Trending Sources

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. In essence, developing a periscope capability to understand how markets will be affected and what opportunities present themselves to their organization.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Whereby organizations have struggled to break the 39% ceiling, in several surveys completed by CMI (Content Marketing Institute) the past few years, claiming their content marketing efforts have been somewhat to very effective. Buyer Persona Research. by icon 54.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Whereby an audience is a community of people and organizations who share common, as well as, unique goals and yet may exhibit different behaviors when it comes to influencing, decision-making, and purchasing. Research has proven that goals can vary immensely. by Gregor Črešnar.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. Increased non-brand organic search visits by.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. While 82% of those who exceeded their revenue goals conducted qualitative research.

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.

Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them.

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. Increased non-brand organic search visits by.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you.

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Junta 42

Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. Our research consistently shows that documenting your content marketing strategy is a key to success. Content Marketing Research

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. Strategic and consistent content is providing a competitive advantage for sales organizations. Organizing for success. Organizing for success.

How to Organize Your CRM for Inside Sales Success

Sales Prospecting Perspectives

There are a few things I wanted to share that I feel are important: Keep your home page organized. It helps streamline your process when you''re more organized. Do some research and see what might be beneficial.

CRM 141

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. Increased non-brand organic search visits by.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. How much time do you spend each week learning something new?

Three Ways to Rock Organic Search Results

Vertical Response

To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. In addition, the very first organic result on the SERP (not including ads) receives about 32.5% What other tips would you add to our organic search advice?

Skills CMOs Look For When Building a Modern Marketing Organization

It's All About Revenue

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to specific skills to modernize their operations.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Each best practice is backed by supporting evidence from industry research, thought leaders and publications. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic.

What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. The post What Successful B2B Content Marketers Are Doing Differently [Research] appeared first on Marketing Insider Group.

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center.

Connecting The Dots: Unify Your B2B Organization for Maximum Growth

Sales Prospecting Perspectives

The marketing department can help unify a B2B organization internally. We can all learn from each others’ experience, but perhaps nowhere is that more necessary than within a B2B organization.

Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates

Content Standard

Audience research is conducted and analyzed. While you can decide upon strategic decisions, brand objectives, and KPIs within the comfy confines of your marketing realm, the operationalization of at least some of that content strategy needs to be carried out by others within your organization.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like.

Is Technology Actually Making Us Less Productive? [New Research]

Hubspot

I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. If you feel the pain of switching between 1,000 apps per day like I do, read on for new data from HubSpot Research.

[New Research] B2C Marketers Need to Give Content Marketing Time

Junta 42

If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. research Click To Tweet. Content Marketing Research

B2C 54

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. The story is no different for enterprise marketers: Only 22% of enterprise marketers said their organizations are effective, down from 28% the previous year.

My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

Every Friday, there’s a new deadline: Research done, Outline done, Rough Draft done, Final Draft done, and Design done. Let’s talk about the first process in my content marketing efforts: research. I hesitate to call this marketing research.

With Maturity Comes Results for Australian Content Marketers [New Research]

Junta 42

First things first: Let’s look at how marketers assess their organizations’ content marketing maturity. What are these mature organizations doing differently? Using only organic methods, it takes organizations 12 to 24 months to see great results.

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

On the positive side, when comparing last year to this year: More technology marketers have a documented content marketing strategy (36% this year vs. 33% last year), which our research consistently shows is a tool that improves effectiveness. Technology marketers are an interesting group.

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Leaving the content dilemma facing many organizations – how to stand out? To me, that is what content marketing can become for some organizations. The focus on content has led organizations to take their eyes off of what is happening in the digital world.

Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

Junta 42

Our latest content marketing research report provides some insight into how commitment translates into action, with highlights in the chart below. Note: If you follow our research closely and think you are hearing suggestions repeated, you are correct. Content Marketing Research

Content Marketing Takes a Turn for the Better: New 2017 Research

Junta 42

In fact, our newest research, B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America , backs this up. In addition to asking marketers to identify why they are more successful, we also have research to identify what top performers are doing differently than their peers.

Organizations are moving towards scalable Internet of Things deployments in 2016

i-Scoop

An increasing number of organizations is pivoting away from IoT proof of concepts and entering the next stage Depending on the industry, many organizations initially started with pilot projects regarding the Internet of Things.

Research: Technology Marketers Align Around Lead Gen

Junta 42

Of the total sample of technology marketers surveyed, 24% said their organizations are successful at tracking the ROI of their content marketing program (compared with 21% of B2B marketers overall). Demand Generation Findings from CMI Research Lead Generation

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media.

What Effective B2B Content Marketing Looks Like [New Research]

Junta 42

Get this: 55% of business-to-business (B2B) marketers said that it is unclear within their organization what an effective or successful content marketing program looks like. Effectiveness also increases as the organization’s content marketing grows in maturity.