Adobe Experience Cloud Blog

DECEMBER 7, 2016

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Another mobile marketing secret? Push notifications have a huge impact on retention.

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Optinmonster

AUGUST 1, 2022

You might offer a preview or sample of one of your paid offers. For example, if you were selling content marketing services to business owners, you could offer a free email course teaching them how to audit their content marketing. So click-through rates may not be the best measure of engagement with your email course.

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Televerde

AUGUST 26, 2020

And that’s a challenge for marketers charged with forging personal connections on a large scale. A surprising 60% of marketing leaders say they don’t have an effective personalization strategy and road map. Which marketing/info gathering channel is the best for you during this process? Going beyond a first-name basis.

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Sales Cycle Webinar Metrics Click Rate Sample 40

Hubspot

JUNE 5, 2018

If you’re going to start with a stat, make sure that you personalize it to the prospect’s unique situation and weave it into your email naturally, like so: "Email marketers like yourself usually struggle to improve their open rates. Your plans for growth sound exciting, especially an expansion into the Midwest market.”.

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Outreach Urgency Marketing Adwords Stats 101

Mailmunch

MAY 28, 2021

It helps your business maximize its marketing budget and boosts every aspect of your marketing strategy. When a consumer visits your site and takes action, it triggers an email response. According to digital marketing experts, retargeting is one of the most effective ways to convert consumers. Source: Instasent.

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Paid Content Top of Funnel Marketing Budget Work Management 59

ClearVoice

JULY 14, 2023

What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel. The email open, however, isn’t everything. Perhaps they’re busy. The reasons can vary.

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Urgency Marketing Click Rate Landing Pages Email Marketing 52

Hubspot

MAY 16, 2017

As marketers, capturing buyer attention is everything. Meanwhile, technology has made it much easier for marketers to create more content, push ads, and send emails, -- and we're doing it more, more and more. The convergence of these two forces has resulted in diminishing returns for marketers. What is Intent-Based Marketing?

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Optinmonster

APRIL 5, 2023

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. They are a summary of the email’s contents intended to entice the recipient to open it. 47% of email recipients open an email based on the subject line alone. This can increase open rates and engagement.

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Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Hubspot

NOVEMBER 22, 2014

Here are some sample subject lines we’ve seen work well: [First Name] , quick question for you. Question about [recent trigger event]. But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday. Enjoy this post?

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ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. In order to market your email list (where the answers to their problems lie), you must understand what solutions your target audience is searching for first. What’s that, you ask?

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ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. In order to market your email list (where the answers lie), you must understand what solutions your target audience is searching for first. What’s that, you ask? Common types of email opt in forms.

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Opt-in Practices Opt-out Best Practices 73

Optinmonster

APRIL 28, 2021

When you run a marketing campaign, you’ll likely see that some people respond while most of them ignore it. Follow-up email marketing campaigns for subscribers. That’s the Marketing Rule of 7 created in the 1930s when movie studios found that they needed to advertise 7 times before a person watched their movie.

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Campaigns Rules Display Custom Publishing 79

Hubspot

OCTOBER 18, 2012

In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. All of these different options have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction -- the transactional email.

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Email Marketing CTR Landing Pages Trigger Marketing 28

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Hubspot

JUNE 7, 2012

Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. Static email lists are pretty common in email marketing. Integrating social media with your email marketing helps your content spread. Choose a List Segment: Think of this as your sample size. How to Warm Up an IP Address.

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Email Marketing Tips Ad Frequency Planning 28

Hubspot

MARCH 5, 2012

There are a lot of ways to fail at marketing automation -- an incomplete content arsenal, poor sales and marketing alignment (also known as SMarketing), clunky marketing automation software, and the list goes on. Turns out marketers are feeling the pain of this crucial step, though. Activity Metrics.

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Marketing Automation Services Marketing Automation Lead Ranking Automation 28

LeadSquared

SEPTEMBER 17, 2021

How then, do you ensure, that you are responding to these customers with the right message at the right time; how do you build an effective marketing automation strategy ? 7 Elements of a powerful marketing automation strategy. Understand that marketing automation is a continuous process. open rate on average.

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Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48

ConvertKit

JANUARY 11, 2022

So you either have to stop your writing flow to focus on marketing (not ideal) or skip marketing altogether (definitely not ideal). Offering a free sample chapter from your latest book can help boost book sales, and automation helps you continuously promote your free sample to potential subscribers. Image via James Clear.

