Message Personas: 40 Questions for your Buyer Personas

Reachforce

Enrich your marketing database with persona attributes for better targeting and segmentation. Identifying your Buyer Personas are easy, it’s the WHO you are building products and solutions for. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you?

5 Ways Your B2B Marketing Automation is Failing

Modern Marketing

Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's Marketing Automation Benchmarking Report, 17% of marketers say marketing automation has been very beneficial for their company.

A 6-Point Email Marketing Checklist for B2B Lead Generation

LEADership

A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. As a teenager, when my mom called out saying, “Louis, come here quick”, I usually wasn’t quick enough to get to her, or even respond immediately.