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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity.

Question 199
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. This is not true for most marketing programs.

ROI 285
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Content creation. 3) Programmatic Advertising. 6) Video Marketing.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Content creation. 2) Programmatic Advertising. 5) Video Marketing.

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How to master social media for retail and win more customers

Sprout Social

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Social media for retail: How to create a compelling customer journey.

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Social Media Changes in 2020: How to Stay Prepared

Sprout Social

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year.

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Generate Leads.

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Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals: An Interview with Loïc Bommersbach of CERN

Brandpoint

Loïc Bommersbach is the Social Media Manager for CERN , the world’s largest particle physics laboratory. 5 at the Social Media Strategies Summit , “Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals.”

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Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ConvertKit

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. As a creator, you deserve to get paid for your work.

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What is ChatGPT? Benefits and Limitations For SEO You Should Know

Huptech Web

Table Of Contents Introduction What is ChatGPT? Potential Impact of ChatGPT on Marketing How ChatGPT Will Change The SEO? It is due to its features or the powerful impact it has had in discussions among marketing experts. Now we will try to generate a blog outline for a topic.

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9 Ways to Increase Your Brand Visibility

Oktopost

Visibility is a key precondition when it comes to generating engagement. Foster Community on Social Media. Focus on Video Content. In short, brand visibility refers to how much your brand is seen on different marketing channels. Do people talk about you on social media?

Brand 72
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How 10 Brands Use Reddit for Marketing

Hubspot

If you've ever surfed Reddit, a platform that encourages users to start discussion threads, you’ll find that a large chunk of its user base is very interested in gaming. When EA replied to a comment in a thread discussing a game they created, users quickly pressed the down arrow symbol to downvote it. This moved the comment lower and lower in the thread until it was buried under other posts from users. Why Reddit is So Tricky for Marketers. Promoted Content.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

In just under five minutes, Vidyard’s Social Media Manager Charlie Rogers explains the main benefits of adding video to your sales emails and best practices for doing it. Contents 1. Or worse, they may mark your email as spam and send your deliverability rates plummeting.

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How Reddit Marketing Can Fuel a Passionate Fanbase

Content Standard

Reddit, the so-called “front page of the internet,” is emerging as the dark horse of social media marketing. Major brands such as Coke and Ebay are deploying Reddit marketing strategies to boost brand awareness and engage fans. Unlike Facebook, Twitter, and Instagram, which have experienced slow to stagnant user growth, Reddit continues to make big gains. fewer users posting personal content. The ploy generated over 107,000 clicks.

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What’s Trending in Marketing for December 2019

Stevens & Tate

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. The following articles come from popular marketing blogs.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Blogger supports single or multi-user blogs.

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What Is a NoFollow Link?

ClearVoice

A nofollow link is a link with some extra code in it that tells search engines not to “follow” it to the page where it leads. It’s used to describe the ranking signals that a link to your page sends to search engines. Ad links/paid links.

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Why Isn’t My Website Ranking? 9 Reasons You’re NOT Ranking on Google

seo.co

If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content. In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure.

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Market like it’s…1999? What Era is your B2B Marketing Living In

SnapApp

B2B marketing has evolved significantly since the first spam message and banner ad were used in 1994. . First banner ad drove users to hotwired.com. Marketers have the vast expansion and adoption of the internet to thank for substantial changes to B2B marketing over the past several decades. Over the past several decades marketers have had to employ varied tactics to meet the needs of increasingly tech savvy buyers. Outbound Marketing.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? Run ads ? Is it content? An ad?

A/B 52
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10 WordPress Contest Plugins for Your Next Viral Giveaway

Optinmonster

Plus, it can also increase your email list and social media follower counts. Since this is an in-depth guide, we’ve included a table of contents so you can navigate this article a little easier: Table of Contents. Create entry options for social media platforms.

Viral 66
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Google Algorithm Updates: A Running Timeline of Major Changes

Brightedge

How have the latest Google algorithm updates impacted search results? The first product review update, which Google pointedly described as not a core update, was targeted at English-language content rolled out over a two-week period at the end of April.

SERP 82
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How to promote your Instagram: 13 ways that actually work

Sprout Social

From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion. Ramp up your content production. There’s no shortage of Instagram content you can publish to fill up your feed. That means ramping up your content production and posting more frequently. Not only that, but you can freely post snap after snap without worrying about spamming your fans.

Social 85
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12 Best Newsletter Apps for Shopify to Grow Subscribers

Optinmonster

Fortunately, there are plenty of Shopify newsletter apps that help you make your email marketing campaigns successful. In this post, we’ll show you the best newsletter and email marketing apps for Shopify to grow subscribers and improve engagement. Paid plans start at $25.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king.

