KoMarketing Associates

JANUARY 8, 2015

However, when I think of a forum, I think of any place someone can go, ask a question, and have their peers answer it. One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

Litmus

JUNE 17, 2019

Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing. So it’s surprising how many email marketers heavily rely on metrics that only scratch the surface of the subscriber experience. But there’s another client that has seen a rise in market share: Outlook!

Peer-to-peer 105

Peer-to-peer Mobile Marketing Advertising Benchmark Analytics 105

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. New Mediums For Content Marketing. content marketing’s purpose is to attract and retain customers by consistently creating and curating content in a way that is valuable to them. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. To learn more and gain further insight into the report, we spoke to Lisa Murton Beets, research director at the Content Marketing Institute.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

KoMarketing Associates

JUNE 17, 2020

Hip photos of your company’s employees focusing on their work or collaborating with peers. Unfortunately, B2B marketers are a little behind B2C marketers when it comes to adopting the stories format. Once more B2B marketers discover how to use stories to generate leads, that statistic just might change.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). Now is also one of the best times ever to launch an ABM strategy.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

OCTOBER 29, 2015

It was, in fact, while watching doctors charge the defibrillation paddles and bring patients spluttering and coughing back to life that I came up with the idea for this blog post: breathing new life into an existing content marketing strategy. Not because they’re particularly good or anything – but because they’re on. And you know what?

Peer-to-peer 120

Peer-to-peer Content Marketing Content Marketing & Strategy 120

KoMarketing Associates

APRIL 23, 2015

If you received our newsletter, you know we have a busy few months here at KoMarketing as the team hits the road to attend some of the top marketing events around the country (Note: If you didn’t receive our newsletter, you can sign up here ). Get excited! SearchLove Boston. Boston, MA: April 30 th & May 1 st. and worldwide.

Conference 120

Conference Peer-to-peer Internet Marketing Newsletter 120

ConvertKit

SEPTEMBER 28, 2020

You coach others dealing with their marketing and their businesses, not their minds. I have given speeches in front of thousands of people, contributed to major publications, launched an online marketing agency that generates thousands of dollars per year for myself and my clients, and have created award-winning digital campaigns.

Peer-to-peer 86

Peer-to-peer Paid Search Agency Sales Qualified Leads High Quality Lead 86

KoMarketing Associates

JUNE 7, 2016

Approximately 47 percent of digital marketers say that they do not have the right tools for the job. WHY DO YOU THINK MARKETERS HAVE BEEN SLOW TO ADOPT MARTECH, DESPITE THEIR INVESTMENT IN IT? First, we are still in the early adoption stage for MarTech tools such as marketing automation. There are two interrelated themes here.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Salesforce Marketing Cloud

APRIL 20, 2022

Employees work online. Marketers and sales teams look to the web and social media to find their next prospects. When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. Digital-first refers to businesses that have used at least 51% digital or cloud-based tools since their inception.

Small Business Marketing 98

Small Business Marketing Work Management Marketing Management Marketing AI 98

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. What does this mean for B2B marketers?

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Ambal's Amusings

FEBRUARY 15, 2010

Consumers trust their peers, way more than they trust advertisements. So, how do marketers think beyond banner ads and the visual and information overload consumers face today? We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Mashable.com.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Adobe Experience Cloud Blog

FEBRUARY 4, 2010

Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Within minutes of the launch, we had hundreds of marketers testing their skills to see how their knowledge stacked up compared to their friends and marketing peers. That’s why this game is perfect.

Online Marketing 48

Online Marketing Peer-to-peer Lead Nurturing Marketo 48

KoMarketing Associates

AUGUST 25, 2016

Competitive analyses are extremely important to B2B marketing strategies. To put it simply: If you’re not measuring your performance against that of your peers, you’re falling behind the competition. They help to identify weaknesses as well as highlight where you’re having success against your competitors. Are they of good quality?

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

FEBRUARY 23, 2017

And how, as content marketers , we can really do a lot with the freedom of a blank slate. In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy. Upon my return, I got to thinking about this feeling of freedom.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Top of Funnel Content Marketing 152

Tomorrow People

SEPTEMBER 13, 2012

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Chrysler commissions hapless marketing agency. Marketing mismanagement isn't the sole preserve of Twitter.

Social Media 120

Social Media SIC Media Peer-to-peer 120

BuzzSumo

APRIL 14, 2019

As a company with an online presence, there is no shortage of goals worth chasing in an effort to see better results. Many marketers realize that one of the best things they can do for a company is to build its influence. Website traffic is an obvious example. 5 Signs Your Company’s Influence Is Growing.

