such as new product features, awards received, sales deals, business expansion and more. To confirm, I decided to ask around. Let’s find out.

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

MARCH 1, 2018

If you enter the term “ecommerce seo” into YouTube, the following video shows up in the number one spot: It was published Jan 11, 2017 and was in the number one spot six months later. What does the number one ranking on YouTube really give you? And a growing percentage (around 15%) say they first found me on YouTube.

Youtube 76

Youtube Lead Scoring Lead Ranking eCommerce 76

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. Search Engine Journal) Google drives 59.2%

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208