KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

Brandwatch Marketing

JANUARY 30, 2024

Social media SEO is a hot topic, with millions of consumers using social media to search for their next favorite product. Here's what you need to know.

Social Media 95

Social Media Media Optimization Brand Identity 95

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Social media: Optimize image sizes for “scroll-ability.” This is a key reason images and videos are especially impactful on social media.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Account optimization.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Contently

FEBRUARY 14, 2023

Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO? Over time, search engines learn which websites are the most optimized (or close to) searcher intent. The trending or most optimized websites rank higher and are closer to the top of the coveted first page.

Intent 194

Intent Optimization Google SERP 194

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Twitter is still the second-best social media platform for B2B marketing …at least for now.) What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. External data sources like social media also help to build a complete picture. “It The post 3 kinds of data to optimize digital events appeared first on MarTech. Look at the data.

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Act-On

NOVEMBER 7, 2023

Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. tl;dr: You need to repost your content on social media. Many other social media management or marketing automation tools also offer re-sharing features, too.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product. Let us get started with.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Brandwatch Marketing

JANUARY 30, 2024

Social media SEO is a hot topic, with millions of consumers using social media to search for their next favorite product. Here's what you need to know.

Social Media 64

Social Media Media Optimization Brand Identity 64

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Marketers may be missing out on important brand conversations by not leveraging dark social media activity to their advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

SmartBug Media

APRIL 15, 2024

An oldie-but-a-goodie, search engine optimization (SEO) is a digital marketing staple. Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). Why the Shift to GEO Is Inevitable Traditional search engine optimization enhances discoverability for your brand in search results. Blog posts.

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Below, we’ll explore key strategies for optimizing visual content for SEO. Read this article.

Creativity 87

Creativity Optimization SEO Content 87

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

FEBRUARY 21, 2024

Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Engagement data (email open rates, social media engagement, etc.) Engagement data (email open rates, social media engagement, etc.) Loyalty program data (redemptions, participation rates, etc.)

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Digilant

JANUARY 3, 2023

Optimizing for Today’s Consumers. . If you’re in this bucket, have found success, and are ready to make these emerging channels a mainstay of your digital advertising strategy, you’re an “optimizer.” Steps Optimizers Can Take for Success. . Integrate cross-channel reporting.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Only B2B

APRIL 10, 2024

Must Read: Key Differences Between MQL and HQL for B2B Lead Generation Tactics to Optimize Your MQL Conversion Strategy “MQLs are the lifeblood of your sales pipeline. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Stevens & Tate

JUNE 7, 2021

Social media is constantly changing and evolving, so it is crucial for even the most successful brands to reevaluate their strategy from time to time to keep up. Social media helps with attraction marketing. Use these strategies to optimize your social media and to make sure that your brand is constantly staying on top.

Social Media 64

Social Media Optimization Media Buyer Personas 64

Convert

JANUARY 17, 2024

So start by building a brand others are referencing, including into lists, discussing on social media, etc. Researchers optimized content using different tactics and tested which of those on-page optimization tactics helped pages to come up in more AI answers. There’s no easy way to become a brand.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

SmartBug Media

JULY 19, 2023

The challenge for businesses in 2023 is that most of their competitors are also online and working to optimize their websites, and the competition for customers is tougher than ever before. But what does that have to do with your digital presence and an optimized website? Read on to find out. Growth-driven design could be the solution.

Optimization 97

Optimization Marketing Websites Lead Scoring Lead Ranking 97

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. Because just as social media has evolved in recent years, so has the sales profession itself. Optimize your bio for search. Add a high-quality headshot.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

SmartBug Media

JUNE 7, 2023

Using the right tools, we can put ourselves in our website visitors’ shoes to gain insights that will empower our conversion rate optimization (CRO) efforts. How Does Conversion Rate Optimization Work? To accomplish this, we have to focus on optimizing the website experience. Want a helping hand to do the heavy lifting?

Conversion Rate 98

Conversion Rate Optimization Conversion Design 98

Launch Marketing

JUNE 28, 2023

LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. The Power of Testing, Measuring and Optimizing Once you’ve completed all of the above steps, it’s time to launch, test, measure and optimize your B2B PPC campaigns.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media. Strategies.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122