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Show me your footer, I show you mine

Kevin Indig

I did some research and came to the conclusion that there isn’t a lot of good material on the web about what good footers look like. For example, in 2016, Google registered the patent for User-Sensitive PageRank , which factors user behavior and trust into link weights. At G2, we optimized the footer.

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Top Educational Resources for Content & SEO Team Alignment

Conductor

If you don’t weave SEO best practices into your content, you’ll eventually see lower search results rankings. Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. Keyword Research.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. How to leverage Authority Pages for SEO: A common practice of link builders today is to seek links from “ Resource Pages.”

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You’re doing SEO wrong: it’s all about authority

Biznology

They did the keyword research. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. This is why many marketers are skeptical of the way SEO is practiced today. They built the content. And they still can’t get ranked.

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Capitalizing on Google’s Algorithm Adjustments for AI-Generated Content

FunnelEnvy

For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. Here is a bit more detail about what each term means: Experience: This evaluates the content creator’s experience and firsthand knowledge of the topic, ensuring the content uses practical, real-world understanding.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices.

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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. What is Black Hat SEO? Black Hat Techniques in SEO.

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