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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

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The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How over-zealous influencer marketing can actually alienate your audience.

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Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here’s where I think B2B sales and marketing video is headed this year. It’s in line with the trend toward a “video-first world,” as envisioned by Mark Zuckerberg. Record Skype conversations with customers. I don’t see any downside to capitalizing on these trends—they’re not fads.

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Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing. Global Digital Marketing Snapshot.

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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. Seniors Use YouTube Frequently.

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How Blending Can Boost Your Business

Adobe Experience Cloud Blog

Marketers can learn a lot about blending from Seinfeld , especially when it comes to navigating a modern marketplace that is as dynamic as it is diverse. In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. .

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “Every employee is in marketing, whether or not they’re in marketing.” The Social Pros boiled down 2013 in social media into 5 general trends. ” If you could do a Skype call with any living person, who would it be?