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The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. The digital media scene has had a shake-up since 2024 began.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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6 Types of Behavioral Data That Can Be Used For Segmentation

Stevens & Tate

You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation. Behavioral Segmentation Examples. Read More Related Article – Improve Your Marketing Strategy By Asking These 4 Questions.

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The Ultimate Guide to Lead Segmentation

SalesIntel

You need targeted marketing strategies to effectively reach your desired audience, increase sales, and establish lasting customer relationships. One of these strategies is lead segmentation. In this guide, we’ll cover the different types of lead segmentation and strategies to help you create campaigns that boost engagement and sales.

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Mobile Marketing Tactics for Business

Sharpspring

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

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Finding the Perfect Ad Mix for the 2024 Holiday Shopping Season: Search, Social, and Beyond

Digilant

With the 2024 holiday season fast approaching, advertisers need to make sure they’re not only present across multiple channels but also optimizing their ad mix for maximum impact. Download our eBook, Unwrap Success: An Advertiser’s Guide to the 2024 Holiday Shopping Season , for tips on driving results with a balanced, omnichannel approach.

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