The Act-On Email Deliverability Glossary, Part 2


Permission-Based. In a “permission-based” email marketing, emails are sent only to recipients who have given consent to be contacted. Phishing. Very similar to phishing.

The Act-On Email Deliverability Glossary, Part 1


This is the permission an email recipient gives for a sender to contact them via email. spoofing or phishing.). “Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes.

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Security Breaches in Healthcare: How To Protect Patient Data


Jay: A common one is clicking links in phishing emails. Jay: All users, even IT administrators, should only be granted the rights and permissions they need to perform their everyday tasks.

Obey Facebook’s Rules of Engagement (Or Else)

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These standards touch upon subjects like violence, bullying, phishing, scamming, and harassment. Here’s a shortlist of guidelines: Obtain written permission before publishing content on someone’s behalf.

Rules 32

How do you sell SaaS software to enterprise businesses?


Fine-grained permission controls. While startups are small teams where everyone can be trusted with more access, the principle in big organisations is usually to limit everything to the barest minimum each employee needs, so that if credentials get lost or phished (which is a bigger risk in larger organisations, just due to scale), less harm can be done.