Peer-to-peer 110

Peer-to-peer Dwell SERP Traffic 110

Digital B2B Marketing

AUGUST 9, 2012

To see how a particular element of your online marketing program is performing, you likely turn to your most recent reporting. Search captures credit from other marketing programs in two ways: Search as a response channel : People searching for your brand, your campaign or your products already know you. There are 45.5

Marketing Report 100

Marketing Report Search Marketing Peer-to-peer Marketing Budget 100

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Hinge Marketing

SEPTEMBER 21, 2016

In professional services, business growth is closely correlated to the composition of marketing skills within a firm. Results from the Hinge Research Institute’s 2016 High Growth Survey point to identifiable differences in the way high-growth firms market their services. You should consider doing the same. . Social media engagement.

Peer-to-peer 48

Peer-to-peer Advertising Agencies Marketing & Strategy Correlation 48

Hinge Marketing

MARCH 17, 2021

But in a historic year like 2020, when markets across the world teetered on the brink of depression, such growth is nothing short of remarkable. We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. What gave them the leg up? But what about guest blogging?

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Hinge Marketing

JUNE 16, 2016

We want to help our clients attract more leads and be more profitable than their organic-growth or no-growth peers. In fact, they use 33% more metrics than typically used by professional services firms to measure effectiveness and to justify the expenditure of marketing. The High-Growth Club. That is impressive growth. So let’s dig in.

Research 48

Research Peer-to-peer Business Differentiation 48

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. So, if you find yourself without that Xb ox marketing conference you absolutely need , then it might be time to start looking into other options. Click To Tweet. Cheap (and free!) MarketingProfs.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

KoMarketing Associates

OCTOBER 1, 2015

This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week. Factors for Content Marketing Success. B2B Marketing Trends: 2015 and Beyond. “They can no longer afford to play it safe.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Biznology

APRIL 14, 2014

The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments. Only 6% of them consider online advertising credible, whereas 92% of all consumers say they trust earned media (e.g. source: Webbed Feet.

Brand Identity 80

Brand Identity Branding Peer-to-peer Ad Building 80

ConvertKit

NOVEMBER 28, 2018

You coach others dealing with their marketing and their businesses, not their minds. I have given speeches in front of thousands of people, contributed to major publications, launched an online marketing agency that generates thousands of dollars per year for myself and my clients, and have created award-winning digital campaigns.

Peer-to-peer 80

Peer-to-peer Paid Search Agency Sales Qualified Leads High Quality Lead 80

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. It is no secret that SEO plays an important part in lead generation for B2B marketers.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Hinge Marketing

DECEMBER 4, 2014

You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry. Below, we’ve identified five architecture marketing tools that will help your firm evaluate if it’s on the track to more leads, higher growth, and broader brand visibility.

Work Management 48

Work Management Peer-to-peer Marketing Management Tools 48

Televerde

NOVEMBER 8, 2017

One that really makes me scratch my head is when marketers try to use the same tactics for marketing a product that they do for marketing a service. As services have come online, marketers have to understand that building an enduring relationship with customers more critical than ever.

Work Management 63

Work Management Marketing Management Service Planning 63

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. Recognize the Need. Identify the Topic and Theme.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Credit: www.forzaitalianfootball.com. Make It through Qualifying.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Navigate the Channel

MAY 30, 2023

And, if you already have a bachelor’s degree in another field that’s not marketing, is it worth it to secure another degree? Can you cultivate marketing as a skill right out of college? The BLS projects job opportunities for marketing managers to grow by 7% from 2019 to 2029, and U.S. Do usable skills now take longer to mature?

Work Management 65

Work Management Marketing Management Peer-to-peer Education 65

KoMarketing Associates

JULY 20, 2016

When customers voluntarily express what works, what doesn’t, and what their wish-fors are, the smart content marketer listens. It certainly applies to content marketing. A writer who invests time in the market around her will learn plenty. Catalog the information that stands out as potential ideas for your content marketing.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

BenchmarkONE

FEBRUARY 1, 2023

Crowdfunding : You can apply for funding through online platforms like Indiegogo , Kickstarter , and GoFundMe. If you’ve got your sights set on building your own business from scratch, you’re in luck. We’ve laid out everything you need to know to help you get started. Without further ado, let’s dive in. You could even use your garage!

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52