Marketing Insider Group

APRIL 19, 2021

Encourage networking by enabling interactive tools on the directory such as messaging, meeting scheduling, 1:1 video calls, and group chats. Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Contently

OCTOBER 21, 2020

It’s because of one of the most powerful psychological tools in marketing and sales: social proof. It’s because of one of the most powerful psychological tools in marketing and sales: social proof. Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. In the B2B software world, it’s a buyer’s market. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. AI is a tool that can be used in problem-solving, creative thinking and production.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Check out these statistics: 78% of salespeople using social media outperform their peers ( source ). Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Salesforce Marketing Cloud

DECEMBER 8, 2022

One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. It was never my ambition to become Salesforce-certified. SIGN UP TODAY.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Curation 98

EveryoneSocial

OCTOBER 25, 2023

In fact, after the company website, consumers and potential employees say they look to the CEO’s social media presence to inform their opinions on the company. In fact, after the company website, consumers and potential employees say they look to the CEO’s social media presence to inform their opinions on the company.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Marketing Insider Group

DECEMBER 1, 2023

We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors. Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says. Training prepares sales reps to execute. What Are We Coaching For? But what does this really mean?

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Seismic

JANUARY 30, 2023

Competition foils complacency because it encourages sellers to outwork and outperform their peers. Healthy competition within your go-to-market (GTM) organization encourages your employees to go the extra mile, learn from one another, and celebrate success. Healthy competition not only inspires your employees, but it also strengthens teams.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. AI is a tool that can be used in problem-solving, creative thinking and production.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

6sense

JANUARY 7, 2022

Highlights from Gartner Peer Insights reviews reveal the value and experience of customers using the 6sense platform: 6sense Is At The Center Of Our Martech Universe. Our vision is to provide the foundational data insights using AI for all members of the revenue team to create, convert and grow revenue.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Onalytica B2B

DECEMBER 6, 2016

With many consumers and buyers turning to social media to fuel their opinion on a brand or product, it is more important than ever to ensure you have a presence as large as possible across social- not just for your sake, but to also keep up with and shut out competition. 72% of B2B buyers look to industry peers to aid their decision process.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Branding 201

LeanData

AUGUST 21, 2017

While there’s no such thing as the “perfect” technology stack, countless tools are on the market so that businesses can design systems unique to their needs. Too many of the tools out there just aren’t must-buys,” Liang said. They can offer the real insights, peer-to-peer. But the pendulum will swing the other way.

Budget Programs 53

Budget Programs Peer-to-peer Tools Vendors 53

Optinmonster

MARCH 30, 2024

And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. What is social proof?

Statistics 66

Statistics Branding Brand Identity Peer-to-peer 66

Sprout Social

APRIL 21, 2020

Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Approach your strategy with an audience-first mindset.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

6sense

OCTOBER 22, 2021

They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

LeanData

JANUARY 5, 2023

Although adequate tech tools were already in place, people bought shiny, new SaaS in an attempt to gain a competitive edge. . If you Google “2023 SaaS Buying Trends,” in 0.34 seconds you’ll be hit with 1,141,000 results, the majority of which become irrelevant on search page two. Trend #2 – Buyers Want No-Code or Low-Code Software.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Martech

JUNE 29, 2022

” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts begin their research at software review sites, gathering information and opinions from their peers. .” Journeys that originate at a review site often lead to deals of higher value too. The Benchmarks findings.

Ideal Customer Profiles 101

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 101

SmartBug Media

DECEMBER 7, 2023

Setting Realistic Expectations You’ll hear a wide range of opinions about AI’s role in marketing. The main thing to understand is that AI is simply a tool, not a complete solution. The main thing to understand is that AI is simply a tool, not a complete solution. But let’s be honest, you get out of AI what you put in.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Heinz Marketing

DECEMBER 15, 2021

Chances are they have already done some research, talked to their peers, consumed content on social, and researched about you on review sites. You can start reaching out to these ‘in-market’ audiences before they form an opinion about your brand or before they reach out to you. How to leverage intent data. Personalized web experience.

