Hubspot

JANUARY 11, 2023

Research from Woodpecker found that forgetting a follow-up leads to a 9% response rate. With one follow-up email, the response rate rises to 13%. That should include quantitative goals (like increasing response rate by X%) and qualitative goals (like improving how our follow-up emails are designed).

Automation 59

Automation Click Rate Response Rate Template 59

Stevens & Tate

APRIL 26, 2021

When thinking of a newspaper, you might think of a boy on a bicycle throwing rolled-up papers onto people’s yards. Studies have shown that the ability to touch the ad increases the response rate. In other words, newspapers tend to conjure up images of the past.

Validation 108

Validation Marketing & Strategy Internet Marketing Purchase Intent 108

Vision Edge Marketing

JANUARY 18, 2018

We set performance targets for both response rates (such as open and click through rates), conversion-to-conversation rates, as well as request for proposal and proposal-to-close rates and total net new customers. We made our response rates targets but the conversion rates were below expectation.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. Knowing ahead of time what they are committing to can help increase the response rate.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Porch Group Media

MAY 4, 2021

In recent findings from PFL and Demand Metric, marketers who use 4 to 6 channels in their omnichannel campaigns report the best response rates in reaching consumers with meaningful engagement. Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

The Point

JANUARY 13, 2015

Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. Opens, clicks and leads can be thought of as measures of volume – the amount of response that a campaign generated. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. MQLs/Cost Per MQL.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

JANUARY 21, 2014

I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. Think about 2-3 bullets in the form of key selling points, preceded by “Download this compelling white paper today, and you’ll discover:” or words to that effect.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

Leadspace

AUGUST 1, 2018

response rate. According to the same study, emails on average achieved response rates of just 0.12%! When the Data & Marketing Association conducted a similar survey in 2016, they found that customer response rates stood at 5.3%, while prospect response rates were 2.9%.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. See this earlier post for recommendations on what makes an effective white paper.). The following is a recipe for a good information kit.

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. The form is mobile-device friendly and designed for the least amount of typing possible.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Optinmonster

FEBRUARY 18, 2024

Send Purchase Follow Up Emails Post-purchase email requests for reviews have an 8% response rate , making them the best way to get reviews. To get the best response, try to send your review request email within a week of the purchase to take advantage of those good feelings that shopping releases. ?

Work Management 69

Work Management Marketing Management eCommerce Ideal Customer Profiles 69

Webbiquity

OCTOBER 16, 2018

Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.” A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. ” Not just any direct mail, though.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Personalization Effectiveness If your ABM strategy involves personalized content for specific accounts, you can measure response rates and engagement levels for personalized — versus generic — content.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Personalization Effectiveness If your ABM strategy involves personalized content for specific accounts, you can measure response rates and engagement levels for personalized — versus generic — content.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Hubspot

FEBRUARY 2, 2021

One of the environment's nemeses is paper. A great way to go green is to reduce the amount of paper that you use. Mike Volpe, CEO of Lola.com, says , "The response rate for most direct mail is 2%. It helps with your consistent brand message and it will support a cause you care about. Go paperless.

Paid Search Agency 69

Paid Search Agency Examples Tips Marketing & Strategy 69

Albacross

JANUARY 22, 2019

Your marketing department has spent a lot of time and money creating information materials, like white papers, blog posts, and case studies. of leads were first reached out to by phone, but this method has the highest response rate and most success, according to InsideSales. In fact, only 28.6%

Sales Qualified Leads 89

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 89

Vidyard

NOVEMBER 19, 2020

For instance, if your postings aren’t earning enough eyeballs or your response rates are low, video can probably help. Video platforms like Vidyard allow you to select objects within the video, like papers, billboards, and signs, and dynamically insert text, like the recruit’s name. General Announcement Recruiting Videos.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

The Point

JANUARY 27, 2016

In our firm’s marketing automation practice , we define success not as email clicks, response rate, or even overall engagement, but instead: clear, demonstrated, and attributable movement of leads through the lead lifecycle – for example, inquiry to MQL, MQL to SAL, and so on. increased a massive 75 percent.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Accompany the video with a related white paper as CTA. Video needs to be part of a comprehensive content strategy; white papers, case studies, ebooks, blogs. YouTube Targeting.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SalesIntel

