Convince & Convert

NOVEMBER 14, 2011

Here are the five steps you need to follow to go international with your social media marketing. Choose the right social networks for the country. Kaixin001 – the third major Chinese network, mainly used by office workers. Mixi – the biggest social network in Japan. Owned by Google.

Social Media 154

Social Media Media Social Networks Multi-Channel 154

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Virtual Reality.

Training 113

Training Video Marketing Skype Effectiveness 113

Convince & Convert

MARCH 10, 2015

It’s time to eliminate the inefficiencies and manual processes that come from managing a ton of different content plans. Consolidate All Of Your Editorial Calendars Into One The thing that sucks right now: You’re using a bunch of different tools to do one job. We had a blogging editorial calendar in an online tool.

Best Practices 161

Best Practices Social Media Work Management Planning 161

NuSpark Consulting

JULY 2, 2012

Nielsen will now offer real-time reporting of online advertising performance broken out by media plan channel, frequency of ad exposure, and advertising execution and targeting strategy. Other analytics tools include some attribution modeling functionality as well. More details from their release : Attribution.

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

Nielsen will now offer real-time reporting of online advertising performance broken out by media plan channel, frequency of ad exposure, and advertising execution and targeting strategy. Other analytics tools include some attribution modeling functionality as well. More details from their release : Attribution.

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. Where you can actually see where all the hard work you’re doing with your social media marketing, content marketing, and online PR comes to fruition. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Convince & Convert

DECEMBER 29, 2015

It’s time to eliminate the inefficiencies and manual processes that come from managing a ton of different content plans. The thing that sucks right now: You’re using a bunch of different tools to do one job. We had a blogging editorial calendar in an online tool. Consolidate every calendar you have into one tool.

Social Media 100

Social Media Work Management Planning Custom Publishing 100

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Use the Right Tools for Social Media Measurement.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Sprout Social

JULY 6, 2022

How to find your own best times to post on social media. Social marketers can plan content more effectively when they’re armed with data on the top times to post across social networks. How to craft an effective social media content strategy. Creating a 30-day social media plan.

Twitter 102

Twitter Best Practices A/B testing Social Media 102

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to plan.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

NuSpark Consulting

JANUARY 21, 2012

There aren’t any newer media planning or digital media books anymore worthy of my hall-of-fame, so I’ll showcase two from the old days! Advertising Media Planning, Seventh Edition. The original and best book on practical media planning and buying concepts and how to choose, purchase, and analyze all forms of media.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

EMagine B2B Blog

NOVEMBER 19, 2014

As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized.

Social Media 40

Social Media Media Ideal Customer Profiles B2B 40

Customer Experience Matrix

DECEMBER 14, 2009

If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Valasys

MAY 6, 2021

Content marketing experts should use tools at their disposal for maximum effect to generate leads, drive traffic to their website, gain more inquiries and increase the number of sales. A locally targeted print media plan can be highlighted in local newspapers. Content needs to be consistent and valuable to the readers.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Need help coming up with your social strategy?

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

JULY 28, 2010

From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Sprout Social

SEPTEMBER 24, 2018

Instagram is now the third largest social network. Finally, all great social media marketers know how important it is to maintain a consistent posting schedule when it comes to keeping audiences engaged. Swipe up call-to-actions are available in videos. How to use Instagram TV.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Industrial Marketing Today

AUGUST 10, 2010

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 26, 2010

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Make sure there are well-established guidelines for employees to participate in social networks. Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. It is not about you: Shift the focus from you to them. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. The first is a diagnostic tool and the second one measures the health of the business. It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

SEPTEMBER 22, 2010

I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. I reserve email subscriptions for those I truly want to receive more from.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

RDW Group

APRIL 19, 2016

Significantly for professionals ages 20-24, 19 percent identify social media as the most important when researching a new tool. . On the whole, 85 percent of millennials use social channels to research products and services for their company. Joe Handly Joe Handly is a Senior Media Strategist at RDW Group.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

Social Media 115

Social Media SEO Marketing Websites PR 115

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JUNE 17, 2010

link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. They're bots and goofballs who followed you using one of the tools you alluded to. The notable points are many; among the key takeaways are these: 1.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

FEBRUARY 19, 2010

link] [link] Bogdan Donisan New post: Randy Kemp: Turn the Tables on Social Media with NutshellMail [link] ( [link] ) topsy_top20k RT @jaybaer: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connec… [link] #marketing [link] Focus Communications interesting.

Social Media 116

Social Media Media Paid Search Agency PR 116