Intent Data 126

Intent Data Intent Lead Ranking B2B Marketing 126

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” 5/5 for Outreach.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Buffer

JUNE 16, 2022

And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. Social media plays a big role in how we exist on and offline. How can social media impact your career? She shared, “Harnessing the power of social media was key to my success.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Webbiquity

AUGUST 21, 2018

This is where an executive sponsor can be incredibly valuable—to understand the value of Lean, communicate that to their peers, and support the team in their transition. According to high-performers, that means using common language, consistent practices, and ideally, a common tool or set of tools to help them implement Lean.

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150

PathFactory

FEBRUARY 1, 2023

Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

LeanData

AUGUST 21, 2017

While there’s no such thing as the “perfect” technology stack, countless tools are on the market so that businesses can design systems unique to their needs. Too many of the tools out there just aren’t must-buys,” Liang said. They can offer the real insights, peer-to-peer. But the pendulum will swing the other way.

Budget Programs 40

Budget Programs Peer-to-peer Tools Vendors 40

Aberdeen

JANUARY 2, 2018

Pure opinion. It’s merely a process where companies have been continuously evolving by adding new communication channels and digital tools to their existing activities. To cut through this hype, CX leaders must seek content outlining what their peers are currently doing and planning to do. And therein lies the problem.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

xiQ

MAY 22, 2020

Cyber Business Review is an online platform featuring crowdsourced, peer-vetted cyber content. Cyber Business Review is an online platform featuring crowdsourced, peer-vetted cyber content. xiQ’s SaaS platform provides AI-enabled tools that support, streamline and accelerate the buyer’s journey. About Cyber Security Review.

Peer-to-peer 62

Peer-to-peer Marketing Websites Business Curation 62

xiQ

MAY 22, 2020

Cyber Business Review is an online platform featuring crowdsourced, peer-vetted cyber content. Cyber Business Review is an online platform featuring crowdsourced, peer-vetted cyber content. xiQ’s SaaS platform provides AI-enabled tools that support, streamline and accelerate the buyer’s journey. About Cyber Security Review.

Peer-to-peer 62

Peer-to-peer Marketing Websites Business Curation 62

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Video Creates Peer Pressure. Videos are also very diverse in their application.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

EveryoneSocial

JANUARY 18, 2021

A key driver for employee engagement is ensuring that all members of a team are able to share opinions and have their voices heard. Leaders shouldn’t be just taking the word from their direct reports and managers — everyone needs to feel able to share opinions. And can be an even bigger issue with remote and global teams.

Enterprise Management 106

Enterprise Management Peer-to-peer Work Management Customer Satisfaction 106

Valasys

JANUARY 3, 2024

The best part is that these tools don’t just point out your flaws, they also celebrate your strengths! So, whether you’re a rookie intern or a seasoned professional, 360 feedback tools can be your secret weapon for unlocking your full potential. Well, 360 feedback tools are like smart detectives finding those gaps!

Software 40

Software Peer-to-peer Barriers Transparency 40

Marketing Insider Group

NOVEMBER 18, 2020

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. It’s the foundation, after all.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Sprout Social

AUGUST 21, 2023

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. Like many innovations, the tech industry’s vision for the metaverse had eerie similarities to media like Black Mirror and Snow Crash. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

ViewPoint

FEBRUARY 23, 2018

Just try to pass them on to your field sales team and you’ll see. They won’t get followed up. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Leads aren’t leads unless: They’re qualified. Is this a person with authority to buy?

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Televerde

JANUARY 12, 2021

Not surprising, buyers tend to hold more favorable opinions of brands that make the sales process a little easier for them. Product comparisons, peer reviews, and industry blogs are all valuable. On the other hand, someone reading your blog on the best martech tools might want to hear more about the products you offer.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84