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Automation Sample Newsletter Trigger Marketing 76

Single Grain

NOVEMBER 16, 2022

Here are some tried and true holiday marketing campaign ideas along with friendly reminders for making sure your store has as much success this holiday season as possible. Get My Free Marketing Plan . Set Up all Your Holiday Marketing Automations. 1) Email Marketing Automation. 1) Email Marketing Automation.

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Campaigns Marketing Automation Services SMS Planning 52

Webbiquity

FEBRUARY 2, 2017

form of digital marketing, there’s no shortage of marketing technology innovation in this area. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. Sample review: “Ever forget to follow up with a contact?

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Marketing Automation Services Email Marketing Enterprise Management Tools 100

Optinmonster

FEBRUARY 27, 2024

After Sale Trigger Events Subject: Thanks for Your Interest in [Event/Product/Service]! Sales Follow Up Email Subject Lines Here are several effective sales follow up email subject lines designed to increase open rate and response rates from your prospects: 1. Best regards, [Your Name] [Company Name] 6. Best regards.

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Template Top of Funnel Examples Marketing Proposals 82

Convince & Convert

JULY 31, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new tabbed folders in Gmail , and whether marketers should panic or largely ignore this major interface change. And that’s where it gets sticky for marketers. 5% drop in open rates. Death by Tabs? Too Soon to Tell?

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Open Rate Trigger Marketing Click Rate Email Marketing 139

Trade Press Services

NOVEMBER 6, 2023

Last week, we introduced eight common mistakes marketers make when crafting press releases. If your release announces a product launch, link to the landing page where your audience can watch a product demo, view a sample or access an introductory offer. Links in press releases drive web traffic, attract leads and track performance.

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Press Distribution CAN-SPAM Contact Marketing 52

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

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Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research.

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Marketing Automation Services Marketing Automation Email Marketing Automation 96

ConvertKit

SEPTEMBER 9, 2020

Verifying their email address so you can be sure it’s not going to bounce ( double opt-in reduces bounce rate by 48.3% ). Double opt-ins also increase the open rate by 144% ! After you send your newsletter out, ConvertKit will send each subject line to a random sample of recipients on your email list. Click rate.

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Newsletter CAN-SPAM Opt-out Click Rate 116

Adobe Experience Cloud Blog

AUGUST 11, 2016

But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. But what if your emails never reach 1,000 opens? Bad A/B Testing Decisions. Honestly, who doesn’t love to run a good A/B test ?

Email Marketing 48

Email Marketing Campaigns Opt-out Sample 48

Unbounce

JUNE 29, 2021

It’s a marketer’s job to make sure you’re not disappointed. Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. A landing page is a standalone web page created specifically for a marketing or advertising campaign. Customizing Your Pages By Audience.

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Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Optinmonster

MARCH 27, 2024

The Essential X: Top [things] That Every [audience] Needs The Essential 8: Top Reports That Every Marketer Needs The Essential 27: Items Every Unicorn Lover Needs The Essential 21: Things Every Die-Hard Fan Needs to Know 5. Want to Improve Your Content Marketing Strategy? The Ultimate [topic] [swipe file/blueprint/etc.]

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Lead Scoring Lead Ranking Examples Sales Qualified Leads 96

Hubspot

JANUARY 8, 2015

If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. A/B testing is the answer for optimizing your email marketing and landing page performance. Run different tests to find out which one triggers the best performance metrics.

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Tips Landing Pages Click Rate Trigger Marketing 28

Outgrow

AUGUST 12, 2020

Adding some weight to the argument, a report says that push notifications have an opening rate of 90%. Push notification platforms have multiple features to create marketing campaigns depending upon your business goal. However, the success of any marketing campaign depends on a good audience base. Isn’t that cool?

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DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Adobe Experience Cloud Blog

JULY 25, 2013

Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Historically, the subject line has been the most popular marketing email element to test, followed closely by the content of the message itself. This is especially true if your sample sizes are large.

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Email Marketing Autoresponders Landing Pages Marketo 48

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Account-based marketing (ABM) targeting. Account-Based Marketing (ABM) Targeting. That is, if you use it right.

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Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convert

MAY 18, 2022

We’ve got some hot takes from CRO experts and marketers: Oh, they suck. A marketer, however, creates them in a way, so the user finds them more valuable than annoying. Here’s what Amanda Natividad , VP of Marketing at SparkToro , experienced recently: I was reading a blog post I found through organic search. Time of Trigger.

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Effectiveness Click Rate Conversion Rate Trigger Marketing 105

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

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