Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Meanwhile, 43% of marketers plan to outsource brand awareness this year.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. Location: Chicago, IL.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Consider hosting free webinars. Offer downloadable digital content.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Scoop.it

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Optinmonster

APRIL 20, 2020

Figuring out how to market an online course so people actually show up. 12 techniques for marketing your course. 3 email service providers for your email marketing strategy. It’s time to learn how to create and market an online course. So that’s exactly what we’re going to tackle today. organizations.

Course 95

Course Work Management Marketing Management Class 95

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

ConvertKit

JUNE 21, 2021

After all the work you put into creating your incredible product, you need a proper marketing plan. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. Beyond a great ROI, growing your email list gives you: Direct access to a loyal following. An audience you own.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page?

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

SmartBug Media

JUNE 16, 2020

I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. Once you have a practical framework for understanding the similarities and differences, it becomes clear why both should be present in your strategy and tactics.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

NetLine

DECEMBER 1, 2020

There’s even more pressure to think outside of the box, deliver results, and leverage strategies that evolve alongside the industry. That’s why we’re excited about our most recent Marketer in our Showcase. How does Content Marketing fit into your overall marketing strategy?

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

ClearVoice

MARCH 17, 2020

Congratulations, you’re producing tons of amazing content. And so are 90 percent of marketers who are already using content in their marketing efforts. How you organize and present your amazing content is a brand differentiator. What is a content hub? What a content hub is not. Skyscraper.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Thinkers360

JANUARY 26, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! Score: 49.70 29 Aarron Spinley SPINLEY.CO

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Following are some ways we believe buyer preferences will continue to change, and how marketing teams will adapt so they can better capture buyer attention and stand out from the competition.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Thinkers360

MARCH 8, 2024

She enjoys speaking at knowledge management, operational excellence, and process improvement conferences with human-centric knowledge management as a primary element in her presentations. I do take days of personal time off to give webinars and travel to events to speak. Thinkers360: What is the favorite part of your current role?

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Litmus

MAY 18, 2020

Getting great emails out the door is your number one job, but what if we told you the best email teams go beyond that? The truth is, email can (and should) shape nearly every marketing decision—if you know where to look. Didn’t have a chance to watch the webinar live? Where email content is driving people.

Webinar Metrics 46

Webinar Metrics Email Marketing Planning Budget Programs 46

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s the outcome of all kinds of marketing activities working together. Not just paid ads or ABM. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. Paid Media.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

NuSpark Consulting

APRIL 28, 2012

I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. Landing pages as well.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

PathFactory

FEBRUARY 8, 2021

The ease of recording virtual events and collecting content from them makes it possible to get the most out of the content by repurposing it, even after the program is over. Repurposing content or content recycling is the art of reusing all or some of the elements of old or current content to boost the content’s reach.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Outbrain

AUGUST 22, 2018

Running a podcast is a great way to promote your brand. Before you start your own podcast, make sure to follow these six steps: Create Your Concept. If you’re thinking about starting a podcast, you’re in good company. If you’re thinking about starting a podcast, you’re in good company. Set Up a Studio. Get-Scripting!

RSS 33

RSS Promotion Practices Planning 33

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. Why Use Content Marketing to Generate Leads?

Paid Content 98

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 98

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. If you have never heard of the marketing flywheel before, keep reading. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. If you have never heard of the marketing flywheel before, keep reading. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Optinmonster

FEBRUARY 6, 2023

Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Digital products are a useful lead generation strategy for service-based businesses. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product.

Examples 92

Examples Product Work Management Marketing Management 92

Directive Agency

AUGUST 21, 2019

In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results, boost traffic, and make yourself discoverable. We encourage you to follow these successful individuals for guidance, as the paid search marketing industry continues to flourish daily.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. Repurpose All Your Content.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Contently

SEPTEMBER 29, 2016

There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer. But can you really blame marketers? Email came back in vogue, and with it a hunger for ever-growing lists.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Lead Scoring Webinar Metrics 60

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Don’t take conversion strategy lightly.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Biznology

MAY 15, 2020

This past week I had the opportunity to participate in a career webinar series (my first one!) If you are interested to learn more about this topic or see a copy of my presentation, please feel free to reach out. The result is quite a varied mix of content and topics. ” TED Talks/Podcasts.

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. What does this mean for content marketing?

ROI 48

ROI Content Marketing Planning Thought Leadership 48

EveryoneSocial

AUGUST 13, 2018

Initially, the concept began as the natural outgrowth of educative marketing—the concept of developing relationships with prospective customers by engaging them with non-promotional and industry oriented conversations. In short, value-added information, coming from an expert source point of view. Thought leaders present.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What is a Marketing Funnel? A Marketing Funnel is a tool/visualization that marketers utilize to understand the process of interaction with their audience. Marketing Funnel Stages: Top vs Bottom. How the messaging is similar but also different?

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52