Search Engine Journal

FEBRUARY 9, 2022

The meta description can help search engines and people understand what a webpage is all about. The post Are Meta Descriptions A Google Ranking Factor? But will it help you rank higher in search? appeared first on Search Engine Journal.

Google 108

Google SEO 108

Content Marketing Institute

JUNE 23, 2022

Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours. Continue reading →

Tips 117

Tips Content Process Companies 117

Brightedge

JANUARY 27, 2022

What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). Why should I care about meta description length? Staying within the meta description length will create a better experience for users.

SERP 72

SERP Click Rate CTR Display 72

Search Engine Journal

JULY 14, 2021

Meta descriptions can still be important – but they aren’t always. The post When (& When Not) to Write Meta Descriptions appeared first on Search Engine Journal. Now, not all webpages need to have one. Here's what you need to know.

SEO 111

SEO Content Marketing Content Marketing 111

Search Engine Journal

MAY 6, 2022

Google's John Mueller answers if the Meta Description tag matters for ranking purposes. The post Google Answers if Meta Description Matters for Rankings appeared first on Search Engine Journal.

Google 94

Google Tagging SEO 94

Biznology

NOVEMBER 13, 2019

What happens after you’ve gotten your page ranked relies on your page’s meta descriptions. In more concrete terms, meta descriptions are critical to how well your page performs once it shows up on a search results page. What is a Meta Description? What Should My Meta Descriptions Include?

SEO 106

SEO Keywords Validation Intent 106

The Daily Egg

MAY 14, 2021

Defining your keywords and meta descriptions for each of your posts in WordPress is a great way to step up your SEO strategy. The post 8 Easy Steps to Add Keywords and Meta Descriptions in WordPress appeared first on The Daily Egg. Want to end up higher in Google’s search results?

Keywords 112

Keywords SEO Marketing Websites 112

Excelsior Research

SEPTEMBER 2, 2022

Top 4 tricks to improve meta description. Finding it hard to write a meta description for your written content? We say, we have a solution to your problem, read Top 4 tricks to improve meta description blog and improve the quality of your content. Top 4 tricks to improve meta description.

eCommerce 52

eCommerce Keywords Traffic Impressions 52

Hubspot

MAY 8, 2020

However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn't know the purpose of a meta description, and why it was so important that I should add one to a blog post. Before all that, though, let's discuss what a meta description is.

Work Management 99

Work Management Marketing Management SERP Keywords 99

ClearVoice

MARCH 19, 2021

What is a meta description? A meta description is a snippet of code on each page of your website that tells search engines and other applications what the description of your page is. When you perform a search on Google, the descriptions below the links you’re seeing in the results are meta descriptions.

Small Business Marketing 52

Small Business Marketing Google Search Marketing Studies 52

Pearl Digital Marketing

APRIL 24, 2019

My agency conducts dozens of SEO audits on websites each week, and for small businesses, there is one common glaring issue - a missing meta description. This is problematic as the meta description describes the page's content and is used by search engines when displaying search results.

SEO 77

SEO Display Small Business Marketing Ad Agencies 77

SEMrush

OCTOBER 20, 2021

We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?

Case Study 97

Case Study Case Studies Studies Google 97

RebelMouse

OCTOBER 19, 2021

There's a copyright law in France that now impacts the visibility of meta descriptions on search results, commonly called. The law requires publishers to opt in to meta descriptions. The law caused meta descriptions to disappear in France for European news publisher and RebelMouse client. Worldcrunch.

Copyright 52

Copyright Tagging Ideal Customer Profiles Opt-in 52

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. ChatGPT can help you draft these descriptions, especially when you’re looking for that perfect blend of creativity and SEO. Tip: Use the AI-generated draft as a foundation.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

NuSpark Consulting

MAY 5, 2012

An example of our SEO and content director integration is when writing meta tags and meta descriptions. Meta description tags, though no longer as important as they once were believed to be in terms of achieving top search engine ranking results, still have incredible significance. as a factor for ranking.

Lead Scoring 100

Lead Scoring Lead Ranking SEO Generation 100

Brightedge

DECEMBER 15, 2017

How should you respond to the new meta description length? Google explained meta […]. The post Google Increases Meta Description Length to 320 Characters—How Should You Respond? This was a hot topic of discussion at one of our recent BrightEdge User Group meetings. What changed and in what way did it change?

Google 82

Google SERP SEO 82

SEMrush

OCTOBER 27, 2017

Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions.

SEO 49

SEO Tips Best Practices Marketing 49

Webbiquity

OCTOBER 21, 2022

Add Subheadings and Meta Information. Meta tags and meta descriptions allow search engines to pick text that will be displayed with search results. A meta description should be around 140 characters long. That tells Google you’ve done your homework.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

SEMrush

MAY 5, 2017

This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO.