SEO 79
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Google Announces Algorithm Update for Nofollow Links

Blue Flame Thinking

Google implemented the nofollow attribution in 2005 for all paid, sponsored, user-generated content (UGC) and untrusted links. Publishers implemented nofollow links to address content spam and untrusted links from UGC. The nofollow attribution allowed publishers to protect themselves from being penalized for having links to spam or low-quality sites.

Link 48
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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Poor Quality Content.

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RafflePress Review: Is This Giveaway Plugin Any Good?

Optinmonster

Besides being easy to use and feature-rich, RafflePress has various options to grow your email list, website traffic, social media followers, and much more. As a result, it’s an effective lead generation tool for small businesses. Refer friends with word-of-mouth marketing.

Review 77
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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

Law has been all over the marketing news lately. With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job. So if you want to make sure you're not being a marketing outlaw, here's what you need to know to comply with the major laws that apply to marketers so you don't end up with a lawsuit, or worse. CAN-SPAM Act. How to Abide: Don't abuse your freedom of speech in your content.

Hubspot 53
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Fifteen Years Is a Long Time in SEO

Moz

The big eras of search. Links: As the scale of the web grew beyond user-curated directories, link-based algorithms for search began to dominate. Not that content: Perhaps predictably (see the trend here?), Web spam. Search quality era.

Adsense 58
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How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Moz

Paid links must either use the nofollow or sponsored attribute (either alone or in combination.) Simply using "ugc" on paid links could presumably lead to a penalty. Google introduced the nofollow attribute in 2005 as a way for publishers to address comment spam and shady links from user-generated content (UGC). Linking to spam or low-quality sites could hurt you, and nofollow offered publishers a way to protect themselves.

Link 70
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LinkedIn Gets Engagement Right!

Bluetext

Our apologies to Samuel Taylor Coleridge, but in today’s social media landscape, it often feels like, “Content, content everywhere and not an engagement to be found!” That certainly seems true on a wide range of social media platforms, including LinkedIn, Twitter, Facebook, and Instagram. We’ve all been there, posting on social media for our clients’ B2B brands and expecting the improbable – an engagement from a high-quality, ready-to-buy lead.

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How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers. Major brands have enjoyed significant success from creating and growing their own groups, and Facebook head honcho Mark Zuckerberg has stressed that he wants them to play a bigger role in the site’s everyday user experience. As digital marketers, we’re naturally busy people. It seems that users like them, too.

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42 Conversion Rate Optimization and A/B Testing Stats For 2021

Convert

The global CRO software market is set to grow to $1.81 They are doing the math in their head and not using a hypothesis generator. We ran a study of 28,000+ users on our Convert app. Convert users run more tests per month than the average tester. No Spam.

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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Gaining the trust, engagement and attention of Instagram users is no a walk in the park either. With a half-a-billion active users on Instagram, there are massive opportunities to get seen. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Try to post once and interact with at least 3 users a day.

Social 54
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New SEO Experiments: A/B Split Testing Google's UGC Attribute

Moz

Sure, you sped up your site, but did a bunch of spam just link to you? Those attributes are: rel="sponsored" - For paid and sponsored links rel="ugc" - For links in user-generated content (UGC) rel="nofollow" - Remains a catch-all for all followed links. Posted by Cyrus-Shepard When Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN , our reply was an immediate "Yes please!".

A/B 45
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10 Tips to Optimize Twitter Engagement and Click Through Rates (CTRs)

Valasys

Twitter is a valuable marketing platform that provides brands with a unique opportunity to build their businesses by expanding their audience base, engaging them & driving them down the sales funnel to generate conversions. There are various reasons why Twitter is unique as a marketing platform. Twitter has 145 million daily active users that can be monetized by the brands. alone the user base of Twitter is expected to grow at a rate of 0.3%

Click 40
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#Sproutchat Recap: Demand & Lead Generation Strategies

Sprout Social

Everything revolving around demand generation is about knowing your customer and providing them with valuable information. While lead generation strategies are more focused on grabbing the attention of prospective new customers. They are also crucial components of a marketer’s responsibility. This week at #SproutChat we discussed social strategies and best practices for demand and lead generation. Build Brand Awareness with Social Media.

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A Shortish History of Online Video

Vidyard

The late 1990s saw the rise of broadband internet, and the increasing complexity and creative possibility of internet browsers to display more exciting media. GIFs began to emerge as a popular moving image format, and some of the earliest viral ‘videos’ — adding audio to a page with moving gifs, and looping them at the same rate — began to emerge too. But finding video content was still a challenge. There was a lot of video content floating around.

Online 92