SocialPilot

JANUARY 15, 2024

As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Globally, more than 75% of videos are consumed via mobile devices. 70% of YouTube videos are consumed through mobile devices.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

SocialPilot

MARCH 12, 2024

Wasssup by Budweiser The Super Bowl is where television ads come to dream big. The campaign communicates its value proposition across television, print, radio, and digital platforms. Indeed, its subscription base rose by 100%, improving the public’s perception of the well-known newspaper.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Martech

FEBRUARY 6, 2024

Fifty percent or more of B2B customers, according to Winterberry, research products and services online before making purchase decisions (we knew that), look for information on social media, increasingly access content on mobile and are more likely to interact with brands delivering high-quality, personalized content.

Trends 114

Trends Work Management Marketing Management Advertising Agencies 114

Martech

APRIL 9, 2024

Contextual advertising In a sense, contextual advertising goes back to the days of soap opera when Madison Avenue confidently identified the demographic watching daytime television dramas as the demographic responsible for buying soap powder. But it raises significant issues for mobile marketing too. In your inbox.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Biznology

JULY 10, 2018

Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money). Optimize desktop and mobile marketing. Are you familiar with the differences between desktop and mobile marketing? There are even myths about mobile marketing. If not, that’s okay.

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Digilant

AUGUST 30, 2023

The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history. Sixty-nine percent of viewers used a second screen — typically a mobile device or laptop — to find more information about a product or service after seeing an ad.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

KoMarketing Associates

JANUARY 17, 2017

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Other top ad channels included more traditional platforms: television (32.4

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. The resources below are focused on AI for business; however, I also recommend using consumer-facing AI tools like the Copilot mobile app.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

illumin

OCTOBER 4, 2023

Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. This growth leads forecasters to predict continued preference for social within the programmatic space going forward.

Social Media 52

Social Media Allocation Emarketing Media 52

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. Devices such as mobile phones, laptops, and others used by household members are included in the exposure file.

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

Customer Experience Matrix

OCTOBER 16, 2017

The system can incorporate television through an integration with Realytics , which correlates Web traffic with when TV ads are shown. As previously mentioned, it has a partial blindspot for mobile – a major concern, given how important mobile has become – and other gaps for offline channels and results.

Paid Search Agency 149

Paid Search Agency Allocation Classified Ads Ideal Customer Profiles 149

ViewPoint

MARCH 19, 2015

Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys. For example, consider how mobile has opened the way for marketers to capitalize on context.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ClickZ

NOVEMBER 20, 2020

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Marketing Insider Group

NOVEMBER 28, 2022

With so much fun stuff to do on our phones, we started to ignore boring and self-serving banner ads on websites and television. As I’ve said so many times, “we all know the world has changed due to digital, social and mobile technologies. Smartphones combined these 2 technologies into the palm of our hand.

Paid Search Agency 320

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 320

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses and make purchases. This means that mobile marketing has become more important than ever. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020.

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Onalytica B2B

JANUARY 17, 2018

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. Consumers are more mobile dependent. This evolution has gone a step further with the increase of mobile dependency.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Zoominfo

JUNE 20, 2019

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). 81% of internet and mobile audiences watched more live video in 2016 than in 2015 ( source ). The benefits of live streaming.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Valasys

APRIL 25, 2024

Whether it’s display, video, mobile, or social media advertising, programmatic platforms offer access to a vast network of ad inventory, allowing advertisers to extend their reach and engage with consumers wherever they are online.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. 2019 is a landmark year for marketers looking to leverage mobile marketing optimally. For the first time, consumers are more invested in mobile content compared to television.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. optimized for mobile can increase click rates. In today’s digital world, applying for universities is a vastly different experience than it was ten years ago.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 98

Convince & Convert

AUGUST 12, 2014

Customers are tuning out traditional marketing methods, while consuming information and making buying decisions on mobile phones, tablets, computers, smart televisions, and wearable devices. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding.

Paid Search Agency 148

Paid Search Agency Television marketing Transparency Loyalty 148

Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. Television, at 8.2 While millennials were mobile pioneers, teens are mobile natives,” Google writes in the study. A poll by Defy Media found that consumers aged 13-24 watch 12.1

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Linear television that millennials and Gen Z’ers take for granted (and oftentimes smirk at) was revolutionary at the time. The former comes from “television ad budget”, the latter comes from “digital”.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Contently

APRIL 19, 2017

Facebook’s mobile transformation is almost complete. Mobile was a huge buzzword a few years ago, but recently it seems like many marketers have forgotten that we’re still in the midst of a massive transition away from desktop devices. users will access the app only through mobile. Video, the present and future king.

Social Media 167

Social Media Trends Emarketing Media 167

Rain: The Growth Agency

MAY 29, 2020

In this edition, we explore the new shopping updates by Google and Facebook, the reemergence of sports programming, and the leveling off of television viewership overall as Americans become more mobile. To download Media Impact Report #12, Click Here. To view and download the previous report, Media Impact Report #11 , Click Here.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. There are a few key reasons for this, including: 5G availability High-speed 5G mobile networks have become readily available in the United States and are quickly expanding to other countries.

Marketing AI 110

Marketing AI Advertising Channels Video Marketing Youtube 110

Adobe Experience Cloud Blog

JUNE 28, 2018

At one time, only wealthy people had televisions in their homes, but by the 1960s and into the 1970s, TVs became as commonplace as radios. The face of design changed because of the influence of television advertising. Print advertising meshes with mobile devices, bringing a new experience to users that is more immersive.

Design 134

Design Television marketing Mobile Advertising Thought Leadership 134

ClearVoice

JANUARY 19, 2020

Thanks to the wonderful advances of technology in the mid-20th century — cars, televisions, and computers — our bodies were forced to evolve. Stretches and mobility exercises are life-savers for computer bodies. For thousands of years, humans moved their bodies to get places, to get work done, and to be entertained. Cobra Pose.

Television marketing 125

Television marketing Rules Training Activities 125

Convince & Convert

JANUARY 22, 2014

We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. This should ring the “mobile first” bell in your head.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Connected TV (CTV) is a smart device where users can access streaming television, live television, and the internet for apps/browsing.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Kaon

FEBRUARY 28, 2019

A popular culture example is the mobile gaming phenomenon known as Pokémon Go. And, television NFL broadcasts have been using AR long before that to show you that first-down line or the breakdown sketches superimposed on the replay.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Choozle

OCTOBER 23, 2020

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. A lot of that money is going to television or connected TV ads, as is the case every year. And, sorry to break it to you, it isn’t going to stop until election day on Nov.

Cost Per Thousand 52

Cost Per Thousand CPM Advertisements Advertising 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Sprout Social

AUGUST 2, 2022

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. The YouTube app has been available on televisions for quite some time, basically since the advent of Roku. YouTube for the TV.

Youtube 137

Youtube Trends Marketing & Strategy Content 137

Adobe Experience Cloud Blog

JANUARY 23, 2020

Secondly, Apple knew that their formidable marketing machine would not be enough, and so worked with local experts to succeed, signing deals with leading firms such as China Mobile, ensuring they properly understood the Chinese consumer before any targeting even began.

Planning 152

Planning Business Work Management Marketing Management 152