Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. In essence, developing a periscope capability to understand how markets will be affected and what opportunities present themselves to their organization.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Whereby organizations have struggled to break the 39% ceiling, in several surveys completed by CMI (Content Marketing Institute) the past few years, claiming their content marketing efforts have been somewhat to very effective. Buyer Persona Research. by icon 54.

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5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Whereby an audience is a community of people and organizations who share common, as well as, unique goals and yet may exhibit different behaviors when it comes to influencing, decision-making, and purchasing. Research has proven that goals can vary immensely. by Gregor Črešnar.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research.

Organic vs paid social media: 12 myths vs realities

Biznology

To understand organic vs paid social media, here are 12 myths vs realities. Research from Crowdtap revealed 64% of 3,000 people surveyed use social to find inspiration for shopping (up 51% vs. prior year). AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH.

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.

Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you.

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research?

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center.

Skills CMOs Look For When Building a Modern Marketing Organization

Modern Marketing

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to specific skills to modernize their operations.

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like.

Organizations are moving towards scalable Internet of Things deployments in 2016

i-Scoop

An increasing number of organizations is pivoting away from IoT proof of concepts and entering the next stage Depending on the industry, many organizations initially started with pilot projects regarding the Internet of Things.

What Successful B2B Content Marketers Are Doing Differently [Research]

Marketing Insider Group

62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. The post What Successful B2B Content Marketers Are Doing Differently [Research] appeared first on Marketing Insider Group.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Each best practice is backed by supporting evidence from industry research, thought leaders and publications. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic.

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? I think the most surprising thing is the fact that people don’t realize the amount of movement inside of an organization. What can marketers do based on this research for their email? Rather it puts into question when you should ask for email, or what is the value of email in your organization.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.

How a CMO Can Build a Modern Marketing Organization

Modern Marketing

Part of the above is culled directly from a new report from The CMO Club and Oracle Marketing Cloud entitled, appropriately enough: The CMO Solution Guide – Building A Modern Marketing Organization.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Let’s assume the values associated with your list of keyword opportunities look something like this: Based on estimated search volume alone, there are several significant opportunities to acquire organic search traffic, IF you’re able to rank well for the list of keywords defined.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

When we have these ideas, it's far too easy to forget them or let them slip through the cracks -- especially if we don't have a system for organizing them. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign.

5 Revealing Content Marketing Statistics From Skyword’s Original Research

Content Standard

Content marketers are feeling the squeeze: Just being competent at your job requires creativity, strategic thinking, and great organization. Download Skyword’s original research based on a year-long study of nearly 1,000 marketers: bit.ly/InsidetheCMC.

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Despite the advent of an overflowing introduction of new marketing approaches, acronyms, and concepts in the past decade, the ability to plan remains an inherent struggle for many organizations. Whereby there is a natural and organic flow to meeting the challenges these three forces present.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

Modern Marketing

A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. As part of the research we interviewed over 20 marketing leaders of some of the biggest brands in the world.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

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How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. To research 15 to 20 different possible sites and send them an email doesn’t take up too much of a person’s week. Organizing Our Missions.

Is Technology Actually Making Us Less Productive? [New Research]

Hubspot

I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. If you feel the pain of switching between 1,000 apps per day like I do, read on for new data from HubSpot Research.

Promoting World-Class Research

Fathom

Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers.

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Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research

ANNUITAS

Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle. Does one research study automatically nullify previous studies? If we do not, what if the newest Sirius research and that of CEB, Forrester and ITSMA are all correct?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. SEO Research and Stats.

6 Freaky, Funny, and Scary Abilities of Computer Organisms

Chris Koch

They are as dependent on the computing environment that surrounds them as living organisms are on their ecosystems. In other words, robots are one of just many species of life-like computer organisms. Support life for lower robotic organisms.

14 Tools & Resources for Conducting Market Research

Hubspot

In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. In part, we can blame lack of research for why there are so many unsuccessful product launches and ill-conceived new feature additions. 14 Market Research Resources.

How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps

Hubspot

That's what led us to focusing on organic traffic. So we saw organic search as a symbiotic relationship we could tap into. As the guy responsible for our content and SEO, I've only found one "secret" to growing organic traffic. Is there any new research available on this topic?

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Redefining how business transactions are taking place between organizations.

8 Things B2B Marketers Can Do To Increase Influence And Success [Research]

Marketing Insider Group

One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.