The Act-On Email Deliverability Glossary, Part 2


Permission-Based. In a “permission-based” email marketing, emails are sent only to recipients who have given consent to be contacted. Phishing. Very similar to phishing.

The Act-On Email Deliverability Glossary, Part 1


This is the permission an email recipient gives for a sender to contact them via email. spoofing or phishing.). “Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes.

You're Pregnant! Just Kidding. Here's the News You Missed This Week.


There were some fears that the emails were a result of phishing attempts, but in the end, Amazon confirmed to TechCrunch that the emails were the result of a technical glitch, going on to send apology emails to the customers that received them.

Security Breaches in Healthcare: How To Protect Patient Data


Jay: A common one is clicking links in phishing emails. Jay: All users, even IT administrators, should only be granted the rights and permissions they need to perform their everyday tasks.

Obey Facebook’s Rules of Engagement (Or Else)

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These standards touch upon subjects like violence, bullying, phishing, scamming, and harassment. Here’s a shortlist of guidelines: Obtain written permission before publishing content on someone’s behalf.

Rules 77