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The Best Podcast Conversations of 2023 That Marketing Shouldn’t Miss

Engagio

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms.

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Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

Now, it’s a podcast. Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. I’m Joe Lazauskas, the editor-in-chief of Contently, and I’m here with Hernan Lopez, the CEO and founder of Wondery, the podcast company that’s taking Cannes by storm.

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How to Achieve Scale and Authenticity in Podcast Network Advertising

Digilant

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

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Content Diversification Leads to Greater Revenue Gains

Adobe Experience Cloud Blog

From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. Which medium do you choose? You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. And on and on and on.

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How V12 and Strategus are Bringing Affordable CTV Advertising to Small and Medium Sized Businesses

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. And the one medium that’s been left out of that up until now has been television. Luci: There is so much going on in CTV.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it.