MARCH 14, 2022

Not long ago, consumer data was collected through face-to-face interviews and paper surveys, which meant that many assumptions had to be made when creating goods, services, and content. Enhance Response Rates. This leads to better advertising and sales performance by creating higher response rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

SalesIntel

MARCH 14, 2022

Not long ago, consumer data was collected through face-to-face interviews and paper surveys, which meant that many assumptions had to be made when creating goods, services, and content. Enhance Response Rates. This leads to better advertising and sales performance by creating higher response rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

The Point

JULY 23, 2012

As I wrote previously in a white paper, “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies ,” focusing demand generation investment on acquiring net new, hot leads is an expensive proposition at best, and at worst, a recipe for failure.

Demand Generation Agencies 100

Demand Generation Agencies Sales Qualified Leads Leads Lead 100

The Point

SEPTEMBER 29, 2011

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. For a more detailed discussion on the value of a lead nurturing approach, download a free copy of Spear’s white paper: “ Lead Recycling™: A More Cost Effective Approach to Demand Generation for High-Technology Companies ”.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. In response, for this blog, I’m taking the mantel of “curmudgeon,” and am going to spout off on five currently held beliefs and trends.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

The ROI Guy

AUGUST 3, 2018

When complete, a personalized PDF white paper report is delivered to clearly document the competitive advantages and savings and so prospects can share the results internally with other decision makers.

Differentiation 45

Differentiation Effectiveness Comparison Response Rate 45

Marketing Insider Group

SEPTEMBER 20, 2012

This is done to attempt to increase the value of the prospect that “opens” the email, but in fact this will only serve to lower your response rate. Too often we want to try and have the email sell the product for us, by including a lot of value propositions and verbiage. The Messaging must be compelling.

Demand Generation Agencies 100

Demand Generation Agencies Landing Pages Buying Cycle Demand Generation 100

Convince & Convert

MAY 12, 2016

Online Poll Response Rate. ” The Online Poll Response Rate will let you know the audience’s level of engagement and interest in the webinar. A poll response rate of 70 percent or above indicates that the audience was engaged during the webinar. .

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

ViewPoint

JANUARY 26, 2012

Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). Member status is helpful when you want to calculate the response rate of a particular campaign.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

KEO Marketing

MAY 18, 2016

With the explosion of content marketing, thousands of businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. But now it is too much. Prospects are buried by all the content and they are ignoring most of it. About KEO Marketing.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Content Marketing Sales Qualified Leads 48

Customer Experience Matrix

SEPTEMBER 1, 2010

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Engagio

JUNE 10, 2019

They should be prepared to offer webinars, white papers and case studies that help solve problems. They have proven to increase response rates when they refer back to emails. Marketing might start with online ads to build awareness and then follow up with a highly segmented, personal email.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Martech

JANUARY 3, 2022

Model 1: The marketing operations 1-armed paper hanger. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. Large companies typically have dedicated teams. Fewer than 5% of companies with more than 500 employees said they didn’t have the function.

Digital Asset Management 119

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 119

The ROI Guy

DECEMBER 7, 2012

The Alinean team worked with OpenText to create the Enterprise Content Management Interactive White Paper, delivering a completely personalized, compelling and value-focused content to help fuel demand generation campaigns, to create better response rates and drive incremental sales opportunities, and help buyers answer "Why Change?"

Enterprise Management 40

Enterprise Management Work Management Marketing Management Demand Generation 40

The ROI Guy

NOVEMBER 4, 2013

Analysis results were easily obtained by prospects in minutes and delivered graphically on-line and in a downloadable customized TCO analysis white paper. Click here to see the tool in action. Alinean Cloud Decision Framework Cloud Economics Cloud ROI Cloud TCO Dell Pisello ROI Calculator TCO Calculator Value Marketing Value Selling'

Deliverability 40

Deliverability Comparison Paper Click Rate 40

ClearVoice

AUGUST 31, 2020

SMS read and response rates this high indicate something special is occurring here… and it is. I predict that consumer preference is moving from pixels to paper. Hand-addressed envelopes evoke emotional responses that generate greater open rates and response rates , up to 99 percent and 30 percent respectively.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86