Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. Non-Physical Work Environment Company culture includes things like how feedback is given, how goals are set, and how employees can monitor their own success. Workplace services. Compensation. Recruitment. New employee orientation. But how do you break in? Cold calls ?

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Trade Press Services Newsletter

FEBRUARY 1, 2024

When you’re stuck in a rut, it can be challenging to understand what’s not working by yourself. This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Here are six tips to break out of a Groundhog Day marketing cycle. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Salesforce Marketing Cloud

JANUARY 17, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

MARCH 28, 2022

In our new world of work, execs know they have to embrace the proverbial cat running across the computer keyboard or the sticky toddler waddling in the background of a video call. During the coronavirus pandemic, tolerance for being unhappy at work has decreased considerably. But that is not enough when it comes to workplace happiness.

Work Management 98

Work Management Peer-to-peer Training Paid Search Agency 98

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. One area marketers can’t dismiss is dark social media activity.

Social Media 113

Social Media Social Marketing Peer-to-peer Media 113

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Shorter sales cycles equate to more sales and greater productivity from invested resources. Typical SaaS Sales Metrics.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 83

Communities Peer-to-peer Thought Leadership Webinar Metrics 83

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

MARCH 9, 2023

As part of their work, management consulting firms conduct research to help executives understand business trends. As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong.

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

Trade Press Services Newsletter

MAY 2, 2024

Instead, opt for “We don’t have the time/resources/capacity.” “Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” In sports, a pivot is a reactionary response.

Bandwidth 130

Bandwidth Peer-to-peer Work Management Marketing Management 130

Vision Edge Marketing

NOVEMBER 2, 2021

Maintaining a commitment to innovation and launching a new product that results in high adoption takes a big investment and dedicated resources. Don’t believe it will work. Don’t see their peer group doing it or their peers are doing something different. Believe they tried but it didn’t work for them.

Peer-to-peer 185

Peer-to-peer Work Management Marketing Management Planning 185

Martech

OCTOBER 5, 2023

While it is free for anyone to use, RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format. While it is free for anyone to use, RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format. Do you have the right resources?

Peer-to-peer 120

Peer-to-peer Tools Comparison Advertising Benchmark 120

Seismic

MARCH 28, 2024

Data-driven insights All sales leaders need data to determine what’s working and what isn’t. Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Salesforce Marketing Cloud

AUGUST 17, 2022

As Covid moves squarely into an endemic phase and people continue to quit their jobs in record numbers, the conversation around working from home persists. In fact, 85% of workers prefer a hybrid work scenario. This is a reason companies should consider overall employee wellbeing — and hybrid work factors into that.

Paid Search Agency 98

Paid Search Agency Work Management COA Peer-to-peer 98

Martech

APRIL 5, 2024

Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Are marketing teams prepared to use this data to enhance their work within these platforms? The underutilization of martech has unintended consequences.

Peer-to-peer 119

Peer-to-peer Paid Search Agency SMS Gartner 119

Salesforce Marketing Cloud

MARCH 21, 2022

But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D alone may not be enough. When we all strive to be active allies, we work toward a more equal, just, and inclusive world. Get to know who is working in the office and remotely. At the heart of this is data. “To

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Vision Edge Marketing

APRIL 4, 2023

Measuring impact enables more effective data-driven decisions about how to allocate resources and where to focus your efforts. Data analytics and insights are the keys to unlocking this potential. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services.

Lead Scoring 207

Lead Scoring Lead Ranking Allocation Analytics 207

Sprout Social

APRIL 16, 2020

Learning how to navigate the ups and downs of the job is crucial for any employee, but especially for those working in social media. At the same time, however, what makes social media so great can also make it difficult for social marketers to fully disconnect from their work. years ago but somehow the steak stars aligned again.

Work Management 144

Work Management Social Media Marketing Management Peer-to-peer 144

Buffer

JUNE 23, 2022

Do you ever wish there was a shortcut to better understanding everyone you worked with? At Buffer, we've had assorted documents to communicate work preferences over the years. Earlier this year, we decided it was time to make a simple template that any teammate could copy and reference in one place with work blueprints.

