Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Yes, we’ll feel some pain.

Open Rate 131

Open Rate Email Marketing Planning Click Rate 131

xiQ

DECEMBER 14, 2020

These are some of the questions most pondered upon by all email marketers: What should be the ideal length of a subject line? How to maximum open rate? Based on our experience with email marketing, here’s how you can maximize open rates for your marketing campaigns. The post What Influences Email Open Rates?

Open Rate 62

Open Rate CAN-SPAM Deliverability Domain 62

SendX

JANUARY 28, 2019

Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. So, I strongly recommend you read all the way till the end. Email list size is a vanity metric.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Optinmonster

APRIL 17, 2023

And they usually decide whether or not to open an email based on the subject line. By the end of this article, you’ll know how to craft subject lines that get your emails opened. Benefit The subject line should tell people why they need to open your email. Let’s get started! What is a Subject Line in Email?

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? They fear losing open tracking for A/B testing and send-time optimization.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Or even worse, be marked as spam!

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

PureB2B

JANUARY 24, 2017

Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Hubspot

JULY 12, 2019

Just one little problem: I didn't know what to say. I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me.

Open Rate 87

Open Rate Campaigns Case Studies Case Study 87

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

SendX

FEBRUARY 4, 2019

Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. So, I strongly recommend you read all the way till the end. Email list size is a vanity metric.

Open Rate 150

Open Rate Email Marketing Tactics Course 150

PureB2B

JANUARY 24, 2017

Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e., Happy selling!

Open Rate 96

Open Rate Template Peer-to-peer Click Rate 96

NuSpark Consulting

JUNE 10, 2015

If you want the message to be heard in more than one channel, it is vital that you establish a strategy that will create demand. If you want the message to be heard in more than one channel, it is vital that you establish a strategy that will create demand. It is all about pulling the leads down and making sales.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. Customizing subject lines using user data can increase open rates. Editor’s note: Reproduced exactly from the submission.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

Act-On

MAY 21, 2024

The welcome email doesn’t need to be overly produced or analyzed, but if you don’t have one, you’re missing out,” says Jennifer. “It A welcome email is the first communication you send to a new customer, and it’s one of your best opportunities to build a strong relationship between the customer and your brand. It’s about 80%.

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

KEO Marketing

DECEMBER 16, 2014

When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message. Marketers who want to address (and ideally improve) their open rates will need to make mobile a big part of the conversation.

Open Rate 48

Open Rate Mobile Marketing Email Marketing Planning 48

Vidyard

APRIL 20, 2016

Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? This is going to take both creativity and research on your part, but I’m confident that if you’re reading this, you’ll be up for the challenge. It would be nice, I’m talking like, realllly nice.

Open Rate 50

Open Rate Ideal Customer Profiles InsideView Outreach 50

SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. After all, how often do you open letters addressed to “The Resident at.”?

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Martech

MAY 24, 2024

Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. Here’s my quick list of 10 email fails (some misdemeanors, some felonies) that can put us in email jail and what to do to stay on the right side of the law. Why should you fear email jail?

RFP 119

RFP Deliverability Blast Campaigns Budget Programs 119

Vidyard

SEPTEMBER 20, 2016

In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

SmartBrief - Marketing

MARCH 10, 2024

A/B testing provides rapid testing, by segmenting your list into at least two groups, where segment A receives one version of the newsletter and group B receives a slightly different version. Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized.

Newsletter 118

Newsletter Practices Analytics Optimization 118

Litmus

JULY 30, 2021

Open rates can be deceptive. One insightful metric you may not have thought of? Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Not at all.

Open Rate 110

Open Rate Peer-to-peer Privacy Policies Click Rate 110

Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective?

Ideal Customer Profiles 152

Ideal Customer Profiles Business Newsletter Word of Mouth 152

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Click Rate 103

Click Rate Budget Programs Case Studies Open Rate 103

Act-On

OCTOBER 4, 2023

But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Binary Demand

APRIL 29, 2024

With many options available, navigating through them all can feel overwhelming. It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR).

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Advertising Benchmark 106

Advertising Benchmark Marketing Report Email Marketing Personalization 106

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Recognizing this trend early on is critical to preventing a significant drop. Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52