SEO 71

SEO Optimization Marketing 71

Act-On

SEPTEMBER 24, 2023

And while we’re on the topic of how you appear in search results, we can’t talk about page titles without discussing meta descriptions (those little blurbs that appear under your title). Simple SEO: Write meta descriptions that scream, ‘Click me!’ That’s why you want to write a strong page title and meta description.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. Search Result Descriptions. A properly crafted meta description can often be seen in the search engine results description element. Best Practices for Meta Descriptions. Basic SERP Features. Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

Top Rank Marketing

OCTOBER 30, 2023

This includes optimizing content, headings, meta tags, and URLs. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors. Important meta tags include the title tag (title of the page) and meta description (a brief description of the page’s content).

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. They use a lot of colorful adjectives in product descriptions. Search engines treat product descriptions like any other content on your site. These descriptions provide what keywords to rank products for in SERPs.

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Hubspot

MARCH 10, 2016

Meta descriptions. Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. Meta descriptions, despite their stereotype, can be broken down in a fairly simple way. Check it: First Things First: What is a Meta Description?

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

DivvyHQ

MAY 18, 2023

Learn how to create engaging and relevant content, repurpose existing content, and optimize titles, visuals, and meta descriptions to boost your website's visibility. Get ahead of the game with these 8 content-driven ways to increase organic search traffic in 2023.

Traffic 79

Traffic Organization Content Keywords 79

Marketing Insider Group

OCTOBER 17, 2023

Take a look at their meta tags, content quality, and site structure. Meta matters. Look at their meta titles and descriptions. Image Source: Avidly Backlink profile. Backlinks are like votes of confidence from other websites. Who’s linking to them? And how can you get similar links? On-page elements.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Fount Media

JULY 21, 2023

Meta Title- How To Find The List For Your Healthcare Marketing Campaign url – How to source the healthcare marketing list Meta Description: Read our blog article about healthcare email marketing and 5 best steps to source an email list for an effective email campaign.

Email Marketing 96

Email Marketing Email Campaigns Paid Search Agency Marketing 96

Marketing Insider Group

MARCH 11, 2024

So are URLs, meta titles, descriptions, and headings. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. If that’s still your strategy, that’s one reason why you aren’t generating leads. Keywords are still important.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Single Grain

FEBRUARY 3, 2024

Among all strategies to enhance online visibility, one often underestimated yet crucial element plays a significant role: the meta description. Elevate Content Visibility What’s the Big Deal About Meta Descriptions? The relevance of meta descriptions extends beyond mere summaries. Seems easy enough, right?

Traffic 102

Traffic Work Management Click Rate CTR 102

Marketing Insider Group

APRIL 6, 2020

Make Sure that Your Content Matches the Promise in the Meta Description. Content marketing during uncertain times must make good on the promise people read in your meta description. Instead, make sure that you deliver even more information than your meta description promises. Especially in a crisis.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. They use a lot of colorful adjectives in product descriptions. Search engines treat product descriptions like any other content on your site. These descriptions provide what keywords to rank products for in SERPs.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Go Beyond SEO

FEBRUARY 21, 2024

Incorporate these keywords naturally throughout your website’s content, including in your page titles, headings, meta descriptions, and body text. This includes optimizing your meta tags, such as the meta title and meta description, to accurately represent the content of each page.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Spiralytics

JULY 19, 2023

Meta description to improve click-through rate Meta description is the small blurb that appears underneath your website on the SERP that includes information about your page. Meta descriptions highly affect your click-through rate (CTR). The meta description should be written between 150 to 160 characters.

CMS Development 91

CMS Development Optimization SEO Practices 91

MLT Creative

MAY 21, 2012

To meta tag or to not meta tag. The debate on the HTML meta tags’ relevance and usefulness in search engine optimization continues. According to Search Engine Watch , we witnessed the demise of the meta keyword tag years ago. But does the meta description tag still have merit? What's meta?

Tagging 40

Tagging SEO Advertising Agencies SERP 40

DAGMAR Marketing

JANUARY 22, 2024

2 – Leaving the Title Tags and Meta Descriptions Behind Don’t let your optimized title tags and meta descriptions get lost in the transition. Meta Descriptions: While meta descriptions aren’t a direct ranking factor, at the very least, they play a crucial role in the click-through rate on a search results page.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

DivvyHQ

MAY 2, 2023

Find out how SEO strategies like keyword usage, readability, and meta descriptions can influence customer experience, and discover 7 practical tips to help you optimize for both search engines and your users. Today, SEO isn't just about driving traffic to your website; it also plays a crucial role in customer experience.

Optimization 59

Optimization SEO Keywords Traffic 59