Trade Press Services

MARCH 4, 2024

Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Hubspot

SEPTEMBER 18, 2023

Set up alerts for prospect names or business names and get notified whenever they are mentioned in news on the web. Industry Newsletters : Keeping up with industry news can really pay off. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. It's a perfect time for your pitch.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Webbiquity

MARCH 17, 2021

1) Eliminating the spread of fake news. The PR industry will play a leading role in eliminating the spread of fake news. Here you can access plenty of different features, whether it’s improving your press releases , or discovering new media contacts. Here are five important PR trends to watch in 2021.

PR 271

PR Trends Ethics Public Relations 271

Marketing Craftmanship

SEPTEMBER 26, 2023

Blog posts or press releases extolling the features and benefits of your firm’s whiz-bang new product or service are more likely to be read by competitors than by prospects. Find another platform for your internal news, and focus exclusively on addressing the “What’s In This For Me?”

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 144

Press Sample Work Management Paid Search Agency 144

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Autodesk’s Redshift.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

seo.co

FEBRUARY 8, 2022

Content writing for regular press releases is a valuable strategy. Although most legitimate news outlets nofollow most of their backlinks , with company news, you still receive: more brand visibility. build links from news publishers and other high-quality sites. There’s only one downside: press releases aren’t easy.

Press 98

Press Webinar Metrics Thought Leadership Domain 98

Martech

SEPTEMBER 20, 2023

But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. But no current tool on the market helped brands understand the concept of “newsworthiness,” specifically how to ensure that a press release is newsworthy before it’s sent out on the wire.

Marketing AI 113

Marketing AI Marketing Management PR Press 113

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury. The brand has no control over the story whatsoever.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Marketing Insider Group

MAY 16, 2023

The Extinction of Human Writers BREAKING NEWS: human writers as we know them are soon to be extinct due to the uncontrollable spread of AI machines! News reports and publications inform a decent amount of AI machines’ training data sets, so appearing in the press as much as possible will lead to a marketing-win on your end.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Search Engine Journal

AUGUST 11, 2022

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal.

PR 112

PR Campaigns Ad Building Press 112

seo.co

JANUARY 23, 2022

Actually, building links on major news sites isn’t as difficult as you might imagine. Take Advantage of Google News. In order to get a link on a major news site, you have to get noticed. Google News is a publication outlet that can help you achieve that visibility and credibility. Distribute Your Own Press Releases.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Webbiquity

NOVEMBER 9, 2021

News Release Boilerplate. Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot. A misquote can sink a company’s stock price. Then she hung up.

Media 147

Media PR Press Advertising Agencies 147

Trade Press Services Newsletter

OCTOBER 6, 2022

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Be sure webinar content addresses your target audiences’ most pressing pain points to help your presentations stand out from competition. The good news? Email Marketing Will email marketing still be relevant in 2023?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Search Engine Journal

SEPTEMBER 8, 2022

Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. Financial terms of the deal which closed on August 23, were not disclosed.

Acquisitions 93

Acquisitions Press Purchase Media 93

Trade Press Services Newsletter

NOVEMBER 2, 2022

The best news from this year’s report? Good news for those with tight marketing budgets—the percentage of B2B marketers using one or more paid distribution channels decreased to 67 percent, compared with 81 percent the previous year. Content marketing isn’t going anywhere. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Launch Marketing

APRIL 10, 2024

Reaches Your Key Decision-Makers Social media can be an effective marketing platform and a go-to for receiving news. Inform your audience on company news, new content, employees and more. Share valuable third-party content pieces to balance internal and external news. Compelling Content. User-Generated Content.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. Reputation Rehabilitation.

Press 178

Press Marketing Management Brand Identity Branding 178

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

SmartBrief - Marketing

MARCH 17, 2024

According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election. The good news is agencies and creators alike have become proficient in these processes and will only become more so in the next couple of years.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Kyle’s resumé includes jobs at eight different news outlets. When you’ve got a piece of news to pitch Kyle, email is best. “I

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape. The Forecast Delivers Business Growth.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Zoominfo

NOVEMBER 1, 2022

As one of the world’s leading news distribution services, Newswire helps tens of thousands of organizations spread the word about their products, services, and clients via press releases. If you bought a press release from us a year ago, we’d try to sell you more press releases.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Smashmouth Marketing

JUNE 1, 2022

Click for Press Release. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Contently

APRIL 4, 2019

Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news. That will get your news public without any awkward conversations. Keep to your beat.

PR 143

PR Cable Press Paid Search Agency 143

SalesIntel

JANUARY 30, 2024

Explore online publications, press releases, and business directories to discover valuable nuggets of information that can lead you to the right individuals. Extensive Information: Google can provide a wealth of information beyond just contact details, including news articles, press releases, and industry insights.

Contacts 52

Contacts Press B2B Outreach 52

Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. Public Relations Is Not Just Press Releases. While press releases are a key part of public relations tactics, they are not the end all be all.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Optinmonster

DECEMBER 21, 2023

Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. A press kit is a set of media assets like company information, founders’ bios, images, quotes, or even news articles. These public relations (PR) firms let you publish press releases online.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

What Works - What Doesn't

NOVEMBER 8, 2021

In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact.

Contacts 65

Contacts Media Press PR 65

seo.co

OCTOBER 4, 2021

Local News Sites. Local news sites are perfect opportunities for your local content. Most local news outlets are desperate for new material , and some may even offer a publication platform that local businesses can use to submit material. Press Releases.

SEO 97

SEO Content Press Domain 97

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

ClearVoice

AUGUST 3, 2021

The CPJ is made up of a group of global experts who follow, monitor, documents, and take action on violations of press freedoms. . The Fourth Estate efforts are focused on helping support and nurture an active free press by promoting news reporting as a needed resource for a well-balanced society. ” National Press Club.

Organization 104

Organization Press Ethics Thought Leadership 104

Champion Communications

MAY 16, 2023

When it comes to pitching it’s important to understand journalists’ inboxes are full of other PRs pitching press releases, interviews, and by-lines. In fact, Twitter is the second most favoured place for journalists to get their news after online newspapers. 78% of reporters find Twitter the most valuable for their work.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Sprout Social

OCTOBER 11, 2022

Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Product news/industry partnerships. One of the best ways to keep your team and your customers up to date on industry news and product changes is by tapping into your employee advocacy channel. Philanthropic announcements.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132