SalesGrape

NOVEMBER 19, 2023

Leveraging Telemarketing for B2B Growth: Key Strategies and Benefits 1) Targeted Outreach: One key strategy when using telemarketing for B2B growth is conducting targeted outreach campaigns aimed at identifying ideal prospects within the pharmacy sector.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined. Be Flexible.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach. Marketing trades in lists. They trade in automation. They trade in funnels and buckets and conversions.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. Reading online trade articles. Why it’s important, including examples of how it affects outreach and deal health.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

6sense

DECEMBER 8, 2021

Armed with an account-based advertising approach and the right tools, your revenue team can jumpstart its outreach and generate the kind of engagement that can supercharge conversions. . Add value to many other customer touch points (sales meetings, trade shows, etc.). Make your wish list before engaging vendors.

Marketing Management 62

Marketing Management Advertisements Advertising Banner Ads 62

NetLine

JUNE 12, 2023

The same goes for a visit to a trade publisher site; it doesn’t indicate much if they are simply reading a random opinion piece during a coffee break. Furthermore, by monitoring the behavior of prospects within accounts that are already expressing intent, you can time any marketing and sales outreach at exactly the right moment.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Zoominfo

FEBRUARY 25, 2021

Examples of outbound prospecting include email outreach, social selling, and cold calling. Content Syndication: Placing content, usually to generate awareness about a company’s value proposition, across trade publications. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. How can we ensure things run as smoothly as possible at our gatherings?

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Metadata

FEBRUARY 24, 2021

Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. With this integration, G2 and Metadata.io In 2020, Metadata raised $6.5m

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 This is the team that filters through a list of people who traded contact information for content and identifies qualified prospective buyers. attempts in any outreach sequence before an SDR lands a quality conversation.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Conversica’s AI Assistant does the actual outreach in an automated fashion,” Torres explained. “AI Martech for events.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Biznology

JULY 23, 2014

They still rely on trade shows and events for product information–second only to peers and colleagues. They want to hear from their vendors, regularly. They want to hear from their vendors, regularly. The vendor website is a top resource when conducting product research and honing in on a purchase decision.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Only B2B

MARCH 10, 2022

Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads. The prospect chooses you after many meetings with various vendors, and the sale is closed. Information on a vendor’s website, in-depth reports, and third-party reviews are all examples of content.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. You'll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach.

Trigger Marketing 73

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 73

KoMarketing Associates

JUNE 21, 2016

Pick your preferred idiom – jack-of-all-trades, wearing many hats, etc. – For one of our clients in the manufacturing space, we attend an annual supply chain expo to connect with their vendors and other industry leaders. the idea is that you should be well-versed in as many different industries as represent your clients.

Forecasting 120

Forecasting Conference Content Vendors 120

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Golden Spiral

JANUARY 27, 2022

Enter the vendor. With subsequent outreaches, decide in advance how you want your target to interact with you. Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service. On the other hand, you have been exhibiting at trade shows for years.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Zoominfo

FEBRUARY 25, 2021

Examples of outbound prospecting include email outreach, social selling , and cold calling. Content Syndication: Placing content, usually to generate awareness about a company’s value proposition, across trade publications. Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

NetLine

MARCH 27, 2023

Budget reductions forced vendors to act and think lean. Generations of marketers have learned their trade by leveraging third-party cookies, using this data to reach their audience and prospects. For digital marketers, the application of our marketing has changed in major ways. How will marketers navigate this?

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

Hubspot

JANUARY 3, 2018

Get a sense of client marketing cadence, trade show schedules, and product/feature roadmaps for the year. When you know what clients have prioritized, you can plan outreach accordingly and offer what they need before they know they need it. Identify Their Priorities for the Year. Reach Out to New Hires.

Work Management 91

Work Management Marketing Management Cross-Selling Trade Show 91

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Guest Post Outreach. Final Thoughts.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Guest Post Outreach. Final Thoughts.

Link Building 120

Link Building Tactics Ad Building B2B 120

Jifflenow

OCTOBER 14, 2019

Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives. In the case of pre-scheduled meetings, outreach must be started at least a couple of months in advance so that more meetings that benefit a business can be arranged. Tips for General Meetings.

Enterprise Management 58

Enterprise Management Marketing Management B2B SME 58

Salesforce Marketing Cloud

OCTOBER 10, 2023

Read headlines about target industries in trade publications. Read or listen to whatever you find so you can identify a need or pain point you can use in your prospecting outreach. In enterprise companies, this usually happens with a procurement or purchasing department that’s set up to negotiate directly with vendors.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Conversica

JULY 31, 2019

With SummitSync’s conference and trade show intelligence paired with automated lead engagement through Conversica’s AI Assistants, brands will be able to drive higher quality sales meetings and convert more prospects to customers like never before. SummitSync does this by enabling organizations to identify the right prospects to target.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

KoMarketing Associates

FEBRUARY 24, 2015

Trade Show Appointments. As we outlined in our 2014 B2B Web Usability Report , technical support information was the second most important “must have” for respondents yet also the fourth most lacking from vendor websites. One easy way to accomplish guest blogging outreach is through LinkedIn.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Biznology

JANUARY 23, 2012

Here’s where I ran across this: Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Lead Liaison

OCTOBER 11, 2018

Create a list of all the actions you want to take once you’ve captured the lead’s information, and separate them into groups based on the time of the outreach. Insidesales.com conducted a study that found 35-50% of sales go to the vendor that responds first. A great example of this kind of outreach is with a text message.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

ViewPoint

JANUARY 26, 2012

Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. With this, the otherwise anonymous site visitor can be identified for further marketing outreach. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc.

B to B 120

B to B netFactor Media SEM 120

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. But how exactly should you process trade show lists to get the most out of your conference sponsorship? The fall conference season is about to kick into high gear. We use Marketo.)

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

SalesIntel

DECEMBER 6, 2021

Creating a prospect list can be the most challenging part of the outreach process which is why you have to get it right. Attend a Trade Show as Your Guest. Now, in our modern sales stack, you have access to sales engagement technologies like SalesLoft, Outreach, Conquer, FrontSpin, Groove, and many, many others. .

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. A smaller vendor with fewer social media mentions could nonetheless position themselves as a thought leader in their field by aggregating industry-related posts. “Traditional&# media is struggling.

Aggregators 100

Aggregators Blogger Media Curation 100

Jifflenow

OCTOBER 14, 2019

Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives. In the case of pre-scheduled meetings, outreach must be started at least a couple of months in advance so that more meetings that benefit a business can be arranged. Tips for General Meetings.

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40

Heinz Marketing

APRIL 4, 2022

Vendors were very big on replicating that in person feel virtually and I think we saw very quickly, it wasn’t the same. When you look at it pre-COVID and we were all at huge trade shows, Keyfactor would always hosts a side happy hour, a side dinner. Dana : Sure. We started sampling different… These virtual conferences.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. But how exactly should you process trade show lists to get the most out of your conference sponsorship? The fall conference season is about to kick into high gear. We use Marketo.)

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40