Square 2 Marketing

OCTOBER 12, 2023

You have a quarterly marketing plan. You have a marketing team. You’ve tried a variety of marketing tactics, like email campaigns, organic SEO and social media marketing. This is known as a marketing audit, and it helps you gain critical insights into your current efforts.

Planning 98

Planning Marketing & Strategy Tactics Email Campaigns 98

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Site audit. The secret weapon may be BuzzSumo.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 114

Enterprise Management Paid Search Agency Planning Marketing Management 114

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. As an aside, that alone makes a great argument for doing content audits – and doing them often. The Relationship Between SEO and Content Marketing: It’s Complicated.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? Consider these statistics ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

OCTOBER 4, 2023

Do you really need another marketer on your team? Eventually, you’ll need to hire another marketer as your team grows. Upgrade your process One of the biggest challenges marketing teams face is a lack of processes and systems. Marketing constantly changes with new tools, platforms, channels and tactics.

Paid Search Agency 120

Paid Search Agency Terms and Conditions Work Management Training 120

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” We always start with these foundational programs because those are the core of what it takes to do email.

Class 119

Class Email Marketing Bundling Advertising Agencies 119

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

BOP Design

AUGUST 17, 2021

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention. For many B2B marketers, the strategic goal is to fill the sales pipeline and drive revenue.

Marketing Agencies 2 142

Marketing Agencies 2 B2B Marketing Marketing & Strategy Marketing Strategy 142

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. email send reports, landing page visitor reports).

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

Heinz Marketing

SEPTEMBER 30, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. We believe that technology needs to support your marketing strategy, not be your marketing strategy.

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

Martech

NOVEMBER 10, 2023

Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. Key steps include: Auditing your current Drupal 9 site and modules to identify high-risk or deprecated elements. Enhanced Collaboration. Future-Proofing.

CMS Development 115

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 115

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. It’s not hard to come up with examples where marketing blunders produced representational harms that drew immediate backlash. Formalize principles.

Marketing AI 113

Marketing AI Allocation Generation Planning 113

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

Process 84

Process Top of Funnel Work Management Marketing Management 84

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience. Make it easy for them to give you an email address or phone number. How do you know?

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Get MarTech! In your inbox.

Privacy 123

Privacy Intent Signal Lead Scoring Lead Ranking 123

Salesforce Marketing Cloud

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Here are five strategies to help you market on a dime.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 125

Tactics Email Marketing Planning Marketing Budget 125

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers.

Enterprise Management 104

Enterprise Management Marketing & Strategy Marketing Strategy RFP 104

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. This can be done through a survey, through employee interviews or an external audit. Dig deeper: How experimental marketers can drive martech utilization 2.

Lead Scoring 112

Lead Scoring Lead Ranking Tips Marketing Management 112

Biznology

SEPTEMBER 28, 2017

This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. . You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email.

Effectiveness 135

Effectiveness Paid Search Agency Webinar Metrics Social Media 135

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Business email address Subscribe Processing.

Enterprise Management 98

Enterprise Management Work Management Marketing Management SMB 98

Navigate the Channel

JANUARY 31, 2024

Many agencies and consultants offer site audits as a way to assess and enhance your website’s SEO performance. However, not all audits are created equal, and understanding the difference between a free audit and a comprehensive, paid one is essential. Here’s why investing in a comprehensive site audit is worth it: 1.

Lead Scoring 65

Lead Scoring Lead Ranking SEO Analysis 65

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Audit the stack (find out what’s there and what is and isn’t being used). ” It’s also important to align the audit with business use cases. There’s also a shortfall in user satisfaction.

Paid Search Agency 104

Paid Search Agency Ad Building Advertising Agencies Planning 104

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62