Marketing Insider Group

JUNE 30, 2020

85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. White Papers. Lead Generation: 79%.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. The inbound lead generation ’s potential is real, but it requires a radical shift in mindset, marketing priorities and financial investment. Lead-Generating Website. White Papers.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

NuSpark Consulting

FEBRUARY 24, 2018

Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. Demand Generation. Demand generation is the lynchpin supporting the overall marketing and sales cycle.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

The Point

APRIL 20, 2018

Webinars are best used for lead nurturing vs. lead generation. Your blog is no longer a PR vehicle; it should be a demand generation engine. . Blogs tied with white papers as one of the most frequently referenced forms of content during early research. The white paper is not dead. .

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. YOY, up 77% since 2019, a contradiction for those who would have us believe that forms are a thing of the past.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They no longer want to be treated just as “leads” in your system. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online. At the same time, the goal of lead generation has evolved to meet these changing customer habits.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. What is B2B Lead Generation?

Tactics 322

Tactics Sales Qualified Leads Generation Lead Scoring 322

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. Four Lead Generation Tactics Marketers Disagree About. In the B2B Marketing Zone study, every responding company had an active blog.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Tomorrow People

JANUARY 7, 2021

Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Often, you’ll find that a limited number of concrete changes make a big difference to your lead generation figures. That’s where a lead generation strategy starts: seeing where you’re weak.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

The Point

MAY 23, 2017

Whereas typically, content syndication has meant acquiring leads, at a fixed cost, that are filtered by criteria such as job title, geography, and company size, now many publishers and other lead generation companies are adding the option of BANT criteria such as purchase timeframe. You know your business.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Lead generation and nurturing. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive. Subscribing to your newsletter.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

The Point

JANUARY 30, 2018

A simple, well-crafted white paper – one that speaks to a pressing issue in the marketplace – can put you on the map, generate buzz, and be the foundation to a highly effective demand generation strategy. Plus, you can repurpose that same white paper into blog posts, slide shares, infographics, and more.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Marketing Insider Group

OCTOBER 20, 2020

Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. As a visual medium, webinars typically provide more value than a lead magnet or blog post and allow you to quickly connect with participants afterward. Source: ON24.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers.

Lead Generation 130

Lead Generation Marketing Budget Lead Ranking Lead Scoring 130

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. 68% say they also use it to nurture and qualify leads. Here they need their questions answered in-depth and the more general upper-level content won’t cut it.

Top of Funnel 169

Top of Funnel Lead Generation Paid Content Sales Qualified Leads 169

The Point

AUGUST 25, 2022

These days, Webinars are a tougher sell than ever, especially for “first touch” lead generation. Most CPL publishers and other lead generation companies won’t even promote live events. Why then do live Webinars continue to be such a staple of the B2B demand generation mix?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Marketing Insider Group

APRIL 20, 2020

Content marketing – of which blogs are a huge component – is one of the most effective lead generation strategies in the marketing world. In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase.

Service 364

Service B2B Thought Leadership Business Newsletter 364

The Point

MARCH 8, 2018

But when it comes to using that report to generate leads, put the self-congratulation aside, and market the report as a tool for buyers, not a reason to buy your product. Photo by Billy Huynh on Unsplash. The post How to Market an Analyst Report appeared first on The Point.

Marketing Report 215

Marketing Report Planning Gartner Demand Generation Agencies 215

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. That’s why SaaS companies win with content marketing.

Startups 279

Startups B2B Marketing Buyer Personas Advertising Agencies 279

PureB2B

JANUARY 8, 2021

New year, new leads? 2020 wasn’t kind to most marketing departments, and lead generation has proven to be one of the more frustrating aspects of the overall demand generation strategy. Lead Generation Through Predictive Analytics. This can feel like a daunting task. So why does this matter for 2021?

Lead Generation 118

Lead Generation Practices Sales Qualified Leads Lead Ranking 118

Launch Marketing

MARCH 31, 2021

As organizations reevaluate and revamp digital marketing strategies, it’s important to also construct digital content that ultimately drives lead generation. Consistently delivering accurate, factual content earns more and more trust from those who consume your content and progresses the relationship from prospect to lead.

Lead Generation 115

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 115

Only B2B

JANUARY 27, 2022

Lead generation is an important aspect of client acquisition. You’ve definitely heard of lead generation and how entrepreneurs and marketers are all over it, maximizing its power and tailoring it to your exact specifications. PQLs (Product Qualified Leads). What Is B2B Lead Generation and How Does It Work?

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117

Webbiquity

AUGUST 12, 2021

There are many different types of CTAs you may want to include on your site: a newsletter signup, blog subscription, app download, ebook or white paper download, demo or consultation schedule, webinar or live event registration, or direct purchase. To get your visitors to take action, make the CTA as clear and visible as possible.

Conversion Rate 318

Conversion Rate Design Conversion Marketing Websites 318

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 307

Tactics Effectiveness B2B Marketing Management 307

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. From top-of-the-funnel lead generation through the final stages of the buying process, B2B marketers use content in a variety of formats: Blog posts. White papers. Blog posts and white papers are two of the most used formats.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Each of these lead magnets may be put together into a series of actions that guide your customer to your product.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Ranking 117

Only B2B

JANUARY 31, 2022

However, lead generation is the most crucial step in the sales process. It’s quiet simple to generate leads. What is not simple is to generate high-quality leads that are relevant to your company. The Herculean task that is B2B lead generation! The Dynamics of B2B Lead Generation.

Lead Generation 118

Lead Generation Generation Marketing Qualified Leads Lead 118

Webbiquity

MARCH 17, 2017

The Lead Generator. Getting people involved is lead generation. It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

markempa

DECEMBER 15, 2014

As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you. Influence the Influencers: 5 Tactics to Generate Demand [MarketingSherpa how-to article]. This means you benefit positively from the halo effect.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

markempa

MAY 22, 2017

When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? The key to lead routing to match readiness of the lead (i.e., Get close-loop feedback from the sales team on leads. Share best-practice lead generation follow-up across the sales team.

Lead Ranking 295

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 295

Webbiquity

SEPTEMBER 19, 2017

Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel. Blog posts are a great way to attract a new audience. Podcasts and video are convenient for mobile consumption.

Webinar Metrics 262

Webinar Metrics Marketing Report Top of Funnel Marketing & Strategy 262

Single Grain

OCTOBER 20, 2020

Interactive E-books and White Papers. Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. 6) Interactive E-books and White Papers.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Why Invest in B2B Lead Generation? Who Handles B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The Point

APRIL 23, 2020

With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Here’s a recorded Webinar that provides tips on how to get leads and more from your blog. How easy is it for your Web visitors to find resources like white papers, ebooks, and recorded Webinars?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263