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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Podcasts are projected to reach $2.6

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The Best Podcast Conversations of 2023 That Marketing Shouldn’t Miss

Engagio

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Join us as we revisit these conversations that share key insights into navigating economic uncertainty, enterprise brand transformation, the future of Martech, and more!

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Finding the right information is tricky.

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Video podcast series. Kickstart your YouTube channel by introducing your brand.

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Complete guide to content calendar creation

Sprout Social

Let’s say you run a podcast and want to publish two episodes in the coming month. Producing a podcast episode has many steps involved like preparing the script, recording and editing. Producing a podcast episode has many steps involved like preparing the script, recording and editing.

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How to Create a Podcast Marketing Strategy That Speaks to Your Audience

Content Standard

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy. For all of the medium’s opportunity, success in podcasting is hard-won.