Work Management 75

Work Management Peer-to-peer Thought Leadership Template 75

ANNUITAS

NOVEMBER 29, 2023

Instead of rationalizing what ‘should’ be under a CMO’s purview by identifying a clear commercial objective and mapping out the team members, programs and resources required to deliver this objective, this legacy approach is just pure land grab. All of this begs the question: Is the role of the B2B CMO past its prime?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Salesforce Marketing Cloud

AUGUST 17, 2022

We’ve got you covered with resources like Trailhead—Salesforce’s free online learning platform —and the Trailblazer Community , a network of millions of Trailblazers who help each other succeed. Having a mentor is an excellent resource at any stage of your career—for advice in your current role, new job opportunities, or career changes.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 133

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 133

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? Are we able to work remotely for the foreseeable future?” “Are we able to work remotely for the foreseeable future?” . What worked for years suddenly seemed irrelevant. What Do Human Resources Professionals Need From Their HRIS Software?

Work Management 52

Work Management Marketing Management Resources Allocation 52

ClearVoice

JULY 29, 2021

If we’ve learned anything over the past few months, it’s that no two work environments are the exact same. For anyone who hasn’t freelanced or worked with freelancers, it can be a daunting prospect. CLICK TO TWEET>>> Are you wondering how to start hiring and working with freelancers?

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Oktopost

DECEMBER 15, 2022

LinkedIn is notorious for being a great place to work and for investing heavily in its employees. As we enter into the thick of an economic downturn, where budgets are tightening and resources are becoming scarce, everyone is dealing with a multitude of stressors in and outside of work. Catch all episodes here. Episode Summary.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Walker Sands

JUNE 14, 2023

And that means we’ve made flexible work options a permanent part of our agency life. Employees are able to work a hybrid schedule, with a mix of in-office and remote work. Our agency also has employees that work fully remote and are able to connect with their teams and clients virtually.

Peer-to-peer 52

Peer-to-peer Ad Agencies Intent Resources 52

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Televerde

APRIL 24, 2024

EDGE works whether you’re teaching kids how to build a campfire or teaching a roomful of adults how to use your company’s latest product. Do as I say, not as I do” does not work in the business world. Roger is promising a candid discussion about all that’s changing in our world, and I can’t wait to hear what he has to say.

Peer-to-peer 105

Peer-to-peer Business Ethics Communities 105

TrustRadius Marketing

MARCH 11, 2022

Tech helps education in many ways, including utilizing: Digital Simulations And Models Online learning Improved communication Vast information resources Better assignments Self-paced learning More Fun Learning Online collaboration Improved education access. Long gone are the times of thumbing through an Encyclopedia. Technology can help.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In it, you’ll learn the basics of channel sales and how it can work for you. For those already well-versed in working with partners, feel free to skip ahead to the sections most helpful to you. See how it works What is channel sales? What you’ll learn: What is channel sales? Channel sales types Affiliates. Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Litmus

MAY 26, 2023

As email marketing professionals, we recognize the importance of sharing our experiences and techniques with our peers. Fuel research for the resources you love Tell us about your email world, and we’ll bring the results to life in our upcoming 2023 State of ESPs report. I recall I spent a lot of time perusing Litmus Community.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Martech

AUGUST 28, 2023

And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. will they need to be educated or convinced, do you need their buy-in, resources or support to get approval, etc.). Either way, it is good information for the future.

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. And you guessed it — content plays a huge role in crafting an unforgettable experience that makes employees feel valued and excited to work at your company. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

APRIL 5, 2022

A new technology, even a better one, requires additional work for your users to learn the tool and adjust their day-to-day routines. Try and pick people that have a lot of influence over their peers. Tip #3: Offer a variety of ongoing training resources. Here are five tips to help drive user adoption of new martech tools.

Budget Programs 106

Budget Programs Peer-to-peer Work Management Marketing Management 106